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Available Career Opportunities

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Please find all available career opportunities below, please follow the link in the respective informational panel to apply within.

The Senior TV Media Planner/Buyer is responsible for the planning of all media for existing clients and new business, in addition to research, development, and presentation of media plans and media buying.

TV Media Buying

  • Responsible for buying, negotiating and optimizing schedules against client goals and budgets.
    • Attend media and campaign review meetings
    • Identify and recommend new media opportunities for testing.
    • Ongoing campaign optimization (build/reduce/revise)
    • Quantify impact of schedule revisions on overall program
  • Identify DNAs and resolve
  • Identify and communicate problems to media ops
    • Stations airing wrong tapes
    • Sigma issues (partial or missed station detections for monitored stations)
    • Develops and maintains strong relationship with stations.

Planning

  • Once provided with the goals and strategy, researches, develops, and plans media for assigned programs/clients.
  • Presents media plans to account management and supervisor.
  • Gathers, organizes and presents competitive research and spending data (IMS and AdViews) for new test plans as well as ongoing for assigned campaigns.
  • Develops a mastery of all available research resources including:
    • A.C. Nielsen audience numbers
    • Nielsen AdViews
    • IMS

Campaign Management

  • Final confirmation that all response counts match prior to reporting to clients
  • Daily estimating and monitoring of assigned campaign results
  • Pulling relevant and insightful Core reports
  • Analyzes and writes a rationale for any over or under deliveries against client goals and budget to be included in client correspondence.
  • Works hand-in-hand with the Account Service team.

General

  • Managing, mentoring and training Media Coordinators/assigned team
  • Learn and master Core front end functionality and client reporting: designer and assigner
  • Approve affidavits and reconcile discrepancies

Physical working conditions, responsibilities, & abilities may include, but are not limited to:

  • Work indoors
  • Available to work extended hours if necessary
  • Ability to lift/carry/maneuver equipment weighing up to 20 pounds
  • Typing and computer use for extended periods of time
  • Punctual and reliable attendance

Apply For This Position

The copywriter is responsible for developing conceptual ideas and creating copy for direct response television (DRTV). The copywriter brings value to the entire storytelling process by contributing big ideas and concepts as well as developing full creative scripts. Fluency in conversational Spanish is a requirement for this role. Additionally, the Copywriter will be involved in all stages of the advertising process including initial idea creation through to execution to ensure anticipated creative ideas can be achieved based on the platform and budgets proposed.

Responsibilities:

  • Develops creative concepts for new business presentations and current client projects.
  • Create bilingual (Spanish) direct response television creative copy for assigned projects
  • Strives for excellence in storytelling
  • Responsible for brand and competitive research for assigned clients/campaigns.
  • Ability to interact with team and clients in both English and Spanish.
  • Determine tone, style and structure of content based on client’s requirements.
  • Accurately translate copy from English to Spanish and Spanish to English
    • Knowledge of Spanish neutral/Spanish grammar
    • Ability to craft scripts with neutral Spanish phrasing
  • Collaborate with sales and creative team on new business pitches to develop ideations and messaging for brands.
  • Actively contribute to strategic brainstorming of creative campaign development, creative brief development, and execution.

Qualifications:

  • 3-5+ Spanish copywriting experience preferably at an advertising agency creating content in Spanish.
  • Type-A personality – detail oriented a must.
  • Talent must be in the US to be considered for this position.
  • Proficiency in office software, such as MS Teams, PowerPoint and Word
  • Strong creative and conceptual thinking.
  • Ability to interact with team and clients in both English and Spanish.
  • Must have valid driver’s license and car.
  • Excellent written and oral communication skills
  • Native level Spanish language skills.
  • Ability to travel as necessary for client meeting / shoots, etc.
  • Ability to write copy in Spanish and present in English.
  • Ability to communicate effectively with team members and clients.

Physical working conditions, responsibilities, & abilities may include, but are not limited to:

  • Work indoors
  • Available to work extended hours if necessary
  • Ability to lift/carry/maneuver equipment weighing up to 20 pounds
  • Typing and computer use for extended periods of time
  • Punctual and reliable attendance

Apply For This Position

The Bilingual Director/Producer is responsible for the overall creative vision. They are a highly detailed individual who can interact with clients, understand their creative needs, and lead a team through the process of creating, shooting and editing the deliverables.  This person will need to connect and cooperate across several teams at Bluewater including the media and digital departments. Fluency in conversational Spanish is a requirement for this role.

