Dave Andreadakis

Chief Growth Officer


With over 35 years of experience in growth and strategy, Dave has worked with many of the world’s largest brands in DTC, Retail, Travel, Telecom, and Banking; working with brands such as LEGO, Coca-Cola, Nike, and American Express. Prior to joining Bluewater, Dave dedicated over a decade to Kobie Marketing, a leader in the loyalty marketing sector. Starting as Vice President of Loyalty Strategy in 2013, he led the application of economics, marketing, and relationship psychology to address core business challenges. An industry thought leader, Dave shared his expertise at numerous loyalty conferences, advising giants like Visa, Microsoft, and Coca Cola on optimizing their loyalty strategies. His commitment to growth saw him rise to Chief Strategy Officer in 2016, where he headed key sectors like Analytics, Corporate Development, and International Development, steering cross-industry changes in top-tier companies. David’s innovative mindset led him to the role of Chief Innovation Officer in 2020. In this capacity, he identified and incubated novel strategies based on evolving market trends, while fostering growth opportunities and enhancing the company’s innovative prowess. Before joining Kobie, David amassed nearly two decades of experience in consulting and sales, with a keen focus on Behavioral Economics applied in marketing analytics and risk assessment, collaborating with global firms like Oracle and American Express.

As Chief Growth Officer at Bluewater, Dave is challenging the role that agencies play. He is an expert in maximizing customer lifetime value… and helps Bluewater’s clients develop strategies to retain customers and build marketing platforms that drive ancillary revenue. Dave sets and aligns Bluewater’s growth strategy by developing capabilities, organizational systems, and opening markets for new revenue streams. Dave is leading the charge in driving sustainable business expansion. Harnessing data and analytics, he gleans insights into market trends and customer behaviors, shaping Bluewater’s comprehensive growth strategy. His innovative approach identifies cutting-edge solutions, fostering collaboration across departments to ensure aligned growth objectives. Under Dave’s leadership, Bluewater has ventured into new markets, optimizing sales and revenue streams. Always championing the customer experience, Dave ensures products exceed expectations, and his commitment to continuous learning positions the business at the forefront of industry evolution.

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Luke Rodriguezclient

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