CLEARWATER, FL, February 8, 2021
Over-the-Top (OTT) media has skyrocketed over the past year as consumers look for more entertainment content or cut the cord to save money. With all the opportunity of reaching new audiences and reinforcing messages on linear TV, Bluewater has proven results on the effectiveness of this channel as compared to a linear TV only approach.
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CLEARWATER, FL, February 4, 2021
Several studies across the industry show that 79% of online shoppers use mobile devices, and mobile purchases account for as much as 50% of all internet sales. Yet, 70% of online shoppers abandon their carts after online browsing according to Baymard Institute. And that percentage continues to rise. The biggest leak in the website marketing funnel is the abandoned cart. In fact, Kissmetrics research shows that 40% of users will abandon if a URL takes more than 3 seconds to load. These customer behaviors drive the critical need for marketers to employ responsive, nimble and intuitive websites, as well as deliver smart targeted remarketing strategies to recapture customer interest and drive conversion. Here are three of the most critical tips from our digital and website development experts to build a successful commerce website for your brand.
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CLEARWATER, FL, January 29, 2021
“2020 has been quite a decade,” goes the common refrain. The sentiment is one we can all connect to on some level; the seemingly endless year has been nothing if not out of the ordinary. Practically overnight, the way we conduct business, celebrate events, and visit friends has drastically changed. There’s an appetite for the ordinary, for the familiar. We miss it, sometimes fearing it may never return. We crave normality every time we adjust our hot facemasks or air-hug a friend. Advertising, too, is caught in a strange no-man’s land right now when it comes to how to depict our new normal (or indeed whether we should at all!). As a creative director at an Adweek Top100 agency, navigating the details of how and whether or not to embrace the full reality of 2020 in a tasteful and responsible way has become a familiar struggle, one in which it’s easy to lose sight of the primary goal: how can we make people connect emotionally with what we’re selling? In times as fraught as these, perhaps we should be thinking about ways in which we can reach into consumers’ hearts and their warm memories of a more normal time, and bring our products and services along in a way that feels respectful and positive.
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CLEARWATER, FL, January 28, 2021
At Bluewater we are all about relationships. We take pride not only in our work, but knowing that our clients succeed. Although we’ve had to make adjustments over the past year, we’re thriving with an incredible team and great clients. Hear about the Bluewater story from Gina Pomponi, President and COO, on The Loudspeaker.
CLEARWATER, FL, January 15, 2021
Over-the-Top (OTT) media, aka streaming media such as Hulu or You Tube, has simply exploded. Coming into 2020, OTT had 44M US household subscribers. No small potatoes. Then the pandemic hit and screen time drastically increased. According to Comscore research, OTT viewership held steady for several years then viewership jumped by 30% from March 2020 to April 2020 and numbers have continued to hold strong since. So why are consumers quickly turning to OTT?
CLEARWATER, FL, October 16, 2020
While millions of people eagerly await the delivery of items they bought during this week’s Amazon Prime Day, quite a few will come to regret their purchases, experts say.
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CLEARWATER, FL, January 15, 2021
There is one pressing question every client asks: what’s going to happen with rates and inventory?” It’s an honest ask, and in a normal year, I can confidently answer this question relying on my years of experience and historical seasonality. However, 2020 has been anything but normal. In the past 30 years, we have endured some horrible times including 9/11 and the Great Recession, but nothing that has impacted the media world quite as uniquely as COVID.
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CLEARWATER, FL, December 14, 2020
As we all look to turn the page on a historic — to put it mildly — 2020, I’m asked to make predictions on what the 2021 market will look like. Before we really look into the future, let’s take a minute to evaluate what we’ve learned from this year.
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CLEARWATER, FL, November 30, 2020
2020 will go down in history for many reasons…most of them we’ll all try to forget. For brands and marketers, there are a few consumer changes that you’re going to want to remember. The most significant is the rapid and forced transformation of consumer experiences. According Safesforce, 63% of consumers say that the way they obtain goods and services has been altered as a result of the pandemic and 57% also say how they engage with companies has transformed during 2020. How should this shape your plans for 2021? Let’s dig into some of these changes.
