Consumer Behavior Data – Insights

CLEARWATER, FL, November 30, 2020

Shift Happens – Get ahead with Consumer Behavior Data
Published by Multichannel Merchant, 11/24/2020

2020 will go down in history for many reasons…most of them we’ll all try to forget. For brands and marketers, there are a few consumer changes that you’re going to want to remember. The most significant is the rapid and forced transformation of consumer experiences. According Safesforce, 63% of consumers say that the way they obtain goods and services has been altered as a result of the pandemic and 57% also say how they engage with companies has transformed during 2020. How should this shape your plans for 2021? Let’s dig into some of these changes.

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Leading Direct Marking and Advertising Agency, Bluewater, Announces Promotions of Four Key Executives

Sarah Andreadakis, Mia McCormick, Brandon Anthony, Monica McLaughlin recognized by Bluewater Management.

TAMPA BAY, FL, November 19, 2020

The management team of leading direct marketing and advertising agency Bluewater, led by CEO Rob Fallon, announced today the promotion of four key executives.
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Bluewater Ranks on Adweek 100: Fastest Growing for the Second Consecutive Year

NEW YORK, OCTOBER 13, 2020

Adweek today ranked Bluewater in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and 10 top solution providers — large and small, from all over the world — whose industry presence is on the rise. Accepting entries from every agency and solution provider category, this distinction is awarded to those organizations that have achieved exceptional growth over the past three years. This is the first year that solution providers have appeared on the list.

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Bluewater Founder Named as Chairman

TAMPA BAY, FL. OCTOBER 09, 2020

After years of building and leading the direct marketing company through vigorous growth, Bluewater Founder Andy Latimer has been promoted to Chairman of the Board.

This shift makes way for his long-trusted partner Rob Fallon to take over the CEO position, while partner Gina Pomponi will become President and COO.

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The Evolution of Direct Response

CLEARWATER, FLA. SEPTEMBER 3, 2020

Direct Response advertising is a highly effective, proven tactic to cost effectively reach consumers directly, drive immediate engagement and transactions. Direct Response drives immediate direct revenue/leads and effectively builds brand awareness. Direct Response advertising can be an immediate profit center offsetting M&A costs.
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Bubbly strategy, sparkling performance!

CLEARWATER, FLA. AUGUST 17, 2020

sodastream® quietly entered the US market as a substitute to sugary sodas with an innovative at home kitchen appliance and engaged Bluewater’s converged services to make a splash in the market and help boost sales while driving consumer acceptance to disrupt the beverage category—monopolized by leading The Coca-Cola Company and PepsiCo beverage conglomerates.

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Don’t Let COVID Put a Mask on Your Media

CLEARWATER, FLA. AUGUST 04, 2020

Life as we know it has changed forever. Selling product has also changed forever. Since early March, when COVID reared its ugly head and lockdowns, shelter-in-place and social-distancing became our new normal, buyers’ habits have evolved in a way that nobody could have predicted. Online buying is now the preferred method of transacting which, in turn, has fast-tracked the retail apocalypse. Consumers are avoiding ‘social’ products and services like the plague (no pun intended) – party, travel, hospitality, events, luxury goods. Marketers have their work cut out for them and they’ve had to pivot their strategy to keep up with the rapidly changing trends. Here at Bluewater we understand these dilemmas and have developed and implemented some proven strategies for our clients to continue growth during these crazy times.

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3 Tips for Making Your Advertising Dollars Accountable

 

CLEARWATER, FLA. JULY 24, 2020

Let’s face it, the economy is very dynamic to say the least right now. Clinching down on your advertising budget is common knee jerk reaction, but not the best move to keeping your business driving forward and revenue UP! The smart marketer is looking for innovative strategies to get more with less. It’s time to get proactive.

