CLEARWATER, FL, February 20, 2025
Originally published by USA Today
More and more, small to medium-sized businesses are opting for agencies that operate more as a growth partner than the traditional one-and-done campaign model.
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Bluewater Launches Strategic Division to Transform Modern Marketing Challenges into Growth Opportunities
Bluewater Launches Strategic Division to Transform Modern Marketing Challenges into Growth Opportunities
ST. PETERSBURG, FL (February 4, 2025) — Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and challenges. This expansion reinforces Bluewater’s dedication to cutting through the noise with comprehensive marketing solutions.
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The Supreme Court Upheld the TikTok Ban – what does it mean for advertisers?
The Supreme Court Upheld the TikTok Ban – what does it mean for advertisers?
With the ban of TikTok being upheld by the Supreme Court, many influencers and advertisers are left scared and scrambling. How do you replace the revenue stream that once was? TikTok’s parent company has already indicated that the technology is proprietary and not for sale. Even if private investors save TikTok, it will likely take weeks, if not months, for TikTok to return to its glory.
The “TikTokpocolypse” and What it Really Means for Digital Advertisers
The “TikTokpocolypse” and What it Really Means for Digital Advertisers
Now that Google has ended the “cookiepocolypse,” it’s time for TikTok to take up the mantle. With the impending shutdown of TikTok on US soil, I’m dubbing this the “TikTokpocolypse.” I mean, what is digital marketing in the 2020s without some impending doom?
As Season 1 Returns to Screens, “LOST IN” Seeks Iconic Destinations for Season 2
As Season 1 Returns to Screens, “LOST IN” Seeks Iconic Destinations for Season 2
Explore, Eat, & Experience the Extraordinary — Discover Where Your Journey Begins
Prepare for an adventure-filled journey as LOST IN with DJ BBQ returns this fall, bigger and better than ever! Hosted by the dynamic Christian Stevenson—aka DJ BBQ, renowned chef, and extreme sports enthusiast—this travel series is currently available for purchase on Amazon Prime alongside local U.S. television stations and hit its first wave of streaming platforms. With a unique focus on uncovering America’s hidden gems, this show is set to take audiences on an unforgettable ride through the best-kept secrets of U.S. destinations. Don’t miss your chance to join the adventure—keep reading to discover where you can stream LOST IN!
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Bluewater Strengthens Creative Powerhouse with Acquisition of Philadelphia-Based ShadowBox Pictures, LLC
Bluewater Strengthens Creative Powerhouse with Acquisition of Philadelphia-Based ShadowBox Pictures, LLC
The Addition of Top Creative Talent Advances Bluewater’s Vision of Empowering Content and Campaign Creation through Operational Efficiencies
Clearwater, Fl – Bluewater, the fully converged, direct marketing, creative, production and media advertising agency, proudly announces it is further expanding its creative force with the acquisition of Shadow Box Pictures, a Philadelphia-based creative and production heavyweight known for its compelling campaigns, high end production values, and long-standing client successes. This strategic acquisition aligns with Bluewater’s mission to bring together the very best creative and marketing talent, enhancing its position as a leader in fully integrated direct to consumer advertising solutions.
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AI in Global Marketing
AI in Global Marketing
Why AI is the Wingman Every Advertiser Dreams Of?
Let’s cut to the chase—AI in advertising isn’t just shaking things up; it’s tossing the old playbook out the window and rewriting the rules while it’s at it. And if you’re not mildly terrified, yet giddy, you’re not paying attention. But fear not, dear reader, because this isn’t some dystopian nightmare. It’s actually kind of awesome, in a “did that really just happen?” kind of way.More
Bluewater Expands West Coast Presence with New Los Angeles Office
Bluewater Expands West Coast Presence with New Los Angeles Office
LOS ANGELES, CA, July 31st, 2024
Bluewater, the Florida-based direct-to-consumer and growth agency, is making waves on the West Coast with the opening of its new office in Los Angeles. This California-style expansion not only boosts Bluewater’s footprint but also our direct marketing expertise with the addition of industry superstars. Bernadette Abasta, Michael Pierce, Julie DelCarmen, and Patrick Raymond joined the expansion and are ready to ride the wave of the agency’s noteworthy success.“These key hires mark a significant milestone in Bluewater’s growth journey,” mentioned Dave Andreadakis, Bluewater’s CGO. “With offices on both coasts, we can better serve our clients nationwide from sunrise to sunset, offering unparalleled coverage, expertise and innovation.”
