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Looking for unbiased advice for your next direct-to-consumer marketing initiative? Or do you just need an inspirational break in your day? Then you’re in the right spot! We make Bluewater Talks to give back to our fellow direct marketers and to support everyone with fresh ideas that can lead to bold, revenue-driving campaigns.
Want more expert advice or case studies that we discussed?
How to generate demand in the digital age and the importance of selling on Amazon.
Discuss pivoting from brand to direct. Brands can no longer ignore the direct-to-consumer world. It is literally at their doorstep. COVID-19 has permanently shifted consumer behavior. Is your brand ready?
Discuss authenticity in marketing, why it's time to get real with your customers, and cultural strategies and tactics. With the tools and channels available today, should you be creating individual messages to target specific markets?
On this episode of Bluewater Talks, Andy is joined by Rob Fallon, Bluewater's CEO, and Gina Pomponi, Bluewater's COO. In part 1 of episode 4, they discuss the future of Bluewater: where it's going, where it's been, and what the future holds.
In part 2 of episode 4, Andy Latimer, Rob Fallon, and Gina Pomponi continue discussing the future of Bluewater. Watch to learn more about what makes Bluewater different and the value we can provide when you partner with us.
On this episode of Bluewater Talks, Andy is joined by Stephany Gil, Bluewater's Senior Digital Marketing Manager, and Amber Craft, Bluewater's Social Media Manager. In part 1 of episode 5, they discuss leveraging user-generated content and branded content to drive sales.
In part 2 of episode 5, Andy Latimer continues discussing user-generated and branded content with Stephany Gil and Amber Craft. The goal is to craft content that not only engages your customers but continues to build those relationships as well. Learn more about Bluewater at bluewater.tv.
On this episode of Bluewater Talks, