Now that Google has ended the “cookiepocolypse,” it’s time for TikTok to take up the mantle. With the impending shutdown of TikTok on US soil, I’m dubbing this the “TikTokpocolypse.” I mean, what is digital marketing in the 2020s without some impending doom?
The Supreme Court Upheld the TikTok Ban – what does it mean for advertisers?
The Supreme Court Upheld the TikTok Ban – what does it mean for advertisers?
With the ban of TikTok being upheld by the Supreme Court, many influencers and advertisers are left scared and scrambling. How do you replace the revenue stream that once was? TikTok’s parent company has already indicated that the technology is proprietary and not for sale. Even if private investors save TikTok, it will likely take weeks, if not months, for TikTok to return to its glory.
AI in Global Marketing
AI in Global Marketing
Why AI is the Wingman Every Advertiser Dreams Of?
Let’s cut to the chase—AI in advertising isn’t just shaking things up; it’s tossing the old playbook out the window and rewriting the rules while it’s at it. And if you’re not mildly terrified, yet giddy, you’re not paying attention. But fear not, dear reader, because this isn’t some dystopian nightmare. It’s actually kind of awesome, in a “did that really just happen?” kind of way.More
5 Things You Need to Thrive and Succeed as a Woman in a Male Dominate Industry
5 Things You Need to Thrive and Succeed as a Woman in a Male Dominate Industry
Originally published on Medium
In the United States in 2022, fields such as Aircraft piloting, Agriculture, Architecture, Construction, Finance, and Information technology, are still male-dominated industries. For a woman who is working in a male-dominated environment, what exactly does it take to thrive and succeed?
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How Long is Your Customer’s Attention Span?
How Long is Your Customer’s Attention Span?
Originally published by Forbes
You may not recognize The Buggles by their name, but you might remember that back in 1979 they taught us all that “video killed the radio star” when their music video was the first ever to grace the MTV network. Since then, it’s clear that video didn’t stop just the radio star.
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Consumer Behavior Has Changed, and There is no Going Back.
Consumer Behavior Has Changed, and There is no Going Back.
Originally published by Forbes
The Covid-19 pandemic changed life as we knew it. Everything was interrupted—our daily routines, how we interacted, educated, socialized, and shopped. Some changes were hard to take while others introduced us to a new way of doing things that just made sense. As consumers, the acquisition of goods, whether essential, discretionary, or luxury, changed dramatically. The workplace? This landscape was now vastly different. But are these changes for better or worse? Are they here to stay or will they fade away? That is the question…
Effectively Leverage Data To Take Your Company To The Next Level
Effectively Leverage Data To Take Your Company To The Next Level
Originally published by Medium
Whether we like it or not, work in the current environment doesn’t typically allow for a lot of time to methodically think though problems. The example above isn’t isolated as many analytics teams can take weeks to provide data and analysis. Expectations of speed dictate that the time an employee can spend working on or researching a specific problem is usually limited. If you’re going to encourage team members to use data to make decisions and drive progress, then you’ve got to figure out ways to make data rapidly accessible. Otherwise, some of the most important questions your teams come up with will never get answered.
Can You Cancel Or Pivot Your Media As Fast As Consumers Cancel Your Celebrity?
Can You Cancel Or Pivot Your Media As Fast As Consumers Cancel Your Celebrity?
Originally published by Forbes
Cancel culture. It’s not just a buzzword; it’s the people’s empowerment tool of withdrawing support for a person or company over incendiary words or actions, often resulting in being removed from social or professional circles and loss of livelihood. This trend has become pervasive in the past three years.
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Find the Spark: Creative Services Drive Your Campaign
Find the Spark: Creative Services Drive Your Campaign
CLEARWATER, FL, February 2, 2022
Originally published by Results Magazine
How important is creative to a campaign? How do you come up with it? Any answer given to these questions is subjective, but one thing is for sure—there’s no wrong way to create, but if it fails to reach its goals, it’s game over.
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Digital Marketing: 6 Ways to Prepare For a Privacy-Focused Consumer
Digital Marketing: 6 Ways to Prepare For a Privacy-Focused Consumer
CLEARWATER, FL, January 18, 2022
Changes in the trackability of online consumers coupled with an increased desire for privacy have affected all online advertisers this year.
Facebook received the lion’s share of the attention about the impacts of this issue due to the highly publicized iOS tracking changes implemented in early 2021. However, this trend affected a lot of other platforms besides Facebook.
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A 2021 Prediction: Black Friday Sees Its Shadow
A 2021 Prediction: Black Friday Sees Its Shadow
CLEARWATER, FL, November 18, 2021
Ushering in six more weeks of shopping deals to be had.
Black Friday shopping has been in vogue since the 1970s. Who hasn’t woken up at an ungodly hour to get the best deals on Black Friday? The tradition has become a staple in American culture. Retailers advertise their best deals of the season and lure holiday shoppers with “door busters” like a $200 big-screen TV or the toy of the season at the lowest price. With Thanksgiving week comes an abundance of ads touting storewide savings and early bird specials to drive sales … but it’s not just retail foot traffic this year.
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Shopping Trends to Watch This Holiday Season
Shopping Trends to Watch This Holiday Season
CLEARWATER, FL, November 10, 2021
Originally published by yahoo!
The holiday shopping season is upon us. And if you’re going to shop instead of opt for digital, virtual or experiential gifts this year, it will pay to shop strategically.
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Black Friday vs. Cyber Monday: Which Has the Better Deals?
Black Friday vs. Cyber Monday: Which Has the Better Deals?
CLEARWATER, FL, November 5, 2021
Originally published by GOBankingRates
The question comes up every year for holiday shoppers, “Should I take advantage of Black Friday or wait a couple more days for Cyber Monday?”
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17 Unique Ways For Brands To Leverage TikTok This Holiday Season
17 Unique Ways For Brands To Leverage TikTok This Holiday Season
CLEARWATER, FL, September 9, 2021
Originally published by Forbes
Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing and advertising, and this holiday season, the latest and greatest thing is TikTok. While many brands have begun to consider ways to make the most of their presence on the video-sharing platform, it’s still such a novel marketing channel, they may not be fully aware of TikTok’s wide-ranging capabilities, much less its most popular trends.
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Traditional Advertising Secrets with Special Guest Gina Pomponi
Traditional Advertising Secrets with Special Guest Gina Pomponi
Marketing and Service with Justin Varuzzo, August 10, 2021
In this episode of Traditional Advertising Secrets, we have a special guest Gina Pomponi, COO of Bluewater Media – a full-stack marketing agency with in-house production. Gina speaks of the importance of reaching a broad-audience like those found through TV to actually help better define your target audience – and the compound power of combining traditional media and digital media to produce a synergy the maximizes the results of each.
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D2C Marketing is More Relevant Than Ever with Bluewater Media President Gina Pomponi
D2C Marketing is More Relevant Than Ever with Bluewater Media President Gina Pomponi
Marketing Mambo Podcast, June 28, 2021
Marketing is no longer linear. On this episode of Marketing Mambo, hosted by Terry McDougall, Gina shares the importance of using the right tools for the right objectives. Whether it’s through digital marketing, direct response television, or even “old school” billboards, direct to consumer marketing is changing and it’s time to get on board. Listen to Gina and Terry McDougall discuss the various pros and cons of omnichannel marketing in our multi-screen world.
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14 Effective Ways To Market ‘Unsexy’ Products And Services
14 Effective Ways To Market ‘Unsexy’ Products And Services
CLEARWATER, FL, May 25, 2021
Originally published by Forbes
While working in a “sexy” field might be fun for marketers, many businesses and industries are decidedly “unsexy.” Crafting an effective campaign strategy within a marketplace that many people perceive to be boring to begin with might demand a more creative, formal or otherwise distinct approach.
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13 Smart Ways For Marketers To Leverage TikTok
13 Smart Ways For Marketers To Leverage TikTok
CLEARWATER, FL, May 21, 2021
Originally published by Forbes
TikTok continues to surge in popularity. As of January of 2021, the platform had more than 680 million users worldwide. With so many users on the short-form video app, it’s quickly become a relevant channel for advertising. However, it can be a challenge for brands to create a short video ad without it coming across as run-of-the-mill, highly produced commercial.
