Can You Cancel Or Pivot Your Media As Fast As Consumers Cancel Your Celebrity?

Originally published by Forbes

Cancel culture. It’s not just a buzzword; it’s the people’s empowerment tool of withdrawing support for a person or company over incendiary words or actions, often resulting in being removed from social or professional circles and loss of livelihood. This trend has become pervasive in the past three years.

Leading Direct Marketing and Advertising Agency Lands Hotly Contested Account

CLEARWATER, FL, April 8, 2022

Originally published by Cision PRWeb

Bluewater rides waves of success after winning NordVPN’s U.S. Media account, focusing on media strategy, planning, and buying for NordVPN. The transition will begin immediately and work in collaboration with NordVPN’s collective agency roster.

Bluewater CEO Rob Fallon and THOR Associates CEO Fern Lee Team Up to Talk Creative at PDMI East

Learn what makes the creative click in direct response and beyond

CLEARWATER, FL, March 3, 2022

Bluewater is excited to announce that Rob Fallon, CEO, has been invited to speak at a panel discussion at PDMI East, to be held March 13-15, 2022, at Eden Roc Miami Beach. He will be joined by fellow marketer and industry leader, Fern Lee, CEO of THOR Associates. The two industry veterans have combined their experience and expertise numerous times over the years to bring attention and sales to a wide range of clients including Balsam Hill, Treetopia, and Mutual of Omaha just to name a few.

Digital Marketing: 6 Ways to Prepare For a Privacy-Focused Consumer

CLEARWATER, FL, January 18, 2022
Changes in the trackability of online consumers coupled with an increased desire for privacy have affected all online advertisers this year.

Facebook received the lion’s share of the attention about the impacts of this issue due to the highly publicized iOS tracking changes implemented in early 2021. However, this trend affected a lot of other platforms besides Facebook.

A 2021 Prediction: Black Friday Sees Its Shadow

CLEARWATER, FL, November 18, 2021

Ushering in six more weeks of shopping deals to be had.

Black Friday shopping has been in vogue since the 1970s. Who hasn’t woken up at an ungodly hour to get the best deals on Black Friday? The tradition has become a staple in American culture. Retailers advertise their best deals of the season and lure holiday shoppers with “door busters” like a $200 big-screen TV or the toy of the season at the lowest price. With Thanksgiving week comes an abundance of ads touting storewide savings and early bird specials to drive sales … but it’s not just retail foot traffic this year.

Bluewater CEO Selected to the Forbes Agency Council

Rob Fallon’s Expertise on TikTok Marketing Already Cited

CLEARWATER, FL, October 5, 2021

Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, announced today that its CEO, Rob Fallon, has been accepted as a member of the Forbes Agency Council, the invitation-only, fee-based Community For Senior-Level Agency Executives.

Bluewater Media Launches Advanced Visualization Platform

insightIQ is a New Platform that Gives Brands a Better Understanding of their Advertising Performance

CLEARWATER, FL, October 1, 2021

Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, has launched insightIQ, the ultimate visualization platform that helps brands develop a crystal clear picture of media performance data and business growth.

Bluewater Media Announces Studio Expansion Expanding Its World Class Creative Capabilities

Eight New Built-in Sets Give the Leader in DTC Advertising More Space to Get Ads to Market

CLEARWATER, FL, September 28, 2021

Bluewater Media, a Clearwater-based DTC Advertising Agency, announces today the expansion of its already impressive studio capabilities. Bluewater recently completed the expansion pushing the square footage from 33,000 square feet to 36,000 square feet, allowing for even more world class creative capabilities. The addition gives producers a bigger toolbox to serve its clients’ production needs.

Bluewater Media Bolsters Digital Team with Hire of Executive Kristy Andreadakis

Director of Digital Marketing hired to drive digital direct to consumer sales, increase market-share, and grow audience engagement for Bluewater clients

CLEARWATER, FL, September 24, 2021

Bluewater, a force in the direct-to-consumer advertising arena, strengthens their digital media team by adding seasoned veteran Kristy Andreadakis to lead the charge. As Director of Digital Marketing, Kristy has over 10 years of experience leading social media marketing strategies for highly regulated industries. Her experience encompasses both B2B and B2C strategy, content marketing, web analytics and direct response marketing.

17 Unique Ways For Brands To Leverage TikTok This Holiday Season

CLEARWATER, FL, September 9, 2021

Originally published by Forbes

Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing and advertising, and this holiday season, the latest and greatest thing is TikTok. While many brands have begun to consider ways to make the most of their presence on the video-sharing platform, it’s still such a novel marketing channel, they may not be fully aware of TikTok’s wide-ranging capabilities, much less its most popular trends.

Bluewater Welcomes Veteran Producer Strengthening Production Team

Gia Ferrulo Joins Direct Marketing Agency as Production Talent Growth Continues

CLEARWATER, FL, August 27, 2021

Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, announces the hiring of Producer Gia Ferrulo.

