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As Season 1 Returns to Screens, “LOST IN” Seeks Iconic Destinations for Season 2

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Explore, Eat, & Experience the Extraordinary — Discover Where Your Journey Begins

Prepare for an adventure-filled journey as LOST IN with DJ BBQ returns this fall, bigger and better than ever! Hosted by the dynamic Christian Stevenson—aka DJ BBQ, renowned chef, and extreme sports enthusiast—this travel series is currently available for purchase on Amazon Prime alongside local U.S. television stations and hit its first wave of streaming platforms. With a unique focus on uncovering America’s hidden gems, this show is set to take audiences on an unforgettable ride through the best-kept secrets of U.S. destinations. Don’t miss your chance to join the adventure—keep reading to discover where you can stream LOST IN!
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Bluewater Strengthens Creative Powerhouse with Acquisition of Philadelphia-Based ShadowBox Pictures, LLC

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The Addition of Top Creative Talent Advances Bluewater’s Vision of Empowering Content and Campaign Creation through Operational Efficiencies

Clearwater, Fl – Bluewater, the fully converged, direct marketing, creative, production and media advertising agency, proudly announces it is further expanding its creative force with the acquisition of Shadow Box Pictures, a Philadelphia-based creative and production heavyweight known for its compelling campaigns, high end production values, and long-standing client successes. This strategic acquisition aligns with Bluewater’s mission to bring together the very best creative and marketing talent, enhancing its position as a leader in fully integrated direct to consumer advertising solutions.
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AI in Global Marketing

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Why AI is the Wingman Every Advertiser Dreams Of?

Let’s cut to the chase—AI in advertising isn’t just shaking things up; it’s tossing the old playbook out the window and rewriting the rules while it’s at it. And if you’re not mildly terrified, yet giddy, you’re not paying attention. But fear not, dear reader, because this isn’t some dystopian nightmare. It’s actually kind of awesome, in a “did that really just happen?” kind of way.More

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Bluewater Expands West Coast Presence with New Los Angeles Office

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LOS ANGELES, CA, July 31st, 2024

Bluewater, the Florida-based direct-to-consumer and growth agency, is making waves on the West Coast with the opening of its new office in Los Angeles. This California-style expansion not only boosts Bluewater’s footprint but also our direct marketing expertise with the addition of industry superstars. Bernadette Abasta, Michael Pierce, Julie DelCarmen, and Patrick Raymond joined the expansion and are ready to ride the wave of the agency’s noteworthy success.“These key hires mark a significant milestone in Bluewater’s growth journey,” mentioned Dave Andreadakis, Bluewater’s CGO. “With offices on both coasts, we can better serve our clients nationwide from sunrise to sunset, offering unparalleled coverage, expertise and innovation.”
Patrick Raymond, Vice President of Creative Strategy & Execution, brings a wealth of experience and a visionary approach to Bluewater; set to invigorate the company’s creative strategy. As an award-winning Executive Creative Director, TV & Film Director, Executive Producer, and Writer for over 25 years, Raymond’s campaigns for LUMINESS COSMETICS® and CONTURE® Skin Care brands 2017-2023, earning over two billion dollars in revenue. His impressive portfolio includes collaborations for Disney’s remake of “The Lion King” and campaigns for Johnson & Johnson®, Wolfgang Puck, AB Rocket, Balsam Hill, and Innovation Refunds.
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ERA Global Partners with Bluewater to Transform Autumn Conference into Global Launch Summit Driving Global Impact, Attendance and Thought Leadership

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CLEARWATER, FL, July 31st, 2024

ERA Global, the leading trade association for multi-channel and direct-to-consumer industries, announces its strategic partnership with Bluewater, an award-winning growth agency. This collaboration rebrands the ERA Global Autumn Conference to the Global Launch Summit, emphasizing diversification, membership generation, and global insights.
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5 Things You Need to Thrive and Succeed as a Woman in a Male Dominate Industry

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Originally published on Medium

In the United States in 2022, fields such as Aircraft piloting, Agriculture, Architecture, Construction, Finance, and Information technology, are still male-dominated industries. For a woman who is working in a male-dominated environment, what exactly does it take to thrive and succeed?
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Consumer Behavior Has Changed, and There is no Going Back.

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Originally published by Forbes

The Covid-19 pandemic changed life as we knew it. Everything was interrupted—our daily routines, how we interacted, educated, socialized, and shopped. Some changes were hard to take while others introduced us to a new way of doing things that just made sense. As consumers, the acquisition of goods, whether essential, discretionary, or luxury, changed dramatically. The workplace? This landscape was now vastly different. But are these changes for better or worse? Are they here to stay or will they fade away? That is the question…

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Effectively Leverage Data To Take Your Company To The Next Level

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Originally published by Medium

Whether we like it or not, work in the current environment doesn’t typically allow for a lot of time to methodically think though problems. The example above isn’t isolated as many analytics teams can take weeks to provide data and analysis. Expectations of speed dictate that the time an employee can spend working on or researching a specific problem is usually limited. If you’re going to encourage team members to use data to make decisions and drive progress, then you’ve got to figure out ways to make data rapidly accessible. Otherwise, some of the most important questions your teams come up with will never get answered.

