Vera Shafiq

Digital Director


Vera has been at the forefront of digital marketing and innovation for over 20 years both as a thought-leader and a practitioner. She has a diverse professional background, from managing her own marketing agency, to being on leadership teams of high-growth businesses in verticals such as healthcare, insurance, real estate, fashion, retail, consumer and service. She has successfully driven digital and social revenue growth in national and global markets by implementing effective, integrated marketing programs.

Vera’s mantra is “Change is the only constant in digital”. She embraces this by helping leaders prepare for change in an ever-evolving digital environment by focusing on how shifts in culture, technology, consumer behavior and business dynamics impact go-to-market and marketing communications strategy.

Vera joined Bluewater as the Digital Director in 2019 and continues to build a high-performing digital media team that is passionate about delivering dynamic, revenue-generating campaigns for our clients. During her time at Bluewater she has contributed to over 10X growth in digital media and looks forward to continuing to provide leadership and innovative strategy to Bluewater and its clients.

Vera holds a Bachelor’s degree in French and Italian from the University of Reading, UK, and a Master’s degree in Information Technology from the University of London, UK. She is a University of South Florida Digital Marketing Advisory Board member and is passionate about teaching and mentoring young marketing professionals. In her spare time, she loves to travel and is an avid foodie and wine-lover!

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