Chef Jeffrey Jew Partners with Bluewater and bamix® USA to Inspire the Culinary Passion of Home Chefs

Leading DTC Marketing/Ad Agency Teams with Hand-Blender to Support Local Community

TAMPA BAY, FL, February 17, 2021

Cooking delicious meals at home has become a new hobby and passion for many people after the pandemic hit in early 2020. Remember all the social posts about baking bread? That home cooking trend has continued in 2021 as many local restaurants still struggle to remain open with reduced capacity and enhanced safety measures.

Moving the Needle with OTT Media

CLEARWATER, FL, February 8, 2021 

Over-the-Top (OTT) media has skyrocketed over the past year as consumers look for more entertainment content or cut the cord to save money. With all the opportunity of reaching new audiences and reinforcing messages on linear TV, Bluewater has proven results on the effectiveness of this channel as compared to a linear TV only approach.

Converting Online Customers with Confidence

CLEARWATER, FL, February 4, 2021

Several studies across the industry show that 79% of online shoppers use mobile devices, and mobile purchases account for as much as 50% of all internet sales. Yet, 70% of online shoppers abandon their carts after online browsing according to Baymard Institute. And that percentage continues to rise. The biggest leak in the website marketing funnel is the abandoned cart. In fact, Kissmetrics research shows that 40% of users will abandon if a URL takes more than 3 seconds to load. These customer behaviors drive the critical need for marketers to employ responsive, nimble and intuitive websites, as well as deliver smart targeted remarketing strategies to recapture customer interest and drive conversion. Here are three of the most critical tips from our digital and website development experts to build a successful commerce website for your brand.

Transporting Consumers into the Brand Experience with Nostalgic Storytelling

CLEARWATER, FL, January 29, 2021

Originally published by International Hair Authority

“2020 has been quite a decade,” goes the common refrain. The sentiment is one we can all connect to on some level; the seemingly endless year has been nothing if not out of the ordinary. Practically overnight, the way we conduct business, celebrate events, and visit friends has drastically changed. There’s an appetite for the ordinary, for the familiar. We miss it, sometimes fearing it may never return. We crave normality every time we adjust our hot facemasks or air-hug a friend. Advertising, too, is caught in a strange no-man’s land right now when it comes to how to depict our new normal (or indeed whether we should at all!). As a creative director at an Adweek Top100 agency, navigating the details of how and whether or not to embrace the full reality of 2020 in a tasteful and responsible way has become a familiar struggle, one in which it’s easy to lose sight of the primary goal: how can we make people connect emotionally with what we’re selling? In times as fraught as these, perhaps we should be thinking about ways in which we can reach into consumers’ hearts and their warm memories of a more normal time, and bring our products and services along in a way that feels respectful and positive.

Interactive Marketing is More Than Digital

CLEARWATER, FL, January 28, 2021

At Bluewater we are all about relationships. We take pride not only in our work, but knowing that our clients succeed. Although we’ve had to make adjustments over the past year, we’re thriving with an incredible team and great clients. Hear about the Bluewater story from Gina Pomponi, President and COO, on The Loudspeaker.


Could Your Media Mix Have Higher Performance?

CLEARWATER, FL, January 15, 2021

Over-the-Top (OTT) media, aka streaming media such as Hulu or You Tube, has simply exploded. Coming into 2020, OTT had 44M US household subscribers. No small potatoes. Then the pandemic hit and screen time drastically increased. According to Comscore research, OTT viewership held steady for several years then viewership jumped by 30% from March 2020 to April 2020 and numbers have continued to hold strong since. So why are consumers quickly turning to OTT?


Fortunes told, a Post-Election Media Prediction

CLEARWATER, FL, January 15, 2021

Fortunes told, a Post-Election Media Prediction
Originally published by Digital Media Net by Gina Pomponi, Bluewater President & COO

There is one pressing question every client asks: what’s going to happen with rates and inventory?” It’s an honest ask, and in a normal year, I can confidently answer this question relying on my years of experience and historical seasonality. However, 2020 has been anything but normal. In the past 30 years, we have endured some horrible times including 9/11 and the Great Recession, but nothing that has impacted the media world quite as uniquely as COVID.

Great Creative Remains the Key to DTC Success

CLEARWATER, FL, December 14, 2020

Great Creative Remains the Key to DTC Success
Published by PDMI in Results Magazine 12/14/2020

As we all look to turn the page on a historic — to put it mildly — 2020, I’m asked to make predictions on what the 2021 market will look like. Before we really look into the future, let’s take a minute to evaluate what we’ve learned from this year.