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Bluewater’s President of Media, Gina Pomponi, Wins Silver Stevie® Award in 2020 American Business Awards®

CLEARWATER, FLA. (PRWEB) MAY 27, 2020

Bluewater, the converged advertising and marketing agency, is proud to announce their President of Media, Gina Pomponi as the winner of a Silver Stevie® Award in the Lifetime Achievement category of Business Service Industries in the 18th Annual American Business® Awards.

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Bluewater℠ Adds Colleen Ferrier as new Chief Marketing Officer and Shayne Ferrier as new Executive Producer

Bluewater Media℠ is at it again!

We’ve continued to expand by adding top notch talent in the field of brand and direct-to-consumer marketing with the hiring of new Chief Marketing Officer, Colleen Ferrier, and new Executive Producer, Shayne Ferrier.

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Bluewater Media℠ CEO Andy Latimer Takes on AdSum

The Online Sellers Summit, commonly referred to as AdSum (its original name) just wrapped up last Tuesday in Scottsdale, Arizona. It is a conference that brings together the best and brightest of the digital marketing and advertising realm from around the world, including professionals from far away places such as Thailand, Spain and Sweden to network and learn together.
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PDMI: The New Vanguard of the Direct Response Industry

Bluewater Media is a proud sponsor of PDMI

The Performance Driven Marketing Institute (PDMI) is the new thought leader in the world of direct response and direct to consumer marketing replacing the now defunct Electronic Retailors Association (ERA) and the Direct Response Marketing Association (DRMA). The goal of PDMI is to create positive alliances between internet, television and radio marketers as well as to bring them together with retail marketers to help move their products into the retail space.
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Kitchen Influencial – How Bluewater Media is helping cook up audiences and profits for food bloggers

In the 1980s, during the nascent days of cable television, when I first starting in the advertising business, audiences were tiny, unrated and easy to dismiss by the dominant, big-three broadcast networks. In time, combined cable ratings surpassed those three networks, and in recent years viewership for Netflix has also eclipsed audiences for those same once-dominant broadcasters. Today, the marketplace is at a similar nexus, as media usage habits shift, and bloggers and social media influencers begin to attract audiences in sizes that range from those requiring micro-measurement, to aggregated audiences that offer numbers rivaling TV’s reach.
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Inside the World of Production: An Interview with Brandon Anthony

At the heart of direct response marketing are two things, the product and the production shoot. Content really is king; no matter how good or revolutionary a product may be, the creative, putting together the content, shooting the TV spot and stills (more on this in the future) is what gives it life. Brandon Anthony, one of our senior producers and directors sat down to give a behind the scenes look at what production is really like.
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Animation: An Interview with Creative Director Ricky Turner

Animation was a revolutionary change in film and TV that signaled the advent of technological triumphs that previous generations couldn’t have even imagined. Animation brought us Mickey Mouse, Star Wars, Jurassic Park and others on the film side. In the world of television it enabled advertisers and show producers to create engaging and entertaining programs that connected with consumers like never before. Our Creative Director, Ricky Turner shares some insights about animation and his experience.
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Bluewater Media Hires Mike Marte as new Strategic Inventory Manager

Bluewater Media recently added Mike Marte to their crack team of marketers and direct response experts.

Mike will help to facilitate fulfillment and distribution for its Zahalo division that manages products on marketplaces such as Amazon FBA and Walmart.com. He has worked in the direct response world for the past five years in a wide range of roles spanning from product development to helping organizations accomplish their goals on an international scale.
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Bruce Dworsky Joins Bluewater Media

Bruce Dworsky Bluewater New Executive ProducerBluewater Media is excited to announce the addition of Bruce Dworsky as executive producer. He comes to rapidly expanding Bluewater Media with over 25 years of industry experience. Most recently, Dworsky headed his own DRTV production and consultation company, Jordan Direct, for the past 10 years. Prior to that he was the VP of Production at HSN Direct, Reliant International, Thane Direct and Banyan Productions. He’s produced hundreds of long-form and short-form DRTV projects both for U.S. domestic and International distribution, garnering over $3 Billion in sales of products worldwide.
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