The Media Coordinator is responsible for supporting the DRTV media team and helping achieve client goals through communications with stations and facilitating the data flows required to run an advertising campaign. This is a full time, on-site position.

Responsibilities:

• Request and process pre-log and post-log air times
• Identify airings outside of buy parameters and resolve with stations
• Follow up on station confirmations for new orders and revisions
• Request rate cards, avails and program grids for assigned stations
• Maintain program station folders
• Follow up and resolve Did Not Airs
• Import and reconcile data feeds (call center, web, etc.) into CORE Media System
• Pull client reporting as required
• Work with media buyer to negotiate and buy for assigned programs and stations against client goals

Desired Skills and Experience:

• Excellent organizational skills and attention to detail
• Strong math/analytical skills
• Ability to multi-task
• Strong ability to shift priorities quickly in a deadline driven environment
• Basic knowledge of marketing/advertising
• Basic computer skills

Apply For This Position

The Production Assistant is a highly detailed individual who enjoys organizing and managing tasks and priorities in an efficient way. This is a growth position in a growing company.

Duties include, but are not limited to:

• Supporting the Creative and Content Team Producing Team, as well as other departments as needed
• Assisting with the pre-production and production of creative content and video projects, as needed
• Office support, which includes gear maintenance, cleaning studios and workspaces
• Researching production logistics
• Finding and Booking talent and models for shoots, pending approval from Producers
• Generate Call Sheets
• Verify that paperwork is signed and filed properly
• Identify production needs and concerns and offer cost and time efficient solutions
• Assist in all other aspects of production, as necessary, including: Production Design,
• Assist with Lighting, Set Operations and Camera Department
• Coordinate shoot schedule with Production team
• Proofing and editing
• Clerical functions, such as preparing correspondence, arranging conference calls and scheduling meetings.
• Various office assistant needs; photocopying/printing, file management, office supplies inventory and organization, etc.
• Run errands and manage incoming deliveries of packages/shipments

Essential Job Functions:

• Ability to maintain a calm, professional demeanor in the face of competing demands and pressures
• Ability to adapt to a fast-paced environment and provide world class service to clients
• Ability to manipulate small details with extraordinary accuracy and focus
• Compose, review, and edit prepared documents, ensuring the accuracy of final product
• File and retrieve electronically stored document, records, and reports.
• Proactiveness to see task and client service through from start to finish
• Flexible schedule and ability to work long and/or irregular hours in various situations
• Knowledge of production terminology appreciated
• Highly organized

Education/Experience:

• Minimum 2 years of production experience - internship or college degree would apply
• Must have proactive, positive attitude with self-motivated drive and determination
• Excellent verbal and written communication skills - must be comfortable calling unfamiliar people on the telephone
• Proficient in Microsoft Office and Microsoft Teams
• Possess a reliable vehicle, valid driver’s license, and a clean driving record
• Bilingual Spanish a Plus

Apply For This Position

Are you a highly organized and proactive individual that is driven to details while possessing a willingness to learn from your surroundings? Do any of the following words describe you: positive, analytical, innovative, tenacious, convincing, enthusiastic, savvy, team player? Are you motivated to grow and master your role to get to the next level of your career? If so, we have a position, with a world of opportunity, just for you! This is an entry level position.

Role Overview

The Associate Account Manager acts as the liaison between clients and the media team as the internal client voice. They must have strong interpersonal and communication skills to finesse delicate client relationships while driving the agency to produce its best results. This is an on-site position.

Either individually or as a team with an Account Manager, they are responsible for the coordination of all facets of the campaigns and communicating clearly to all those involved (internal and external). They must understand the clients' needs and objectives and liaise closely with the client throughout a campaign, often daily.

Collaboration and teamwork is key to this role. In addition to all the “soft” people skills, the Account Associate must be extremely organized to manage several clients simultaneously and ensure that projects are completed on time and on budget.

To be successful, the qualified individual needs to:

• Develop an understanding of the client's business model, the marketplace, and factors affecting sales.
• Arrange and meet with clients regularly to identify challenges, goals, and levers for optimization
• Develop an understanding of advertising techniques from creative, research, and media
• Gather, validate, and organize data from industry tools into reviewable formats for review and interpretation in a manner that drives our client's business for success.
• Facilitate the communication and information needs for the Account team, client, and company to ensure effective and efficient client management and success.
• Be supportive in nature, innovative in spirit, and self-reliant at work.
• Most importantly - Identify areas of improvement and winning aspects in our clients marketing programs and develop a basic direction that helps our team and clients succeed.

Qualifications

• Preferred: BA/BS in marketing or business
• Preferred: 2-3 years experience in the marketing, preferably in client services within an advertising agency environment
• Proficiency in MS Word, Excel, Outlook and PowerPoint
• Must demonstrate problem solving skills, ability to multi-task, detail orientation, and organization
• Able to work independently and with a cross-functional team

Apply For This Position

Bluewater is a performance marketing and advertising agency offering solutions to a diverse portfolio of valued client partners across every category in B2B and D2C. Our full-service agency solutions are managed at our studios and headquarters in Clearwater, Florida.

Our Marketing and New Business team combines deep product, marketing, and industry knowledge and is focused on client acquisition with the primary goal of offering Bluewater's direct marketing solutions to an ever-broadening set of businesses. Our Marketing and New Business teams work in tandem to develop new product offerings and align these offerings with potential client partners including both product and service-based companies through impactful and disruptive collateral. The New Business team is responsible for all facets of marketing, product and service packaging, sales initiatives, and new business development. The marketing team is responsible for supporting the new business team to ensure brand continuity and consistency for all sales and marketing materials, as well as any branded material or content companywide. Marketing owns creative collateral including but not limited to internal and external assets, presentations, proposals, etc.

As a Marketing & Communication Specialist, you'll be responsible for creating and deploying story-driven content that support our New Business Manager and team. In addition to content, you will be the responsible for not only creating, but reviewing and improving existing material, to establish and maintain brand guidelines. Brand consistency is critical and will be a key responsibility, as the specialist will be responsible for enforcing this across all departments of the organization. While initial responsibilities will be focused on supporting the New Business team, the position will also include creating and deploying content in varying formats and lengths for the agency via media, public relations including but not limited to online, social media, etc. This position will collaborate will other departments, including but not limited to creative/production, media, digital, and data/analytics. Creativity is at the core of this position; however, we are seeking a task and detail oriented candidate who can execute, and excel in a dynamic agency environment.

The ideal candidate is customer centric, goal oriented, a collaborative team player and excited to work in a fast-paced environment.

Responsibilities

• Brainstorm and develop ideas for creative, sales, and marketing campaigns/initiatives
• Assist in outbound or inbound marketing activities by demonstrating expertise in content development and optimization, advertising, etc.
• Plan and execute initiatives to reach the goals/KPIs/objectives, including target audience, through appropriate channels (social media, e-mail, events)
• Undertake individual tasks of a marketing plan as assigned, and develop marketing content to support the plan
• Develop and refine agency's brand guidelines, driving creative and brand consistency agency-wide
• Support New Business Manager including creative development and execution for proposals and other collateral
• Develop sales and marketing material in collaboration with new business and all company divisions.
• Support conference and tradeshow planning with marketing materials, collateral, and content
• Travel may be required.
• On-site position, remote work will depend based on workload, usually 1-2 days/week.

Qualifications

• Bachelor's Degree or equivalent, preferred, not required.
• 1-2 Years of experience
• Proficiency in MSOffice Programs:
• Teams
• Outlook
• PowerPoint
• Excel
• Proficiency in Adobe:
• InDesign
• Photoshop
• Illustrator
• Organization and attention to detail
• Exceptional creativity!
• Interest in advertising services and a desire to be hands on and the ability to learn the ins and outs of advertising, and direct response marketing
• A positive attitude, resilience, and a passion for continuous learning
• Excellent creative and design skills, can prioritize tasks appropriately, and work to creatively improve all collateral

Target base salary for this role is between $40,000 - $50,000 per year. Additional compensation in the form(s) of commission are available based on performance.

Apply For This Position

The Senior Director of Digital will lead of team of digital marketers and developers to execute campaigns to achieve client goals and build our growing digital team. At Bluewater, we believe that every business has become a digital business. We help businesses achieve the best through smart digital strategies that drive response to acquire new customers and maximize revenue through their existing customers. With a heavy focus on technology that leverages zero party and first party data to build bespoke audiences, we are excited about a future where digital reaches customers at all touch points.

When a client wins, we all win. We're looking for someone that loves to build teams that achieve the best digital outcomes for a client. Someone that lives to implement new strategies and find innovative ways to build or enhance the customer journey. A leader the is always curious about the why and always helping our team solve for success.

Come be a part of the next step of the journey at Bluewater. We need you to help get us there.

Responsibilities/Expectations:

• Serve as a leader in our digital team and key digital marketing expert:
• Drive strategy development and implementation of omni-channel digital campaigns across all mediums.
• Experience developing a functional digital marketing team through processes and systems that scale.
• Provide direction to Bluewater staff that manage paid search, paid social, programmatic, native, organic social, email and web development.
• Ensure that all campaigns are managed to client's response or performance goals (ROAS, Cost Per Lead, etc).
• Grow our digital services portfolio to achieve growth goals and achieve Bluewater's strategic vision.
• Collaborate and communicate with account management, clients, senior management and other stakeholders to create strategy that achieves client goals.
• Manage budgets and spend projections for clients.
• Work with creative development teams to ensure content is created to support campaign strategy.
• Ensure that digital marketing best practices are implemented and met.
• Manage external vendor partnerships as needed.
• Leverage reporting and analysis rigor to optimize campaigns and brainstorm new tactics.
• Use a combination of agency insight, CRM, market research and 1P and “zero-party” data to create audiences that drive both new customer acquisition and existing customer LTV.
• Keep on top of industry trends, tools and technology.
• Identify staffing requirements and create programs to ensure staff development.
• Create programs to educate and keep Bluewater Account Managers up to speed on the latest industry trends and Bluewater tools.

Requirements:

• 7+ years of experience, preferably within an Advertising, PR, or digital marketing agency.
• 5+ years managerial/supervisory experience with coaching and mentoring skills.
• Well versed in DTC omnichannel advertising strategy.
• Ability to analyze campaigns against goals and create marketing/business strategies.
• Excellent verbal and written communication skills.
• Understanding of modern advertising platforms including Google Ads, Microsoft Ads, Facebook/Meta, DSPs and retail media platforms.
• Experience with marketing automation platforms. Klaviyo specifically is a plus.
• Strong team management skills.
• Critical thinking skills and a strong attention to detail.
• Passion for digital media.
• Adaptability combined with an ability to thrive in a fast-paced environment.
• Experience leading execution website and app development.
• Experience in leading accounts/annual ad budgets of $3M+ annually

Other Skills/Platforms:

• Advanced level user of Microsoft Excel and PowerPoint.
• Advanced knowledge of Google Analytics.
• Analytical and data driven mindset.
• Experience with steaming and other video strategies.
• Working directly on client RFPs.
• Experience with workflow automation within digital platforms.

Apply For This Position

The Reporting Analyst provides expertise in reporting strategies and presentation of client data for review. They will ensure both the timeliness and accuracy of all client facing and internal reporting. By working with the Senior Director of Analytics, Account Managers and the Data Science team, the Reporting Analyst will build, test and validate reporting to meet both internal goals and external client goals. As the SME on our reporting systems and capabilities, they will guide the team on the best way to handle client needs as well as make recommendations on how to improve reports for better clarity. The Reporting Analyst will create success for both Bluewater and it client’s business’ by providing data that will drive the direction of national and local advertising campaigns. Making data driven decisions is one of our core values and robust reporting is at the heart of that.

Responsibilities/Expectations

• Drives the creation of reports in accordance with internal and/or client specifications
• Maintains Bluewater reporting standards of clarity and accuracy
• Is the expert on Bluewater’s reporting capabilities and how to quickly extract the require insights from our reporting systems and data warehouse
• Manages reporting requests from team members in a timely fashion
• Activates additional resources in the Analytics Team to undertake complex reporting needs
• Troubleshoots issues with reports or the reporting system and fixes reports, as needed
• Provides assistance in monitoring and collecting client campaign performance data
• Respond to questions about reporting systems and reports used by clients, Media Buyers, Account Managers or executives
• Supports the collection and storage of client performance data as needed
• Develops on demand/bespoke reports as required to solve business challenges
• Provides Bluewater team members insights on how to better leverage our reporting resources
• Quality controls reports to ensure accuracy and identify reporting quality issues
• Analyzes client campaign data to monitor performance. Provide information required to make decisions regarding campaigns as needed
• Create client reporting “knowledgebases”
• Develops BI/Dashboard resources, as needed

Skills

• Advanced knowledge of Excel, PowerQuery and Excel data models
• Understanding of database structure, table structure, data joins and appends
• Experience blending data accurately from multiple sources
• Standard math skills and basic algebra
• Experience using reporting interfaces or tools to build and create reports (table-based tools in CRMs, Digital Ad Platforms, etc)
• Experience in Google Analytics or Abode Analytics preferred
• Understanding of digital and performance advertising metrics preferred
• Basic SQL query writing preferred
• Experience with visual ETL tools preferred
• Experience with BI tools PowerBI and Tableau preferred

Apply For This Position

The Senior Director of Analytics is a leadership position that ensures our team has the insights required to solve of our clients' business challenges though data analysis, reporting, Business Intelligence, new product development and innovative measurement tools. They will lead a team of engineers, data scientists and analysts that tell meaningful stories with data and equip executives, media buyers, creatives and account managers with insights on client advertising performance. Through the creation of new and further development of existing analytics products, this role will help our agency continue to innovate and build a culture of data driven decision making.

This is an opportunity to help drive the growth of one of the fastest growing teams at Bluewater that will have significant impact on both global and startup brands as they seek to understand the measurement and performance of paid and organic media and reach their existing customers. We seek to push the barriers of what businesses are doing with their customer level data and leveraging machine learning to build models that predict value from individual customer attributes.

The Senior Director of Analytics will provide analysis of specific business data and also understand the greater advertising marketplace to find opportunities for growth, automation and innovation for our clients and our agency. This person will work directly with Account Managers, clients and senior leaders to have data backed discussions, measurement and analytics recommendations and ensure timely execution.

Requirements:

• Bachelor's degree in quantitative and/or qualitative discipline (e.g., Consumer Insights, Statistics, Mathematics, etc.), economics or comparable years of relevant professional experience conducting data analytics.
• 5+ years of experience, preferably within an Advertising, PR, or digital marketing agency5+ years managerial/supervisory experience with coaching and mentoring skills

Responsibilities/Expectations:

• Serve as an advertising and business analytics expert, including:
• Digital and offline media analytics spanning TV, paid search, paid social, email, organic, and other media.
• Measurement expertise including KPI setting, reporting, dashboards, and attribution.
• Knowledge of relevant advertising analytics tools/metrics.
• Understanding of various advertising attribution methodologies..
• Ability to think 'big picture' and formulate appropriate analytics solutions to solve business needs and successfully explain them into clients.
• Expand our analytics abilities and identify areas to keep us on the “cutting edge” of advanced measurement and advertising analysis leveraging machine learning and statistical modeling.
• A strong working knowledge of advertising analysis and research methodologies.
• Create and develop process to ensure both the timeliness and accuracy of reporting to our clients including QA, data classification, etc.
• Drive the development and execution of new products or new features to our existing products.
• Guide clients on measurement best practices & objective/KPI development.
• Motivated and collaborative mindset with leadership, communication, organizational and interpersonal skills:
• Adept at developing relationships and building trust across diverse teams.
• Exhibit confidence and command when presenting to all internal and external audiences.
• Ability to think on your feet and manage productive workshops and brainstorms.
• Communicate effectively with direct manager, senior management, and clients.
• Ability to work in a fast-paced environment and manage multiple tasks/projects with strong prioritization skills to meet deadlines.
• Strong presentation, communication, and writing skills.

