The Senior TV Media Planner/Buyer is responsible for the planning of all media for existing clients and new business, in addition to research, development, and presentation of media plans and media buying.

TV Media Buying

• Responsible for buying, negotiating and optimizing schedules against client goals and budgets.
  • Attend media and campaign review meetings
  • Identify and recommend new media opportunities for testing.
  • Ongoing campaign optimization (build/reduce/revise)
  • Quantify impact of schedule revisions on overall program
• Identify DNAs and resolve
• Identify and communicate problems to media ops
  • Stations airing wrong tapes
  • Sigma issues (partial or missed station detections for monitored stations)
  • Develops and maintains strong relationship with stations.

Planning

• Once provided with the goals and strategy, researches, develops, and plans media for assigned programs/clients.
• Presents media plans to account management and supervisor.
• Gathers, organizes and presents competitive research and spending data (IMS and AdViews) for new test plans as well as ongoing for assigned campaigns.
• Develops a mastery of all available research resources including:
  • A.C. Nielsen audience numbers
  • Nielsen AdViews
  • IMS

Campaign Management

• Final confirmation that all response counts match prior to reporting to clients
• Daily estimating and monitoring of assigned campaign results
• Pulling relevant and insightful Core reports
• Analyzes and writes a rationale for any over or under deliveries against client goals and budget to be included in client correspondence.
• Works hand-in-hand with the Account Service team.

General

• Managing, mentoring and training Media Coordinators/assigned team
• Learn and master Core front end functionality and client reporting: designer and assigner
• Approve affidavits and reconcile discrepancies

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The copywriter is responsible for developing conceptual ideas and creating copy for direct response television (DRTV). The copywriter brings value to the entire storytelling process by contributing big ideas and concepts as well as developing full creative scripts. Fluency in conversational Spanish is a requirement for this role. Additionally, the Copywriter will be involved in all stages of the advertising process including initial idea creation through to execution to ensure anticipated creative ideas can be achieved based on the platform and budgets proposed.

Responsibilities:

• Develops creative concepts for new business presentations and current client projects.
• Create bilingual (Spanish) direct response television creative copy for assigned projects
• Strives for excellence in storytelling
• Responsible for brand and competitive research for assigned clients/campaigns.
• Ability to interact with team and clients in both English and Spanish.
• Determine tone, style and structure of content based on client’s requirements.
• Accurately translate copy from English to Spanish and Spanish to English
  • Knowledge of Spanish neutral/Spanish grammar
  • Ability to craft scripts with neutral Spanish phrasing
• Collaborate with sales and creative team on new business pitches to develop ideations and messaging for brands.
• Actively contribute to strategic brainstorming of creative campaign development, creative brief development, and execution.

Qualifications:

• 3-5+ Spanish copywriting experience preferably at an advertising agency creating content in Spanish.
• Type-A personality – detail oriented a must.
• Talent must be in the US to be considered for this position.
• Proficiency in office software, such as MS Teams, PowerPoint and Word
• Strong creative and conceptual thinking.
• Ability to interact with team and clients in both English and Spanish.
• Must have valid driver’s license and car.
• Excellent written and oral communication skills
• Native level Spanish language skills.
• Ability to travel as necessary for client meeting / shoots, etc.
• Ability to write copy in Spanish and present in English.
• Ability to communicate effectively with team members and clients.

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The Production Technician I works in various technical disciplines during a 40 to 50-hour work week.The Production Technician I must have solid technical skills and excellent dependability, as well as a willingness to adapt to the needs of a fast-paced production environment.

Day in the Life

• Work the day’s assignment(s) in the assigned technical role.
• Work offline projects in the assigned technical role.
• Take direction from Producer/Directors, team leads and co-workers to achieve production goals.
• Effective use of preproduction time to achieve high-quality production output.
• Set up and prepare studios, locations, and control room for live and taped productions.
• Assist with camera blocking.
• Assist with microphone and IFB checks.
• Assist with lighting, as requested.
• Maintain the studios, control room and storage spaces by keeping the areas clean and properly reporting equipment issues.
• Document daily assignments to verify accomplishments and goals.
• Other – yes, there will always be something we haven’t listed – that will be referred to as ‘other’.

Keys to Success

We are looking for self-motivated, creative, collaborative, high energy, results focused people.

Qualifications Must Haves

• 2 years of live television or related experience. (College credit counts here)
• Ability to lift/carry/maneuver gear weighing 50 pounds or more.
• Possess a reliable vehicle, valid driver’s license, and a clean driving record.
• Comfortable driving box trucks, vans, and trailers.
• Applied basic working knowledge of at least one of the production techniques listed below:
  • Cameras - effectively run video levels, proper use of waveform and vector scope, maintain proper shot composition, maintain shot focus, route sources, follow direction provided by Producer/Director or DP and monitor video output.
  • Stage Manager - block cameras on studio floor, set up basic camera levels, white balance cameras, place microphone on talent, use of proper verbal and non-verbal cues, proper use of lighting board and follow direction provided by the Producer/Director or DP.
  • Audio Operator – understand signal flow, (mics & ifbs) effectively run audio levels, properly position microphone on talent and guests and follow direction provided by the Producer/Director or DP.
  • Lighting Tech/Grip – Basic understanding of electricity, familiarity with lighting terms, ability to work as assigned or with a team.

