The copywriter is responsible for developing conceptual ideas and creating copy for direct response television (DRTV). The copywriter brings value to the entire storytelling process by contributing big ideas and concepts as well as developing full creative scripts. Fluency in conversational Spanish is a requirement for this role. Additionally, the Copywriter will be involved in all stages of the advertising process including initial idea creation through to execution to ensure anticipated creative ideas can be achieved based on the platform and budgets proposed.

Responsibilities:

• Develops creative concepts for new business presentations and current client projects.
• Create bilingual (Spanish) direct response television creative copy for assigned projects
• Strives for excellence in storytelling
• Responsible for brand and competitive research for assigned clients/campaigns.
• Ability to interact with team and clients in both English and Spanish.
• Determine tone, style and structure of content based on client’s requirements.
• Accurately translate copy from English to Spanish and Spanish to English
  • Knowledge of Spanish neutral/Spanish grammar
  • Ability to craft scripts with neutral Spanish phrasing
• Collaborate with sales and creative team on new business pitches to develop ideations and messaging for brands.
• Actively contribute to strategic brainstorming of creative campaign development, creative brief development, and execution.

Qualifications:

• 3-5+ Spanish copywriting experience preferably at an advertising agency creating content in Spanish.
• Type-A personality – detail oriented a must.
• Talent must be in the US to be considered for this position.
• Proficiency in office software, such as MS Teams, PowerPoint and Word
• Strong creative and conceptual thinking.
• Ability to interact with team and clients in both English and Spanish.
• Must have valid driver’s license and car.
• Excellent written and oral communication skills
• Native level Spanish language skills.
• Ability to travel as necessary for client meeting / shoots, etc.
• Ability to write copy in Spanish and present in English.
• Ability to communicate effectively with team members and clients.

Apply For This Position

The Media Coordinator is responsible for supporting the DRTV media team and helping achieve client goals through communications with stations and facilitating the data flows required to run an advertising campaign.

Responsibilities:

• Request and process pre-log and post-log air times
• Identify airings outside of buy parameters and resolve with stations
• Follow up on station confirmations for new orders and revisions
• Request rate cards, avails and program grids for assigned stations
• Maintain program station folders
• Follow up and resolve Did Not Airs
• Import and reconcile data feeds (call center, web, etc.) into CORE Media System
• Pull client reporting as required
• Work with media buyer to negotiate and buy for assigned programs and stations against client goals

Desired Skills and Experience:

• Excellent organizational skills and attention to detail
• Strong math/analytical skills
• Ability to multi-task
• Strong ability to shift priorities quickly in a deadline driven environment
• Basic knowledge of marketing/advertising
• Basic computer skills

Apply For This Position

The Bilingual Director/Producer is responsible for the overall creative vision. They are a highly detailed individual who can interact with clients, understand their creative needs, and lead a team through the process of creating, shooting and editing the deliverables.  This person will need to connect and cooperate across several teams at Bluewater including the media and digital departments. Fluency in conversational Spanish is a requirement for this role.

As a director you will lead the production team to direct to consumer commercials across multiple genres. You must excel in translating writers' and producers' visions into cohesive, marketable, entertaining, and informative short and longform broadcast spots. This position requires experience in delivering projects on deadline, on budget, and understanding all aspects of production including the brainstorm and research process, coordinating all logistics including casting, locations, shot lists and all aspects of pre-production and production. 

Responsibilities:

• Manage client creative and production campaigns from start to finish
  • Decide on filming locations and type of talent needed
  • Carefully prepare shooting schedule ensuring scope of work and budget requirements are met
  • Work with DPs to make sure shots are lining up with script
  • Work with producers to develop and execute creative vision on set
  • Supervise editing through to final client approved version
• Ability to interact with team and clients in both English and Spanish
• Accurately translate copy from English to Spanish and Spanish to English
• Knowledge of Spanish neutral/Spanish grammar
• Responsible for managing/driving all shoot days
• Responsible for understanding all the technical tools (camera’s, angles, etc.) needed to bring a script to life and elevate the creative overall
  • Experience working closely with DP’s directing taped spots utilizing multicameras, dollies, drones, jibs, greenscreens etc.
• Excels in incorporating creative ideas to achieve the best possible visual result
• Coordinate across multiple departments to deliver assets on time.
• Ability to make quick decisions under pressure, motivate and lead a team on set and troubleshoot through issues that arise while continuing to move a production forward
• Ability to maintain a calm, professional demeanor in the face of competing demands and pressures, especially on set
• Ability to adapt to a fast-paced environment and provide world class service to clients
• Ability to manipulate small details with accuracy and focus
• Flexible schedule and ability to work long and/or irregular hours in various situations