Other Skills/Platforms:

• Advanced knowledge of database design and data warehouse platforms. Preferred experience in SQL and Snowflake environments.
• Experience with BI platforms. Tableau and PowerBI preferred.
• Experience with analysis of large datasets.
• Advanced knowledge of ETL and data flows.
• Advanced level user of Microsoft Excel and PowerPoint.
• Ability to create bespoke analysis tools using various tech (python, machine learning, etc) to solve client problems or provide insight for campaign expansion.
• Advanced knowledge of Google Analytics.
• Knowledge of digital ad platform structure including Google Ads, Facebook, Programmatic DSPs, etc.

Apply For This Position

Bluewater is the expert in direct-to-consumer marketing, bringing all aspects of research, creative, production, digital commerce, and offline and online media together under one roof. Our TV Media Buying team is growing and we're looking for an experienced Advanced TV (OTT/CTV) media buyer to be part of our media buying team.

If you live and breathe TV Media, have a passion for using data to drive decisions, and are a master of campaign execution, this is the job for you!

This is an intermediate-level position that offers an exciting opportunity to hone your media buying expertise and apply it to multi-million-dollar Direct Response Television (DRTV) media campaigns for multiple clients.

Responsibilities:

• Media Planning & Buying: Plan, execute, manage, and optimize OTT/CTV both directly and programmatically.
• Discuss/present plans/media strategies to new and existing clients.
• Coordinate launches of media campaigns/tests with operations, media and account management to insure flawless execution.
• Identify, create, and recommend new media opportunities on an ongoing basis.
• Cultivate strong relationships with OTT providers: Collaborate with OTT providers to access premium inventory, negotiate favorable rates, and explore new targeting capabilities, ensuring our clients receive the best possible media placements.
• Drive campaign performance: Utilize expertise in advanced TV advertising to optimize campaign performance. Leverage data-driven insights to analyze key ROI and performance metrics. Make data-based decisions.
• Monitor and optimize campaign performance daily
• Negotiate pricing to benefit Bluewater clients.
• Provide reports, analysis and media insight to internal teams
• Collaborate cross-functionally: Work closely with creative teams, account managers, and data analysts to align advanced TV strategies with overall campaign goals. Provide valuable insights and recommendations in writing and verbally to enhance campaign performance and client satisfaction, which may include overall strategy as it relates to other media channels, media plans, quarterly reviews, test proposals, and optimizations to offer/creative/ landing pages.
• Stay abreast of industry advancements: Remain at the forefront of the rapidly evolving TV advertising landscape. Stay informed about the latest programmatic buying techniques, industry standards, and emerging platforms. Continuously seek opportunities to test and implement innovative approaches that push the boundaries of what's possible in advanced TV advertising.

Qualifications:

• 2-6 years of experience with TV media-buying
• 2+ years of experience making media optimizations based on performance KPIs
• Proactive: continuously seeks new opportunities
• Strong and fast with numbers
• Strong negotiation skills and analytical mindset
• Understanding of marketing and sales funnel KPIs
• Detail-oriented and organized with strong project management skills
• Strong communicator, verbally and orally
• Able to independently operate and prioritize within a fast-paced environment
• Skilled at Excel and a generally fast learner when it comes to software
• “Can do” attitude and enjoys being a team player

Apply For This Position

Bluewater is a performance marketing and advertising agency offering solutions to a diverse portfolio of valued client partners across every category in B2B and D2C. Our full-service agency solutions are managed at our studios and headquarters in Clearwater, Florida.

Our new business team combines deep product and industry knowledge and is focused on client acquisition with the primary goal of offering Bluewater's direct marketing solutions to an ever-broadening set of businesses. Our new business team works to develop new product offerings and align these offerings with potential client partners including both product and service-based companies. The new business team is responsible for all facets of marketing, product and service packaging, sales initiatives, and new business development.

As Director Business Development, you'll drive the company's growth in specific verticals by bringing new clients into our portfolio. The Director will need to develop and monitor the new business pipeline. Travel is required, and the new hire will attend trade shows, conferences, and industry conventions. Organization is key, in addition to style, professionalism, and attention to detail. The New Business Team is dynamic, and while the primary goal is to find new clients, entertaining clients supporting retention and growth are responsibilities of the new business team.