Traditional Advertising Secrets with Special Guest Gina Pomponi

Marketing and Service with Justin Varuzzo, August 10, 2021

In this episode of Traditional Advertising Secrets, we have a special guest Gina Pomponi, COO of Bluewater Media – a full-stack marketing agency with in-house production. Gina speaks of the importance of reaching a broad-audience like those found through TV to actually help better define your target audience – and the compound power of combining traditional media and digital media to produce a synergy the maximizes the results of each.

D2C Marketing is More Relevant Than Ever with Bluewater Media President Gina Pomponi

Marketing Mambo Podcast, June 28, 2021

Marketing is no longer linear. On this episode of Marketing Mambo, hosted by Terry McDougall, Gina shares the importance of using the right tools for the right objectives. Whether it’s through digital marketing, direct response television, or even “old school” billboards, direct to consumer marketing is changing and it’s time to get on board. Listen to Gina and Terry McDougall discuss the various pros and cons of omnichannel marketing in our multi-screen world.

14 Effective Ways To Market ‘Unsexy’ Products And Services

CLEARWATER, FL, May 25, 2021

Originally published by Forbes

While working in a “sexy” field might be fun for marketers, many businesses and industries are decidedly “unsexy.” Crafting an effective campaign strategy within a marketplace that many people perceive to be boring to begin with might demand a more creative, formal or otherwise distinct approach.

13 Smart Ways For Marketers To Leverage TikTok

CLEARWATER, FL, May 21, 2021

Originally published by Forbes

TikTok continues to surge in popularity. As of January of 2021, the platform had more than 680 million users worldwide. With so many users on the short-form video app, it’s quickly become a relevant channel for advertising. However, it can be a challenge for brands to create a short video ad without it coming across as run-of-the-mill, highly produced commercial.

DTC Marketing Firm Bluewater Achieves Success in Distributing bamix® Blenders

Tampa Bay Digital Marketing Helps bamix to Top Ratings in U.S. Hand Blender Category

TAMPA BAY, FL, May 21, 2021

Bluewater, a DTC marketing and advertising agency and the distribution partner of bamix® of Switzerland, announced today that the 100% Swiss, hand-crafted hand blenders company has received top ratings in its product category from the Chicago Tribune and other industry analysts.

Underdog Brands Turn to Bluewater for its Unique DTC Approach that is Guaranteed to Drive Exponential ROI

Tampa Bay Digital Marketing and Ad Agency Integrated Marketing Agency Has Turned Around Fortunes of Once-Struggling Companies

TAMPA BAY, FL, May 14, 2021

Bluewater, a DTC marketing and advertising agency, has outpaced the competition in becoming the “underdog whisperer” for small business, start-ups and struggling brands.

Rob Fallon of Bluewater: How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur

Authority Magazine, April 29, 2021

Just keep swimming. We’re not going to have amazing highs every day or even tremendous lows, most days are going to be about chopping wood and doing the work to set up the next high. For me it’s a bit like a diet or gardening- I’m not necessarily going to see results every morning, but if we do the hard work and execute the plan then opportunities are going to come along. Likewise, when we suffer a low, we have to keep pushing the plan forward because the next open door is just ahead. Read more about how to navigate the entrepreneurial journey from Rob Fallon, Bluewater’s CEO, in Authority Magazine.

4 Ways to Win Big With Email Marketing

PCMag, April 29, 2021

Thanks partly to the pandemic, email is now one of your most effective marketing channels, with a straight line to revenue and deeper customer relationships. In this edition of PCMag, David Tiberia, Bluewater’s Vice President, Analytics comments on personalization and relevant content in email marketing.

Getting in Front of Your Consumer With Gina Pomponi

CLEARWATER, FL, April 22, 2021

Direct marketing engages directly with the consumer. “People are jumping onto the bandwagon because they realize brick and mortar is becoming a thing of the past, especially since COVID.” Gina believes that direct mail will be a more significant part of an overall marketing plan since that marketing sector is resurgent. On this episode, focusing on interactive marketing, Gina comments that “traditional advertisers think that they are creating something new, but this is something that we’ve always done.” Listen to Gina and Bob Poole talk shop on The Water Cooler Hangout Podcast.

Bluewater Ranks No. 188 on Inc. Magazine’s List of 5000 of Florida’s Fastest-Growing Private Companies

TAMPA BAY, FL, March 23, 2021

Bluewater has done it again! In addition to the ongoing recognition the past few years from Adweek magazine’s Fastest Growing Companies and the national Inc. magazine 5000 Fastest Growing Companies, as of March 16th, Bluewater is ranked no. 188 on the second annual Inc. 5000 Regionals. This list recognizes the most prestigious, fastest-growing Florida-based private companies. Born from the longstanding national Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Florida economy’s most dynamic segment—its independent small businesses.