CLEARWATER, FL, January 15, 2021
Over-the-Top (OTT) media, aka streaming media such as Hulu or You Tube, has simply exploded. Coming into 2020, OTT had 44M US household subscribers. No small potatoes. Then the pandemic hit and screen time drastically increased. According to Comscore research, OTT viewership held steady for several years then viewership jumped by 30% from March 2020 to April 2020 and numbers have continued to hold strong since. So why are consumers quickly turning to OTT?