The ideal candidate is customer centric, friendly, goal oriented, a collaborative team player and excited to work in a fast-paced environment. Presentation is important, attention to personal hygiene and style are valuable.

Responsibilities

• Support Bluewater's revenue growth by meeting - and exceeding - individual revenue target through selling BW's full range of solution and services to new clients.
• Own the entire sales cycle by creating new business leads/opportunities, building and maintaining new business pipeline, developing proposals and pricing, and negotiating and closing deals.
• Develop a thorough understanding of diverse insurance domains, including life, health, property, casualty, and specialized insurance products.
• Leverage deep industry knowledge to identify and engage potential insurance clients, understanding their unique challenges and requirements.
• Design and implement effective B2B sales strategies tailored to the insurance industry, focusing on selling services that enhance insurance operations, risk management, customer engagement, and digital transformation.
• Build and maintain strong, lasting relationships with decision-makers in insurance companies.
• Conduct in-depth market analysis to stay abreast of trends, regulatory changes, and competitive activities within the insurance sector.
• Collaborate with internal teams, including product development and marketing, to create compelling service offerings that align with the needs of insurance company clients.
• Deliver persuasive sales presentations and proposals that clearly articulate the value and benefits of our services to insurance companies.
• Navigate complex sales cycles, negotiating and closing deals that meet both client needs and company objectives.
• Consistently achieve and exceed sales targets while ensuring a high level of client satisfaction and retention.
• Monitor emerging trends in the insurance industry, including regulatory changes, to adapt sales strategies and provide up-to-date advice to clients.
• Achieve and surpass sales targets, ensuring high levels of client satisfaction and retention.
• Provide insightful feedback to management on market trends, customer feedback, and sales potential to inform business strategies and product offerings.
• Contribute to the business development team "win" strategy and how the company creates, and nurtures leads.
• Travel to client locations, and conferences/tradeshows to develop strong relationships and increase name recognition of Bluewater (when applicable)
• Communicate and work with team members to ensure alignment of long- and short- term company goals.
• On-site position, remote work will depend based on workload, usually 1-2 days/week.

Qualifications

• Bachelor's degree in Business Administration, Finance, Insurance, or related field recommended, not required. Advanced degrees or professional insurance certifications are highly regarded.
• 1-2 Years of experience in media, or media sales, ideal candidates will have 5+ years though not required.
• Proven experience in B2B sales within the insurance industry, with a strong track record of meeting or exceeding sales targets.
• In-depth knowledge of various types of insurance and understanding of the operational and strategic challenges faced by insurance companies.
• Strong network within the insurance industry and ability to engage effectively with senior-level executives.
• Excellent communication, negotiation, and presentation skills.
• Strategic thinking and analytical skills, with the ability to identify and capitalize on market opportunities.
• Self-motivated and driven, with the ability to work independently and as part of a team.
• Passion for strategic and thoughtful cold-outreach to generate awareness and build pipeline.
• Ability to manage multiple opportunities at once with both long- and short-sales cycles.
• Proficiency in MSOffice Programs:
• Teams
• Outlook
• PowerPoint
• Excel
• Organization and attention to detail
• Exceptional communication and interpersonal skills
• Interest in advertising services and a desire to be hands on and the ability to learn the ins and outs of advertising, new business development, and direct response marketing.
• Strong problem-solving abilities and a customer-centric mindset.
• A positive attitude, resilience, and a passion for continuous learning.
• Excellent time-management skills and the ability to prioritize tasks appropriately, and work to streamline processes.
• Strong problem-solving abilities and a customer-centric mindset.
• Excellent communication (presentation and writing) skills with senior executives
• Exceptional relationship-building skills that will go beyond just the "one-time deal."
• Aptness for strategic pricing of multi-faceted solutions and the negotiation process
• Experience selling across multiple verticals.
• Attention to detail and creativity to lead first-rate presentation/RFP creation and delivery.

Apply For This Position

Bluewater is a performance marketing and advertising agency offering solutions to a diverse portfolio of valued client partners across every category in B2B and D2C. Our full-service agency solutions are managed at our studios and headquarters in Clearwater, Florida.

