CLEARWATER, FL, May 25, 2021
Originally published by Forbes
While working in a “sexy” field might be fun for marketers, many businesses and industries are decidedly “unsexy.” Crafting an effective campaign strategy within a marketplace that many people perceive to be boring to begin with might demand a more creative, formal or otherwise distinct approach.
Learn from 14 leaders of Forbes Agency Council as they explore different ways to effectively market products and services in industries that are more serious and lack inherent sex appeal.