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Can You Cancel Or Pivot Your Media As Fast As Consumers Cancel Your Celebrity?

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Originally published by Forbes

Cancel culture. It’s not just a buzzword; it’s the people’s empowerment tool of withdrawing support for a person or company over incendiary words or actions, often resulting in being removed from social or professional circles and loss of livelihood. This trend has become pervasive in the past three years.
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Leading Direct Marketing and Advertising Agency Lands Hotly Contested Account

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CLEARWATER, FL, April 8, 2022

Originally published by Cision PRWeb

Bluewater rides waves of success after winning NordVPN’s U.S. Media account, focusing on media strategy, planning, and buying for NordVPN. The transition will begin immediately and work in collaboration with NordVPN’s collective agency roster.
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Bluewater CEO Rob Fallon and THOR Associates CEO Fern Lee Team Up to Talk Creative at PDMI East

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Learn what makes the creative click in direct response and beyond

CLEARWATER, FL, March 3, 2022

Bluewater is excited to announce that Rob Fallon, CEO, has been invited to speak at a panel discussion at PDMI East, to be held March 13-15, 2022, at Eden Roc Miami Beach. He will be joined by fellow marketer and industry leader, Fern Lee, CEO of THOR Associates. The two industry veterans have combined their experience and expertise numerous times over the years to bring attention and sales to a wide range of clients including Balsam Hill, Treetopia, and Mutual of Omaha just to name a few.
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Digital Marketing: 6 Ways to Prepare For a Privacy-Focused Consumer

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CLEARWATER, FL, January 18, 2022
Changes in the trackability of online consumers coupled with an increased desire for privacy have affected all online advertisers this year.

Facebook received the lion’s share of the attention about the impacts of this issue due to the highly publicized iOS tracking changes implemented in early 2021. However, this trend affected a lot of other platforms besides Facebook.
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A 2021 Prediction: Black Friday Sees Its Shadow

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CLEARWATER, FL, November 18, 2021

Ushering in six more weeks of shopping deals to be had.

Black Friday shopping has been in vogue since the 1970s. Who hasn’t woken up at an ungodly hour to get the best deals on Black Friday? The tradition has become a staple in American culture. Retailers advertise their best deals of the season and lure holiday shoppers with “door busters” like a $200 big-screen TV or the toy of the season at the lowest price. With Thanksgiving week comes an abundance of ads touting storewide savings and early bird specials to drive sales … but it’s not just retail foot traffic this year.
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Bluewater CEO Selected to the Forbes Agency Council

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Rob Fallon’s Expertise on TikTok Marketing Already Cited

CLEARWATER, FL, October 5, 2021

Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, announced today that its CEO, Rob Fallon, has been accepted as a member of the Forbes Agency Council, the invitation-only, fee-based Community For Senior-Level Agency Executives.
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Bluewater Media Launches Advanced Visualization Platform

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insightIQ is a New Platform that Gives Brands a Better Understanding of their Advertising Performance

CLEARWATER, FL, October 1, 2021

Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, has launched insightIQ, the ultimate visualization platform that helps brands develop a crystal clear picture of media performance data and business growth.
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Bluewater Media Announces Studio Expansion Expanding Its World Class Creative Capabilities

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Eight New Built-in Sets Give the Leader in DTC Advertising More Space to Get Ads to Market

CLEARWATER, FL, September 28, 2021

Bluewater Media, a Clearwater-based DTC Advertising Agency, announces today the expansion of its already impressive studio capabilities. Bluewater recently completed the expansion pushing the square footage from 33,000 square feet to 36,000 square feet, allowing for even more world class creative capabilities. The addition gives producers a bigger toolbox to serve its clients’ production needs.
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Bluewater Media Bolsters Digital Team with Hire of Executive Kristy Andreadakis

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Director of Digital Marketing hired to drive digital direct to consumer sales, increase market-share, and grow audience engagement for Bluewater clients

CLEARWATER, FL, September 24, 2021

Bluewater, a force in the direct-to-consumer advertising arena, strengthens their digital media team by adding seasoned veteran Kristy Andreadakis to lead the charge. As Director of Digital Marketing, Kristy has over 10 years of experience leading social media marketing strategies for highly regulated industries. Her experience encompasses both B2B and B2C strategy, content marketing, web analytics and direct response marketing.
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17 Unique Ways For Brands To Leverage TikTok This Holiday Season

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CLEARWATER, FL, September 9, 2021

Originally published by Forbes

Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing and advertising, and this holiday season, the latest and greatest thing is TikTok. While many brands have begun to consider ways to make the most of their presence on the video-sharing platform, it’s still such a novel marketing channel, they may not be fully aware of TikTok’s wide-ranging capabilities, much less its most popular trends.
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Bluewater Welcomes Veteran Producer Strengthening Production Team

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Gia Ferrulo Joins Direct Marketing Agency as Production Talent Growth Continues

CLEARWATER, FL, August 27, 2021

Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, announces the hiring of Producer Gia Ferrulo.
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