As a director you will lead the production team to direct to consumer commercials across multiple genres. You must excel in translating writers' and producers' visions into cohesive, marketable, entertaining, and informative short and longform broadcast spots. This position requires experience in delivering projects on deadline, on budget, and understanding all aspects of production including the brainstorm and research process, coordinating all logistics including casting, locations, shot lists and all aspects of pre-production and production. 

Responsibilities:

  • Manage client creative and production campaigns from start to finish
    • Decide on filming locations and type of talent needed
    • Carefully prepare shooting schedule ensuring scope of work and budget requirements are met
    • Work with DPs to make sure shots are lining up with script
    • Work with producers to develop and execute creative vision on set
    • Supervise editing through to final client approved version
  • Ability to interact with team and clients in both English and Spanish
  • Accurately translate copy from English to Spanish and Spanish to English
  • Knowledge of Spanish neutral/Spanish grammar
  • Responsible for managing/driving all shoot days
  • Responsible for understanding all the technical tools (camera’s, angles, etc.) needed to bring a script to life and elevate the creative overall
    • Experience working closely with DP’s directing taped spots utilizing multicameras, dollies, drones, jibs, greenscreens etc.
  • Excels in incorporating creative ideas to achieve the best possible visual result
  • Coordinate across multiple departments to deliver assets on time.
  • Ability to make quick decisions under pressure, motivate and lead a team on set and troubleshoot through issues that arise while continuing to move a production forward
  • Ability to maintain a calm, professional demeanor in the face of competing demands and pressures, especially on set
  • Ability to adapt to a fast-paced environment and provide world class service to clients
  • Ability to manipulate small details with accuracy and focus
  • Flexible schedule and ability to work long and/or irregular hours in various situations

Qualifications:

  • Minimum 4 years of commercial Bilingual Director experience
  • Portfolio of commercial spots
  • Proven script writing skills a plus
  • Ability to interact with team and clients in both English and Spanish
  • Ability to write copy in Spanish and present in English
  • Creative and imaginative personality
  • A proactive, positive attitude with self-motivated drive and determination, along with excellent verbal and written communication skills
  • Proven ability to communicate with and direct talent on set is a must
  • Proficient in Microsoft Office and Google Drive
  • Good people skills and ability to negotiate
  • Time management and budget awareness
  • Possess a reliable vehicle, valid driver’s license, and a clean driving record

Physical working conditions, responsibilities, & abilities may include, but are not limited to:

  • Work indoors
  • Available to work extended hours if necessary
  • Ability to lift/carry/maneuver equipment weighing up to 20 pounds
  • Typing and computer use for extended periods of time
  • Punctual and reliable attendance

Apply For This Position

The Account Manager will deliver a first-rate client experience through the day-to-day management of client relationships, client communication, and client concerns. You will oversee multiple accounts, anticipate and manage the resolution of operational issues, and assist clients in bolstering and improving their TV and/or Digital Media campaigns. Your ultimate charge is to create and maintain lasting client relationships that will continually grow our business. A talented Account Manager can manage a client portfolio without losing sight of the customer.

Please note: We are only looking for experienced Account Managers, preferably in the media space. This is not an entry level position. Resumes submitted without experience for this position will be disregarded.

THE IDEAL CANDIDATE:

The ideal candidate excels at working in a collaborative, entrepreneurial and fast-paced environment. You have solid experience and expertise in TV and/or Digital Media marketing, maintaining a customer-based approach to everything you do, and you have demonstrated the ability to work in cross-functional environments to drive business process change. You can manage time efficiently to juggle different client responsibilities and tasks at once. Must be proactively engaged with clients to ensure they are benefiting from our program, and you have an aptitude for understanding how media innovations can leverage and grow their businesses.

MUST HAVE CORE COMPETENCIES & ATTRIBUTES:

  • Critical and Independent Thinker
  • Relentless Learner
  • Strong Analytical Skills
  • Energetic Personality
  • Proactive Problem Solver

Other Account Management Functions:

  • Liaising with internal departments to ensure that any client related tasks are dealt with in a timely and efficient manner
  • Establishes knowledge of client business challenges and priorities, and understands the competitive landscape in the marketplace
  • Schedules weekly client meetings to review strategic goals and KPI's, drive new marketing initiatives and identify additional channel opportunities
  • Analyzes client's weekly/monthly sales and revenue reports, confidently interpreting trends and offering strategic recommendations for growth