Nice to Haves

• Bachelor's degree in Television or Mass Communications preferred or equivalent combination of education and experience.
• Ability to troubleshoot signal flow.
• Ability to program Blackmagic Design routers.
• Ability to use Sony cameras or similar equipment.
• Ability to use and program Sennheiser microphone kits.
• Ability to use Behringer audioboards or similar equipment.
• Ability to use Atomos Shogun digital recorder/playback system or similar equipment.
• Ability to use and program RTS Com Systems.
• Ability to use and program Telex IFB systems.
• Ability to use and program Evertz Delay System.
• Computer skills including proficiency with Microsoft Office Suite or Google G Suite.
• Ability to successfully work in a high-pressure environment both independently and with a team.
• Ability to adapt quickly to changing situations.
• Strong technical aptitude with an interest in continuous learning.
• Dependable self-starter with a positive attitude.
• Punctuality and reliable attendance.
• Strong attention to detail.
• Strong organizational, communication, and interpersonal skills.
• Build and maintain good working relationships with a diverse group of individuals and personalities.

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The Media Coordinator is responsible for supporting the DRTV media team and helping achieve client goals through communications with stations and facilitating the data flows required to run an advertising campaign.

Responsibilities:

• Request and process pre-log and post-log air times
• Identify airings outside of buy parameters and resolve with stations
• Follow up on station confirmations for new orders and revisions
• Request rate cards, avails and program grids for assigned stations
• Maintain program station folders
• Follow up and resolve Did Not Airs
• Import and reconcile data feeds (call center, web, etc.) into CORE Media System
• Pull client reporting as required
• Work with media buyer to negotiate and buy for assigned programs and stations against client goals

Desired Skills and Experience:

• Excellent organizational skills and attention to detail
• Strong math/analytical skills
• Ability to multi-task
• Strong ability to shift priorities quickly in a deadline driven environment
• Basic knowledge of marketing/advertising
• Basic computer skills

Apply For This Position

The Bilingual Director/Producer is responsible for the overall creative vision. They are a highly detailed individual who can interact with clients, understand their creative needs, and lead a team through the process of creating, shooting and editing the deliverables.  This person will need to connect and cooperate across several teams at Bluewater including the media and digital departments. Fluency in conversational Spanish is a requirement for this role.

As a director you will lead the production team to direct to consumer commercials across multiple genres. You must excel in translating writers' and producers' visions into cohesive, marketable, entertaining, and informative short and longform broadcast spots. This position requires experience in delivering projects on deadline, on budget, and understanding all aspects of production including the brainstorm and research process, coordinating all logistics including casting, locations, shot lists and all aspects of pre-production and production. 

Responsibilities:

• Manage client creative and production campaigns from start to finish
  • Decide on filming locations and type of talent needed
  • Carefully prepare shooting schedule ensuring scope of work and budget requirements are met
  • Work with DPs to make sure shots are lining up with script
  • Work with producers to develop and execute creative vision on set
  • Supervise editing through to final client approved version
• Ability to interact with team and clients in both English and Spanish
• Accurately translate copy from English to Spanish and Spanish to English
• Knowledge of Spanish neutral/Spanish grammar
• Responsible for managing/driving all shoot days
• Responsible for understanding all the technical tools (camera’s, angles, etc.) needed to bring a script to life and elevate the creative overall
  • Experience working closely with DP’s directing taped spots utilizing multicameras, dollies, drones, jibs, greenscreens etc.
• Excels in incorporating creative ideas to achieve the best possible visual result
• Coordinate across multiple departments to deliver assets on time.
• Ability to make quick decisions under pressure, motivate and lead a team on set and troubleshoot through issues that arise while continuing to move a production forward
• Ability to maintain a calm, professional demeanor in the face of competing demands and pressures, especially on set
• Ability to adapt to a fast-paced environment and provide world class service to clients
• Ability to manipulate small details with accuracy and focus
• Flexible schedule and ability to work long and/or irregular hours in various situations

Qualifications:

• Minimum 4 years of commercial Bilingual Director experience
• Portfolio of commercial spots
• Proven script writing skills a plus
• Ability to interact with team and clients in both English and Spanish
• Ability to write copy in Spanish and present in English
• Creative and imaginative personality
• A proactive, positive attitude with self-motivated drive and determination, along with excellent verbal and written communication skills
• Proven ability to communicate with and direct talent on set is a must
• Proficient in Microsoft Office and Google Drive
• Good people skills and ability to negotiate
• Time management and budget awareness
• Possess a reliable vehicle, valid driver’s license, and a clean driving record

Apply For This Position