Qualifications:

• Minimum 4 years of commercial Bilingual Director experience
• Portfolio of commercial spots
• Proven script writing skills a plus
• Ability to interact with team and clients in both English and Spanish
• Ability to write copy in Spanish and present in English
• Creative and imaginative personality
• A proactive, positive attitude with self-motivated drive and determination, along with excellent verbal and written communication skills
• Proven ability to communicate with and direct talent on set is a must
• Proficient in Microsoft Office and Google Drive
• Good people skills and ability to negotiate
• Time management and budget awareness
• Possess a reliable vehicle, valid driver’s license, and a clean driving record

Apply For This Position

Responsibilities:

• Works with CFO to manage all finance and accounting operations
• Works with CFO to reconcile budgets, financial forecasts, and report variances for all companies and joint ventures.
• Works with CFO to prepare and publish timely monthly financial statement for all companies and joint ventures.
• Maintains monthly client cash on account reports for all TV and Digital Media Clients
• Maintains and enforces a documented system of accounting policies and procedure
• Oversees the operations of the accounting department, including the design of an organizational structure adequate for achieving the department's goals and objectives
• Oversees the accounting operations of subsidiary corporations and Joint Ventures, especially their control systems, transaction-processing operations, and policies and procedure
• Ensures that AP is paid in a timely manner
• Ensures that AR is collected promptly
• Ensures that periodic bank reconciliations are completed
• Ensures that required debt payments are made on a timely basis
• Maintains the chart of accounts
• Maintains an orderly accounting filing system
• Maintains a system of controls over accounting transactions
• Ensures all account reconciliations are done on time on a monthly basis
• Works with CFO to review and report cash reserves on a weekly basis, via a cash flow statements
• Reviews project financials and ensures all transactions have been posted correctly to the correct project and GL
• Reviews project financials on a monthly basis and ensures projects are closed and reconciled in a timely manner
• Complies with local, state, and federal government reporting requirements and tax filings

Qualifications:

• A minimum of 7 years’ experience, preferably in a marketing or advertising agency
• Ability to work quickly and accurately on multiple projects in a fast-paced environment
• Experience working on multiple lines of business
• Experience working on divisional P&L’s and Balance Sheets
• Experience managing a team

Apply For This Position

Major Duties & Responsibilities:

• Print and sort all vendor and station invoices (through mail, email or online).
• Prepare monthly billing folders by client and campaign.
• Reconcile invoices, identify and correct discrepancies.
• Process payments and documents such as vendor invoices and employee reimbursements.
• Perform basic office tasks like filing, data entry, and mail processing.
• Enter journal entries.
• Assist in the monthly reconciliation of credit cards.
• Contribute to team effort by assisting other accounting staff when necessary.

Desired Skills and Experience:

• The ability to perform detail-oriented work and manage multiple competing priorities
• Strong written and verbal communication skills
• The ability to work independently and as a team
• Microsoft office experience
• Ability to multi-task
• Outstanding organization and listening skills, with a strong attention to detail.
• A proactive problem solver, critical thinker and self-starter.

Reports to: Sr. Media Accountant

Apply For This Position

Bluewater is the expert in direct-to-consumer marketing, bringing all aspects of research, creative, production, digital commerce, and offline and online media together under one roof. Our TV Media Buying team is growing and we’re looking for an experienced DRTV media buyer to be part of our media buying team.

If you live and breathe TV Media, have a passion for using data to drive decisions, and are a master of campaign execution, this is the job for you!

This is an intermediate-level position that offers an exciting opportunity to hone your media buying expertise and apply it to multi-million-dollar Direct Response Television (DRTV) media campaigns for multiple clients.

Although our home base is in Clearwater, FL, you can work from anywhere that works for you.

