Biography:

Priya Ghai is a transformative global business leader with over 25 years of expertise in branded response, omnichannel marketing, and strategic business development across multiple continents.
As Vice President of Brand Strategy at Bluewater.tv, Priya combines deep experience in direct-to-consumer strategies with innovative digital approaches to create comprehensive end-to-end marketing solutions that drive brand growth and customer engagement. Known for her agility and grit in navigating complex business environments, she consistently delivers results across diverse product categories and international markets.
Throughout her distinguished career with industry leaders including Philips North America, Walgreens Boots Alliance, and Guthy Renker, Priya has pioneered successful multi-channel strategies that have transformed how brands connect with consumers. Her strategic vision has consistently opened new revenue channels for global brands, including developing Philips’ first direct-to-consumer program for prescription-based respiratory equipment and implementing innovative digital and television strategies that significantly expanded US retail sales for Walgreens Boots Alliance.
Priya’s entrepreneurial approach and global perspective—enriched by her fluency in six languages—enables her to develop tailored solutions that bridge cultural divides and create meaningful customer connections. Her expertise in building profitable subscription-based models and driving customer retention has established her as a trusted advisor to major brands seeking to enhance their market position and revenue streams.
As a bold and courageous leader, Priya empowers teams to embrace change, take calculated risks, and create synergistic environments of excellence. Her consumer-driven approach combined with strong P&L oversight makes her uniquely qualified to help brands navigate today’s complex marketing landscape and achieve sustainable growth through innovative branded response strategies.