Patrick Raymond, Vice President of Creative Strategy & Execution, brings a wealth of experience and a visionary approach to Bluewater; set to invigorate the company’s creative strategy. As an award-winning Executive Creative Director, TV & Film Director, Executive Producer, and Writer for over 25 years, Raymond’s campaigns for LUMINESS COSMETICS® and CONTURE® Skin Care brands 2017-2023, earning over two billion dollars in revenue. His impressive portfolio includes collaborations for Disney’s remake of “The Lion King” and campaigns for Johnson & Johnson®, Wolfgang Puck, AB Rocket, Balsam Hill, and Innovation Refunds.
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ERA Global Partners with Bluewater to Transform Autumn Conference into Global Launch Summit Driving Global Impact, Attendance and Thought Leadership
ERA Global Partners with Bluewater to Transform Autumn Conference into Global Launch Summit Driving Global Impact, Attendance and Thought Leadership
CLEARWATER, FL, July 31st, 2024
ERA Global, the leading trade association for multi-channel and direct-to-consumer industries, announces its strategic partnership with Bluewater, an award-winning growth agency. This collaboration rebrands the ERA Global Autumn Conference to the Global Launch Summit, emphasizing diversification, membership generation, and global insights.
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Bluewater Founder and COB Andy Latimer Among United Inventors Association’s Inspire Top 100 of 2022
Bluewater Founder and COB Andy Latimer Among United Inventors Association’s Inspire Top 100 of 2022
CLEARWATER, FL, January 18, 2023
United Inventors Association (UIA) announced the winners of their 2022 Inspire Top 100 list, and among this year’s recipients is Bluewater Founder and Chairman of the Board, Andy Latimer.
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5 Things You Need to Thrive and Succeed as a Woman in a Male Dominate Industry
5 Things You Need to Thrive and Succeed as a Woman in a Male Dominate Industry
Originally published on Medium
In the United States in 2022, fields such as Aircraft piloting, Agriculture, Architecture, Construction, Finance, and Information technology, are still male-dominated industries. For a woman who is working in a male-dominated environment, what exactly does it take to thrive and succeed?
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How Long is Your Customer’s Attention Span?
How Long is Your Customer’s Attention Span?
Originally published by Forbes
You may not recognize The Buggles by their name, but you might remember that back in 1979 they taught us all that “video killed the radio star” when their music video was the first ever to grace the MTV network. Since then, it’s clear that video didn’t stop just the radio star.
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Consumer Behavior Has Changed, and There is no Going Back.
Consumer Behavior Has Changed, and There is no Going Back.
Originally published by Forbes
The Covid-19 pandemic changed life as we knew it. Everything was interrupted—our daily routines, how we interacted, educated, socialized, and shopped. Some changes were hard to take while others introduced us to a new way of doing things that just made sense. As consumers, the acquisition of goods, whether essential, discretionary, or luxury, changed dramatically. The workplace? This landscape was now vastly different. But are these changes for better or worse? Are they here to stay or will they fade away? That is the question…
Effectively Leverage Data To Take Your Company To The Next Level
Effectively Leverage Data To Take Your Company To The Next Level
Originally published by Medium
Whether we like it or not, work in the current environment doesn’t typically allow for a lot of time to methodically think though problems. The example above isn’t isolated as many analytics teams can take weeks to provide data and analysis. Expectations of speed dictate that the time an employee can spend working on or researching a specific problem is usually limited. If you’re going to encourage team members to use data to make decisions and drive progress, then you’ve got to figure out ways to make data rapidly accessible. Otherwise, some of the most important questions your teams come up with will never get answered.
Can You Cancel Or Pivot Your Media As Fast As Consumers Cancel Your Celebrity?
Can You Cancel Or Pivot Your Media As Fast As Consumers Cancel Your Celebrity?
Originally published by Forbes
Cancel culture. It’s not just a buzzword; it’s the people’s empowerment tool of withdrawing support for a person or company over incendiary words or actions, often resulting in being removed from social or professional circles and loss of livelihood. This trend has become pervasive in the past three years.