CLEARWATER, FLA. SEPTEMBER 3, 2020
Direct Response advertising is a highly effective, proven tactic to cost effectively reach consumers directly, drive immediate engagement and transactions. Direct Response drives immediate direct revenue/leads and effectively builds brand awareness. Direct Response advertising can be an immediate profit center offsetting M&A costs.
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CLEARWATER, FLA. AUGUST 17, 2020
sodastream® quietly entered the US market as a substitute to sugary sodas with an innovative at home kitchen appliance and engaged Bluewater’s converged services to make a splash in the market and help boost sales while driving consumer acceptance to disrupt the beverage category—monopolized by leading The Coca-Cola Company and PepsiCo beverage conglomerates.
CLEARWATER, FLA. AUGUST 04, 2020
Life as we know it has changed forever. Selling product has also changed forever. Since early March, when COVID reared its ugly head and lockdowns, shelter-in-place and social-distancing became our new normal, buyers’ habits have evolved in a way that nobody could have predicted. Online buying is now the preferred method of transacting which, in turn, has fast-tracked the retail apocalypse. Consumers are avoiding ‘social’ products and services like the plague (no pun intended) – party, travel, hospitality, events, luxury goods. Marketers have their work cut out for them and they’ve had to pivot their strategy to keep up with the rapidly changing trends. Here at Bluewater we understand these dilemmas and have developed and implemented some proven strategies for our clients to continue growth during these crazy times.
CLEARWATER, FLA. JULY 24, 2020
Let’s face it, the economy is very dynamic to say the least right now. Clinching down on your advertising budget is common knee jerk reaction, but not the best move to keeping your business driving forward and revenue UP! The smart marketer is looking for innovative strategies to get more with less. It’s time to get proactive.
MoreCLEARWATER, FLA. JULY 10, 2020
CLEARWATER, FLA. JUNE 24, 2020
In Times Like This, Smart Brands are Shifting Marketing Dollars to Performance Based Agencies.
MoreThe talent is gone, the sets dismantled and the footage captured; now what? How does the raw footage and images captured in studio become transformed into the content that you see on TV? Mark Henning, Director of Post Production sits down to explain just that.
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In the 1980s, during the nascent days of cable television, when I first starting in the advertising business, audiences were tiny, unrated and easy to dismiss by the dominant, big-three broadcast networks. In time, combined cable ratings surpassed those three networks, and in recent years viewership for Netflix has also eclipsed audiences for those same once-dominant broadcasters. Today, the marketplace is at a similar nexus, as media usage habits shift, and bloggers and social media influencers begin to attract audiences in sizes that range from those requiring micro-measurement, to aggregated audiences that offer numbers rivaling TV’s reach.
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At the heart of direct response marketing are two things, the product and the production shoot. Content really is king; no matter how good or revolutionary a product may be, the creative, putting together the content, shooting the TV spot and stills (more on this in the future) is what gives it life. Brandon Anthony, one of our senior producers and directors sat down to give a behind the scenes look at what production is really like.
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Animation was a revolutionary change in film and TV that signaled the advent of technological triumphs that previous generations couldn’t have even imagined. Animation brought us Mickey Mouse, Star Wars, Jurassic Park and others on the film side. In the world of television it enabled advertisers and show producers to create engaging and entertaining programs that connected with consumers like never before. Our Creative Director, Ricky Turner shares some insights about animation and his experience.
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Nolan Heasley is our Director of Photography here at Bluewater Media. He took time out of his busy schedule to talk a little bit about photography.
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In the recent weeks, I’ve noticed recurring discussions on the web about brand identity and its effect on a company’s success. Obviously, we can all agree that brand identity is imperative to a thriving business, but why does it seem that so many fall short on its definition, only limiting themselves to logo design.
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If you’ve watched any television or logged onto a social network in the last few days, you have undoubtedly seen the devastation our fellow Americans are experiencing in Texas due to the unprecedented rain and historic flooding from Hurricane Harvey. You might be asking yourself, how can I help?
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Bluewater Media at its finest… GoPro perspective, Rock Stars, Shotguns, Catapults, Machine Guns, Phantom High Speed and explosions…. does it get any better? After 2 years of secrecy we can finally tell you what we’ve been working on. Introducing Kid Rock’s American Badass Grill! Cheers to another epic production by the Badass Bluewater staff.
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