Loralie Parrish

VP of Marketing

Biography:

The optimal mix of idealism, pragmatism and creativity are what Loralie brings to Bluewater. With almost two decades of experience in brand-direct marketing to create the best possible consumer experience, Loralie has driven continuous improvements in ROI while creating lasting relationships between consumers and brands. Her work in the direct to consumer space allows her to always position the consumers at the center of strategies ranging from rebranding, awareness, demand generation, engagement, retention, upselling and experience design.

As the Vice President of Marketing, Loralie provides the leadership to build the Bluewater brand voice across all interactions and grow our presence to ensure we are known by all businesses that are in need of a success story that only Bluewater can deliver. Prior to joining Bluewater, Loralie developed and implemented business and marketing strategies for clients in the health sector of Wunderman Thompson. The value of her expertise was demonstrated through building an unbreakable trust with clients and generating multi-million-dollar revenue for their brands.

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