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Leading Direct Marketing and Advertising Agency Lands Hotly Contested Account
Leading Direct Marketing and Advertising Agency Lands Hotly Contested Account
CLEARWATER, FL, April 8, 2022
Originally published by Cision PRWeb
Bluewater rides waves of success after winning NordVPN’s U.S. Media account, focusing on media strategy, planning, and buying for NordVPN. The transition will begin immediately and work in collaboration with NordVPN’s collective agency roster.
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Bluewater CEO Rob Fallon and THOR Associates CEO Fern Lee Team Up to Talk Creative at PDMI East
Bluewater CEO Rob Fallon and THOR Associates CEO Fern Lee Team Up to Talk Creative at PDMI East
Learn what makes the creative click in direct response and beyond
CLEARWATER, FL, March 3, 2022
Bluewater is excited to announce that Rob Fallon, CEO, has been invited to speak at a panel discussion at PDMI East, to be held March 13-15, 2022, at Eden Roc Miami Beach. He will be joined by fellow marketer and industry leader, Fern Lee, CEO of THOR Associates. The two industry veterans have combined their experience and expertise numerous times over the years to bring attention and sales to a wide range of clients including Balsam Hill, Treetopia, and Mutual of Omaha just to name a few.
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Find the Spark: Creative Services Drive Your Campaign
Find the Spark: Creative Services Drive Your Campaign
CLEARWATER, FL, February 2, 2022
Originally published by Results Magazine
How important is creative to a campaign? How do you come up with it? Any answer given to these questions is subjective, but one thing is for sure—there’s no wrong way to create, but if it fails to reach its goals, it’s game over.
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Digital Marketing: 6 Ways to Prepare For a Privacy-Focused Consumer
Digital Marketing: 6 Ways to Prepare For a Privacy-Focused Consumer
CLEARWATER, FL, January 18, 2022
Changes in the trackability of online consumers coupled with an increased desire for privacy have affected all online advertisers this year.
Facebook received the lion’s share of the attention about the impacts of this issue due to the highly publicized iOS tracking changes implemented in early 2021. However, this trend affected a lot of other platforms besides Facebook.
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A 2021 Prediction: Black Friday Sees Its Shadow
A 2021 Prediction: Black Friday Sees Its Shadow
CLEARWATER, FL, November 18, 2021
Ushering in six more weeks of shopping deals to be had.
Black Friday shopping has been in vogue since the 1970s. Who hasn’t woken up at an ungodly hour to get the best deals on Black Friday? The tradition has become a staple in American culture. Retailers advertise their best deals of the season and lure holiday shoppers with “door busters” like a $200 big-screen TV or the toy of the season at the lowest price. With Thanksgiving week comes an abundance of ads touting storewide savings and early bird specials to drive sales … but it’s not just retail foot traffic this year.
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Shopping Trends to Watch This Holiday Season
Shopping Trends to Watch This Holiday Season
CLEARWATER, FL, November 10, 2021
Originally published by yahoo!
The holiday shopping season is upon us. And if you’re going to shop instead of opt for digital, virtual or experiential gifts this year, it will pay to shop strategically.
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Black Friday vs. Cyber Monday: Which Has the Better Deals?
Black Friday vs. Cyber Monday: Which Has the Better Deals?
CLEARWATER, FL, November 5, 2021
Originally published by GOBankingRates
The question comes up every year for holiday shoppers, “Should I take advantage of Black Friday or wait a couple more days for Cyber Monday?”
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Bluewater CEO Selected to the Forbes Agency Council
Bluewater CEO Selected to the Forbes Agency Council
Rob Fallon’s Expertise on TikTok Marketing Already Cited
CLEARWATER, FL, October 5, 2021
Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, announced today that its CEO, Rob Fallon, has been accepted as a member of the Forbes Agency Council, the invitation-only, fee-based Community For Senior-Level Agency Executives.
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Bluewater Media Launches Advanced Visualization Platform
Bluewater Media Launches Advanced Visualization Platform
insightIQ is a New Platform that Gives Brands a Better Understanding of their Advertising Performance
CLEARWATER, FL, October 1, 2021
Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, has launched insightIQ, the ultimate visualization platform that helps brands develop a crystal clear picture of media performance data and business growth.
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