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Internships Offered

Reports To: Media Director

Position Summary: The Senior Media Planner/Buyer is responsible for the planning of all media for assigned clients and new business, in addition to research, development, and presentation of media plans and media buying.

Responsibilities:

  • Media planning and negotiation/buying
  • Identify and evaluate new media opportunities
  • Daily and weekly media estimates and reporting. Final evaluation of updated post log reports for assigned programs.
  • Results analysis, media optimization and impact projection.
  • Maintain strong station sales and vendor relationships
  • Interfacing with client and internal teams
  • Identifying and resolving problems
  • Analyzing and tracking program results on a daily/weekly basis
  • Manage multiple campaigns
  • Manage, train and mentor assigned team
  • Researches, develops, and plans media for assigned clients
  • Gathers, organizes and presents competitive research and spending data
  • Approving affidavits and reconciling discrepancies
  • Mastery of the Core media tracking system from a front end and back end client results standpoint.

Desired Skills and Experience:

  • 4-6 years TV media buying experience required, DRTV preferred.
  • Strong math/analytical skills
  • Proven ability to multi-task on various accounts
  • Strong ability to shift priorities quickly in a deadline drive environment

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