Consumer Behavior Data – Insights

CLEARWATER, FL, November 30, 2020

Shift Happens – Get ahead with Consumer Behavior Data
Published by Multichannel Merchant, 11/24/2020

2020 will go down in history for many reasons…most of them we’ll all try to forget. For brands and marketers, there are a few consumer changes that you’re going to want to remember. The most significant is the rapid and forced transformation of consumer experiences. According Safesforce, 63% of consumers say that the way they obtain goods and services has been altered as a result of the pandemic and 57% also say how they engage with companies has transformed during 2020. How should this shape your plans for 2021? Let’s dig into some of these changes.


Leading Direct Marking and Advertising Agency, Bluewater, Announces Promotions of Four Key Executives

Sarah Andreadakis, Mia McCormick, Brandon Anthony, Monica McLaughlin recognized by Bluewater Management.

TAMPA BAY, FL, November 19, 2020

The management team of leading direct marketing and advertising agency Bluewater, led by CEO Rob Fallon, announced today the promotion of four key executives.

Bluewater Ranks on Adweek 100: Fastest Growing for the Second Consecutive Year


Adweek today ranked Bluewater in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and 10 top solution providers — large and small, from all over the world — whose industry presence is on the rise. Accepting entries from every agency and solution provider category, this distinction is awarded to those organizations that have achieved exceptional growth over the past three years. This is the first year that solution providers have appeared on the list.


Bluewater Founder Named as Chairman


After years of building and leading the direct marketing company through vigorous growth, Bluewater Founder Andy Latimer has been promoted to Chairman of the Board.

This shift makes way for his long-trusted partner Rob Fallon to take over the CEO position, while partner Gina Pomponi will become President and COO.


The Evolution of Direct Response


Direct Response advertising is a highly effective, proven tactic to cost effectively reach consumers directly, drive immediate engagement and transactions. Direct Response drives immediate direct revenue/leads and effectively builds brand awareness. Direct Response advertising can be an immediate profit center offsetting M&A costs.

Bubbly strategy, sparkling performance!


sodastream® quietly entered the US market as a substitute to sugary sodas with an innovative at home kitchen appliance and engaged Bluewater’s converged services to make a splash in the market and help boost sales while driving consumer acceptance to disrupt the beverage category—monopolized by leading The Coca-Cola Company and PepsiCo beverage conglomerates.


Don’t Let COVID Put a Mask on Your Media


Life as we know it has changed forever. Selling product has also changed forever. Since early March, when COVID reared its ugly head and lockdowns, shelter-in-place and social-distancing became our new normal, buyers’ habits have evolved in a way that nobody could have predicted. Online buying is now the preferred method of transacting which, in turn, has fast-tracked the retail apocalypse. Consumers are avoiding ‘social’ products and services like the plague (no pun intended) – party, travel, hospitality, events, luxury goods. Marketers have their work cut out for them and they’ve had to pivot their strategy to keep up with the rapidly changing trends. Here at Bluewater we understand these dilemmas and have developed and implemented some proven strategies for our clients to continue growth during these crazy times.


3 Tips for Making Your Advertising Dollars Accountable



Let’s face it, the economy is very dynamic to say the least right now. Clinching down on your advertising budget is common knee jerk reaction, but not the best move to keeping your business driving forward and revenue UP! The smart marketer is looking for innovative strategies to get more with less. It’s time to get proactive.


Bluewater’s President of Media, Gina Pomponi, Wins Silver Stevie® Award in 2020 American Business Awards®


Bluewater, the converged advertising and marketing agency, is proud to announce their President of Media, Gina Pomponi as the winner of a Silver Stevie® Award in the Lifetime Achievement category of Business Service Industries in the 18th Annual American Business® Awards.


Bluewater℠ Adds Colleen Ferrier as new Chief Marketing Officer and Shayne Ferrier as new Executive Producer

Bluewater Media℠ is at it again!

We’ve continued to expand by adding top notch talent in the field of brand and direct-to-consumer marketing with the hiring of new Chief Marketing Officer, Colleen Ferrier, and new Executive Producer, Shayne Ferrier.


Bluewater Media℠ CEO Andy Latimer Takes on AdSum

The Online Sellers Summit, commonly referred to as AdSum (its original name) just wrapped up last Tuesday in Scottsdale, Arizona. It is a conference that brings together the best and brightest of the digital marketing and advertising realm from around the world, including professionals from far away places such as Thailand, Spain and Sweden to network and learn together.