CLEARWATER, FLA. JULY 10, 2020
- GREW PROFITS for a beverage brand 78% doubling their stock value and resulting in their acquisition by a Fortune 100 company within 9 months of Launch. More
Performance Based Direct Agencies is Where the Smart Money is Flowing
Performance Based Direct Agencies is Where the Smart Money is Flowing
CLEARWATER, FLA. JUNE 24, 2020
In Times Like This, Smart Brands are Shifting Marketing Dollars to Performance Based Agencies.
MoreAfter the Cameras Stop Rolling. Post Production: An Interview with Mark Henning
After the Cameras Stop Rolling. Post Production: An Interview with Mark Henning
The talent is gone, the sets dismantled and the footage captured; now what? How does the raw footage and images captured in studio become transformed into the content that you see on TV? Mark Henning, Director of Post Production sits down to explain just that.
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Kitchen Influencial – How Bluewater Media is helping cook up audiences and profits for food bloggers
Kitchen Influencial – How Bluewater Media is helping cook up audiences and profits for food bloggers
In the 1980s, during the nascent days of cable television, when I first starting in the advertising business, audiences were tiny, unrated and easy to dismiss by the dominant, big-three broadcast networks. In time, combined cable ratings surpassed those three networks, and in recent years viewership for Netflix has also eclipsed audiences for those same once-dominant broadcasters. Today, the marketplace is at a similar nexus, as media usage habits shift, and bloggers and social media influencers begin to attract audiences in sizes that range from those requiring micro-measurement, to aggregated audiences that offer numbers rivaling TV’s reach.
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Inside the World of Production: An Interview with Brandon Anthony
Inside the World of Production: An Interview with Brandon Anthony
At the heart of direct response marketing are two things, the product and the production shoot. Content really is king; no matter how good or revolutionary a product may be, the creative, putting together the content, shooting the TV spot and stills (more on this in the future) is what gives it life. Brandon Anthony, one of our senior producers and directors sat down to give a behind the scenes look at what production is really like.
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Animation: An Interview with Creative Director Ricky Turner
Animation: An Interview with Creative Director Ricky Turner
Animation was a revolutionary change in film and TV that signaled the advent of technological triumphs that previous generations couldn’t have even imagined. Animation brought us Mickey Mouse, Star Wars, Jurassic Park and others on the film side. In the world of television it enabled advertisers and show producers to create engaging and entertaining programs that connected with consumers like never before. Our Creative Director, Ricky Turner shares some insights about animation and his experience.
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Photography: An interview with Nolan Heasley
Photography: An interview with Nolan Heasley
Nolan Heasley is our Director of Photography here at Bluewater Media. He took time out of his busy schedule to talk a little bit about photography.
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Creative Design and Brand Identity: An Interview with Brad Nault
Creative Design and Brand Identity: An Interview with Brad Nault
In the recent weeks, I’ve noticed recurring discussions on the web about brand identity and its effect on a company’s success. Obviously, we can all agree that brand identity is imperative to a thriving business, but why does it seem that so many fall short on its definition, only limiting themselves to logo design.
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Hurricane Harvey Disaster Relief Drive
Hurricane Harvey Disaster Relief Drive
Drop-Off Hurricane Harvey Disaster Relief and Recovery Items at Bluewater Media/Studios’ Warehouse
If you’ve watched any television or logged onto a social network in the last few days, you have undoubtedly seen the devastation our fellow Americans are experiencing in Texas due to the unprecedented rain and historic flooding from Hurricane Harvey. You might be asking yourself, how can I help?
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America loves Bluewater Media, Kid Rock and the American Badass Grill. (Not necessarily in that order)
America loves Bluewater Media, Kid Rock and the American Badass Grill. (Not necessarily in that order)
100% American made, of course.
Bluewater Media at its finest… GoPro perspective, Rock Stars, Shotguns, Catapults, Machine Guns, Phantom High Speed and explosions…. does it get any better? After 2 years of secrecy we can finally tell you what we’ve been working on. Introducing Kid Rock’s American Badass Grill! Cheers to another epic production by the Badass Bluewater staff.
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