SUCCESSFUL CANDIDATE QUALIFICATIONS

  • 2+ years of proven experience with a strong track record in an account management or project management role - preferably in an agency environment
  • Bachelor's Degree required
  • Ability to take responsibility and function under limited supervision, yet comfortable requesting clarification and assistance when needed
  • Have a strong understanding of standard KPI metrics such as ROI, CPC, CPO, MER
  • Preferred Experience - direct response TV marketing

Physical working conditions, responsibilities, & abilities may include, but are not limited to:

  • Work indoors
  • Available to work extended hours if necessary
  • Ability to lift/carry/maneuver equipment weighing up to 20 pounds
  • Typing and computer use for extended periods of time
  • Punctual and reliable attendance

SALARY: The salary varies based on your relevant experience for the job.

Apply For This Position

Bluewater Media is looking for a talented marketer to join our team. Digital Marketing plays a vital role in the success of our clients’ businesses and advertising/marketing strategies. The Digital Media Manager is integral in the managing, optimizing, and expanding search efforts for Bluewater Media’s clients. They will report directly with the Digital Marketing Director and work with various Account Managers and clients to deliver pay-per-click campaigns (PPC) to the most relevant and effective audiences based on analysis, monitoring, review, and active decision-making. This position is for candidates who thrive in a highly fast-paced and performance-driven ad agency environment. They must be comfortable handling multiple clients and rapidly pivoting as new requests, data or campaign goals come in. The Digital Media Manager will be working on paid search accounts mainly in Google Ads and Microsoft Ads. There is ample room for career growth since this position works as a part of a multidisciplinary team that includes social, programmatic, and offline media buyers.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Drive PPC strategy for clients based on their campaign goals
  • Understand how PPC fits into a campaign funnel including multiple mediums including social, display, streaming and TV. Leverage this knowledge to make optimizations and strategy recommendations on how to reach client goals.
  • Execute campaign launches: keyword creation, ad copy development, and campaign structuring for all Search and Display campaigns with clear understanding of account structure, budget management, reporting requirements, client sector and industry considerations, landing pages & tracking requirements.
  • Daily campaign management: Monitoring campaign performance against goals, including but not limited to search terms reports, negative keyword lists and making optimizations as needed based on analysis
  • Budget management: manage pacing, daily budgets as well as overall platform allocations.
  • Bid management: implement bid strategies and optimization efforts at the campaign, ad group, and keyword levels.
  • Implement A/B and multivariate testing to continuously improve ROI and performance.
  • Monitor and analyze competitor activity through Auction Insights as well as other competitor monitoring tools (ex: SEM Rush), providing key insight and trends to clients
  • Ability to learn new technologies quickly and understand how to automate certain processes related to campaign management.
  • Ensure accurate reporting to account/client specifications & KPI’s
  • Monitor & analyze performance media data, via daily, weekly, monthly reports, or on an ad-hoc basis to drive optimization decisions and effectively manage media performance
  • Interpret & provide insight on performance reporting
  • Present performance updates to clients on a regular and ad-hoc basis
  • Cultivate fresh ideas and discover new opportunities based on data analysis, digital marketing trends, and new services/products being launched.
  • Keep up to date with the latest developments and trends in digital marketing.
  • Develop strategies for new business proposals as well as current clients
  • Design and implement process improvements that positively impact the team and drive results
  • Establish standard operating procedures [SOPs] for testing to effectively challenge legacy strategies and promote innovative ideas across paid search.
  • Continue to scale new performance marketing channels and measure incremental impact like display, social, affiliate, etc.

PREFERRED EDUCATION AND SKILLS:

  • Bachelor’s Degree in English, Communications, Business, Marketing, or similar field
  • Google Ads/Analytics certification preferred but not required
  • Facebook Blueprint Certification is a plus
  • Proficient in Microsoft PowerPoint (i.e., deck building) and Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights.