Our new business team combines deep product and industry knowledge and is focused on client acquisition with the primary goal of offering Bluewater's direct marketing solutions to an ever-broadening set of businesses. Our new business team works to develop new product offerings and align these offerings with potential client partners including both product and service-based companies. The new business team is responsible for all facets of marketing, product and service packaging, sales initiatives, and new business development.

As Director Business Development, you'll drive the company's growth in specific verticals by bringing new clients into our portfolio. The Director will need to develop and monitor the new business pipeline. Travel is required, and the new hire will attend trade shows, conferences, and industry conventions. Organization is key, in addition to style, professionalism, and attention to detail. The New Business Team is dynamic, and while the primary goal is to find new clients, entertaining clients supporting retention and growth are responsibilities of the new business team.

The ideal candidate is customer centric, friendly, goal oriented, a collaborative team player and excited to work in a fast-paced environment. Presentation is important, attention to personal hygiene and style are valuable.

Responsibilities

• Support Bluewater's revenue growth by meeting - and exceeding - individual revenue target through selling BW's full range of solution and services to new clients.
• Drive Bluewater's revenue growth by achieving individual revenue targets through the sale of our full range of solutions and services to new clients.
• Spearhead the entire sales cycle: generate new business leads, maintain the new business pipeline, craft proposals and pricing strategies, and negotiate and close deals.
• Implement robust B2B sales strategies focused on lead generation for various industries, with an emphasis on innovative marketing solutions.
• Establish and maintain strong relationships with key decision-makers across diverse industries.
• Conduct thorough market analysis to stay current with industry trends, regulatory changes, and competitive activities.
• Collaborate with internal teams, including product development and marketing, to tailor service offerings that resonate with potential clients.
• Deliver compelling sales presentations and proposals, effectively demonstrating the value of Bluewater's services.
• Navigate complex sales cycles, finalizing deals that align with both client requirements and company goals.
• Consistently meet and exceed sales targets, ensuring high client satisfaction and retention.
• Actively participate in the business development team's strategy for lead creation and nurturing.
• Collaborate with team members to align with the company's short and long-term goals.
• On-site position with potential for remote work 1-2 days per week, depending on workload.
• Contribute to the business development team "win" strategy and how the company creates, and nurtures leads.
• Travel to client locations, and conferences/tradeshows to develop strong relationships and increase name recognition of Bluewater (when applicable)
• On-site position, remote work will depend based on workload, usually 1-2 days/week.

Qualifications

• Bachelor's degree in Business Administration, Finance, Insurance, or related field recommended, not required. Advanced degrees or professional insurance certifications are highly regarded.
• 1-2 Years of experience with lead-generation companies/services, and/or lead-generation sales, ideal candidates will have 5+ years though not required.
• Demonstrated success in B2B sales with a focus on lead generation and a strong track record of meeting or exceeding sales targets.
• Excellent communication, negotiation, and presentation skills.
• Strategic thinking and analytical skills, with the ability to identify and capitalize on market opportunities.
• Self-motivated and driven, with the ability to work independently and as part of a team.
• Passion for strategic and thoughtful cold-outreach to generate awareness and build pipeline.
• Ability to manage multiple opportunities at once with both long- and short-sales cycles.
• Proficiency in MSOffice Programs:
• Teams
• Outlook
• PowerPoint
• Excel
• Organization and attention to detail
• Exceptional communication and interpersonal skills
• Interest in advertising services and a desire to be hands on and the ability to learn the ins and outs of advertising, new business development, and direct response marketing.
• Strong problem-solving abilities and a customer-centric mindset.
• A positive attitude, resilience, and a passion for continuous learning.
• Excellent time-management skills and the ability to prioritize tasks appropriately, and work to streamline processes.
• Strong problem-solving abilities and a customer-centric mindset.
• Excellent communication (presentation and writing) skills with senior executives
• Exceptional relationship-building skills that will go beyond just the "one-time deal."
• Aptness for strategic pricing of multi-faceted solutions and the negotiation process
• Experience selling across multiple verticals.
• Attention to detail and creativity to lead first-rate presentation/RFP creation and delivery.