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Rob Fallon of Bluewater: How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur
Rob Fallon of Bluewater: How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur
Authority Magazine, April 29, 2021
Just keep swimming. We’re not going to have amazing highs every day or even tremendous lows, most days are going to be about chopping wood and doing the work to set up the next high. For me it’s a bit like a diet or gardening- I’m not necessarily going to see results every morning, but if we do the hard work and execute the plan then opportunities are going to come along. Likewise, when we suffer a low, we have to keep pushing the plan forward because the next open door is just ahead. Read more about how to navigate the entrepreneurial journey from Rob Fallon, Bluewater’s CEO, in Authority Magazine.
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4 Ways to Win Big With Email Marketing
4 Ways to Win Big With Email Marketing
PCMag, April 29, 2021
Thanks partly to the pandemic, email is now one of your most effective marketing channels, with a straight line to revenue and deeper customer relationships. In this edition of PCMag, David Tiberia, Bluewater’s Vice President, Analytics comments on personalization and relevant content in email marketing.
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Getting in Front of Your Consumer With Gina Pomponi
Getting in Front of Your Consumer With Gina Pomponi
CLEARWATER, FL, April 22, 2021
Direct marketing engages directly with the consumer. “People are jumping onto the bandwagon because they realize brick and mortar is becoming a thing of the past, especially since COVID.” Gina believes that direct mail will be a more significant part of an overall marketing plan since that marketing sector is resurgent. On this episode, focusing on interactive marketing, Gina comments that “traditional advertisers think that they are creating something new, but this is something that we’ve always done.” Listen to Gina and Bob Poole talk shop on The Water Cooler Hangout Podcast.
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Making Your Brand Human and Relevant in the Digital Space
Making Your Brand Human and Relevant in the Digital Space
CLEARWATER, FL, March 19, 2021
Four tips for running a successful influencer marketing campaign.
Digital marketing channels are becoming more and more saturated as brands recognize the cost efficiencies, the consumer reach and adapt to the new way that all consumer segments are engaging with products. In 2020 alone, marketers spent an average of 51% of their marketing budgets in digital according to the Wall Street Journal. Basically if you don’t have a digital footprint, then you should close-up shop because your competitors will swoop in and take your customers. But knowing so much emphasis is being put into digital marketing, how can you differentiate and engage with consumers on a next generation level? Enter influencer marketing, a seamless way to present your brand to new audiences through creators’ profiles. According to Insider Intelligence, brands are set to spend up to $15 billion on influencer marketing by 2022. Why? People trust their peers, people are swayed by those they admire, people are simply social creatures. Case and point, in a recent consumer study by invesp, 72% of consumers said they trust a company more after its recommended by an influencer and 40% say they even purchased a product after seeing it be used by an influencer online. Connection, engagement and sales all though a single interaction from a like-minded person that made a product relevant.
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How to Reach the Consumer Where it Matters Most During the Pandemic
How to Reach the Consumer Where it Matters Most During the Pandemic
CLEARWATER, FL, March 16, 2021
Originally published by Digital Media Net
Credit card usage is at an all-time high in the US since the pandemic hit late last March. I’ll be honest, this seemed odd to me when I read it. You would think more people would be cancelling their credit cards. Especially since the unemployment rate continues to climb and our economy appears to be on a significant downturn. The truth remains that consumers actually are using credit cards more often and for more every day purchase likes groceries and personal care items. That’s the biggest difference from 2019. During the pandemic, more than half of adults with credit card debt added to their balances, according to a study done by CreditCards.com. Most Americans aren’t using credits to go on a big vacation (that they can’t really afford) or buy that expense handbag, instead they are using it for the bare necessities. Not only are consumers using credits cards differently, but they have also become more conscious of reducing their overall debt amount.
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Can You Hack It On Amazon?
Can You Hack It On Amazon?
CLEARWATER, FL, February 24, 2021
Do you think your brand can hack it on Amazon or do you want to leverage Amazon as a secondary source for sales? Why not when Amazon accounts for 45% of all U.S. ecommerce sales. But it’s not as easy as putting up a listing of your product. With so many brands failing at their amazon launch, you can turn to Bluewater for the expertise to push a successful launch and optimize your listing to achieve long-term marketplace viability.
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