PREFERRED EXPERIENCE AND COMPETENCIES:

  • 3+ years in paid search PPC managing large dollar budgets ($100K/mo+)
  • Preferred 3+ years of experience in other performance marketing channels like display, social, affiliate, etc.
  • Deep level knowledge of Google Ads and Microsoft Ads
  • Experience with YouTube campaigns within Google Ads
  • Retargeting experience via Google
  • Experience researching keywords
  • Experience in campaigns with multiple mediums preferably TV
  • Ability to think creatively and innovatively.
  • Excellent organizational skills and attention to detail.
  • Experience interfacing with executive leadership
  • Analytical skills to forecast and identify trends and challenges.
  • Experience with tracking and analyzing the performance of advertising campaigns.
  • Demonstrates knowledge of marketing and competition.
  • Identifies and resolves problems in a timely manner; works well in group problem-solving situations.
  • Excellent presentation, interpersonal and communication skills; written and documentation skills.
  • Professional & reliable demeanor with strong work ethic; ability to remain calm in difficult situations.
  • Excellent time management skills, organizing and prioritizing workload.
  • Must be able to manage multiple tasks/projects simultaneously.
  • Ability to adapt to frequent priority changes.
  • Knowledge of Facebook marketing helpful but not required

Physical working conditions, responsibilities, & abilities may include, but are not limited to:

  • Work indoors
  • Available to work extended hours if necessary
  • Ability to lift/carry/maneuver equipment weighing up to 20 pounds
  • Typing and computer use for extended periods of time
  • Punctual and reliable attendance

Apply For This Position

We are seeking a Marketing Data Analyst to become an integral part of our team!

Responsibilities:

  • Perform analyses to evaluate client’s data flow and reporting needs from start to final implementation:
    • Performing requirements analysis
    • Lead client discovery calls to determine data inputs, KPIs, reporting needs and timing
    • Developing and setting up data flows into our data warehouse or tracking system.
    • Documenting and communicating the results of your efforts.
    • Working closely with clients to gather required data flows/reports to achieve goals
  • Reporting Setup - Analyze client needs and develop reporting solutions to present information and KPIs in the client's preferred format
    • Understand current data and reporting capabilities that are already established
    • Know “where to go” to source the data required for planned reporting
    • Work with team to implement new data flows to support new reports as needed
  • Leading ongoing reviews of client's business processes and developing optimization strategies.
  • Ability to “see through” both vendor and client reporting systems to help identify how they can provide required data in a timely manner
    • Lay out optimum data flows, anticipating requirements, uncovering areas for improvement, and develop and implement solutions.
  • Ad-Hoc Analysis - Attack a client or internal question, find the right data, and present an answer in multiple formats (Excel, Chart, PowerPoint)
    • Gather data from multiple sources
    • Accurately aggregate data for analysis
    • Use common tools including but not limited to Excel, Power Query and Tableau to build data models or reports for review
    • Combine reporting with written analysis to clearly present findings
    • Presents findings to both internal and external clients on video calls or in meetings as needed
  • Conducting meetings and presentations to share ideas and findings.
  • Effectively communicating your insights and plans to cross-functional team members, clients, vendors and management.
  • Gathering critical information from meetings with various clients, vendors and internal teams and producing useful reports.
  • Allocating resources and maintaining cost efficiency.
  • Ensuring solutions meet business needs and requirements.
  • Perform analyses to evaluate client's data flow and reporting needs from start to final implementation:
  • Updating, implementing, and maintaining procedures/documentation as needed.
  • Prioritizing initiatives based on business needs and requirements.
  • Serving as a liaison between stakeholders and users.
  • Monitoring deliverables and ensuring timely completion of projects.

Business Analyst Requirements:

  • A minimum of 3-5 years of experience in business analysis or a related field in advertising industry.
  • Experience in agency/direct marketing a plus.
  • Exceptional analytical and conceptual thinking skills.
  • Basic knowledge of the following advertising platforms, concepts and/or data systems:
    • Google Analytics
    • Google Ads
    • Facebook Ads
    • CRMs
    • Standard Marketing KPIs
    • Advertising Measurement Best Practices
  • Other Areas of Knowledge That Are a Plus:
    • TV Advertising
    • Call Centers
    • Data Warehousing
  • The ability to influence stakeholders and work closely with them to determine acceptable solutions.
  • Excellent documentation skills.
  • Experience creating detailed reports and giving presentations.
  • Competency in Microsoft applications including Word, Excel, and Outlook.
  • A track record of following through on commitments.
  • Excellent verbal communication skills.
  • Excellent planning, organizational, and time management skills.
  • Experience leading and developing top-performing teams.
  • A history of leading and supporting successful projects.
  • A bachelor's degree preferred.

Physical working conditions, responsibilities, & abilities may include, but are not limited to:

  • Work indoors
  • Available to work extended hours if necessary
  • Ability to lift/carry/maneuver equipment weighing up to 20 pounds
  • Typing and computer use for extended periods of time
  • Punctual and reliable attendance

Apply For This Position