Responsibilities:

• Media Planning & Buying: Plan, execute, manage, and optimize all types of TV inventory: local/national, broadcast, cable, OTT, etc.
• Monitor and optimize campaign performance daily
• Cultivate strong relationships with the media industry and TV networks, at both junior (i.e. account executives) and senior levels.
• Negotiate pricing to benefit Bluewater clients.
• Seek out unique opportunities e.g. firesales, packages, etc.
• Provide reports, analysis and media insight to internal teams
• Work closely together with the internal account management and analytics teams.
• Participate, actively engage, and be the expert voice on TV in Bluewater client meetings.

Qualifications:

• 2-6 years of experience with TV media-buying, experience with CoreDirect is a plus
• 2+ years of experience making media optimizations based on performance KPIs
• Proactive: continuously seeks new opportunities
• Strong and fast with numbers
• Strong negotiation skills and analytical mindset
• Understanding of marketing and sales funnel KPIs
• Detail-oriented and organized with strong project management skills
• Strong communicator, verbally and orally
• Able to independently operate and prioritize within a fast-paced environment
• Skilled at Excel and a generally fast learner when it comes to software
• “Can do” attitude and enjoys being a team player

Apply For This Position

We are seeking a Business Analyst to become an integral part of our team! 

Responsibilities:

• Perform analyses to evaluate client’s data flow and reporting needs from start to final implementation:
  • Performing requirements analysis
  • Lead client discovery calls to determine data inputs, KPIs, reporting needs and timing
  • Developing and setting up data flows into our data warehouse or tracking system.
  • Documenting and communicating the results of your efforts.
  • Working closely with clients to gather required data flows/reports to achieve goals
• Reporting Setup – Analyze client needs and develop reporting solutions to present information and KPIs in the client’s preferred format
  • Understand current data and reporting capabilities that are already established
  • Know “where to go” to source the data required for planned reporting
  • Work with team to implement new data flows to support new reports as needed
• Leading ongoing reviews of client’s business processes and developing optimization strategies.
• Ability to “see through” both vendor and client reporting systems to help identify how they can provide required data in a timely manner
  • Lay out optimum data flows, anticipating requirements, uncovering areas for improvement, and develop and implement solutions.
• Ad-Hoc Analysis – Attack a client or internal question, find the right data, and present an answer in multiple formats (Excel, Chart, PowerPoint)
  • Gather data from multiple sources
  • Accurately aggregate data for analysis
  • Use common tools including but not limited to Excel, Power Query and Tableau to build data models or reports for review
  • Combine reporting with written analysis to clearly present findings
  • Presents findings to both internal and external clients on video calls or in meetings as needed
• Conducting meetings and presentations to share ideas and findings.
• Effectively communicating your insights and plans to cross-functional team members, clients, vendors and management.
• Gathering critical information from meetings with various clients, vendors and internal teams and producing useful reports.
• Allocating resources and maintaining cost efficiency.
• Ensuring solutions meet business needs and requirements.
• Updating, implementing, and maintaining procedures/documentation as needed.
• Prioritizing initiatives based on business needs and requirements.
• Serving as a liaison between stakeholders and users.
• Monitoring deliverables and ensuring timely completion of projects.

Business Analyst Requirements:

• A bachelor’s degree preferred.
• A minimum of 3-5 years of experience in business analysis or a related field in advertising industry.
• Experience in agency/direct marketing a plus.
• Exceptional analytical and conceptual thinking skills.
• Basic knowledge of the following advertising platforms, concepts and/or data systems:
  • Google Analytics
  • Google Ads
  • Facebook Ads
  • CRMs
  • Standard Marketing KPIs
  • Advertising Measurement Best Practices
• Other Areas of Knowledge That Are a Plus:
  • TV Advertising
  • Call Centers
  • Data Warehousing
• The ability to influence stakeholders and work closely with them to determine acceptable solutions.
• Excellent documentation skills.
• Experience creating detailed reports and giving presentations.
• Competency in Microsoft applications including Word, Excel, and Outlook.
• A track record of following through on commitments.
• Excellent verbal communication skills.
• Excellent planning, organizational, and time management skills.
• Experience leading and developing top-performing teams.
• A history of leading and supporting successful projects.

Apply For This Position