Apply For This Position

Bluewater is a performance marketing and advertising agency offering solutions to a diverse portfolio of valued client partners across every category in B2B and D2C. Our full-service agency solutions are managed at our studios and headquarters in Clearwater, Florida.

Our new business team combines deep product and industry knowledge and is focused on client acquisition with the primary goal of offering Bluewater's direct marketing solutions to an ever-broadening set of businesses. Our new business team works to develop new product offerings and align these offerings with potential client partners including both product and service-based companies. The new business team is responsible for all facets of marketing, product and service packaging, sales initiatives, and new business development.

As Director Business Development, you'll drive the company's growth in specific verticals by bringing new clients into our portfolio. The Director will need to develop and monitor the new business pipeline. Travel is required, and the new hire will attend trade shows, conferences, and industry conventions. Organization is key, in addition to style, professionalism, and attention to detail. The New Business Team is dynamic, and while the primary goal is to find new clients, entertaining clients supporting retention and growth are responsibilities of the new business team.

The ideal candidate is customer centric, friendly, goal oriented, a collaborative team player and excited to work in a fast-paced environment. Presentation is important, attention to personal hygiene and style are valuable.

Responsibilities

• Support Bluewater's revenue growth by meeting - and exceeding - individual revenue target through selling BW's full range of solution and services to new clients.
• Own the entire sales cycle by creating new business leads/opportunities, building and maintaining new business pipeline, developing proposals and pricing, and negotiating and closing deals.
• Develop and maintain a deep understanding of the media industry, including the latest trends in online and offline media channels.
• Identify and pursue sales opportunities in both digital and traditional media platforms.
• Build and maintain strong relationships with clients, understanding their needs and proposing effective media solutions that meet their marketing goals.
• Collaborate with the new business, marketing, and media team to create compelling media packages that align with the current market demand.
• Conduct market research to identify new sales opportunities and understand the competitive landscape.
• Prepare and deliver persuasive sales presentations to potential and existing clients.
• Work closely with clients to develop customized media strategies that effectively reach their target audience and maximize ROI.
• Stay abreast of emerging media technologies and platforms to offer innovative solutions to clients.
• Achieve and exceed sales targets, while ensuring high levels of customer satisfaction.
• Provide feedback to the product and marketing teams on market trends, customer needs, and sales potential to influence product development and marketing strategies.
• Contribute to the business development team "win" strategy and how the company creates, and nurtures leads.
• Travel to client locations, and conferences/tradeshows to develop strong relationships and increase name recognition of Bluewater (when applicable)
• Communicate and work with team members to ensure alignment of long- and short- term company goals.
• On-site position, remote work will depend based on workload, usually 1-2 days/week.

Qualifications

• Bachelor's Degree in Business Administration, Finance, Insurance, or related field recommended, not required. Advanced degrees or professional insurance certifications are highly regarded.
• 1-2 Years of experience in media, or media sales, ideal candidates will have 5+ years though not required.
• Deep understanding of online/offline media landscapes and has a proven track record in selling media products. Ideal candidate will be adept at identifying and capitalizing on marketing trends to drive sales and achieve targets.
• Channels including, but not limited to social media, digital, TV and radio.
• Passion for strategic and thoughtful cold outreach to generate awareness and build pipeline.
• Ability to manage multiple opportunities at once with both long- and short-sales cycles.
• Proficiency in MSOffice Programs:
• Teams
• Outlook
• PowerPoint
• Excel
• Organization and attention to detail
• Exceptional communication and interpersonal skills
• Interest in advertising services and a desire to be hands on and the ability to learn the ins and outs of advertising, new business development, and direct response marketing.
• Strong problem-solving abilities and a customer-centric mindset.
• A positive attitude, resilience, and a passion for continuous learning.
• Excellent time-management skills and the ability to prioritize tasks appropriately, and work to streamline processes.
• Strong problem-solving abilities and a customer-centric mindset.
• Excellent communication (presentation and writing) skills with senior executives
• Exceptional relationship-building skills that will go beyond just the "one-time deal."
• Aptness for strategic pricing of multi-faceted solutions and the negotiation process
• Experience selling across multiple verticals.
• Attention to detail and creativity to lead first-rate presentation/RFP creation and delivery.

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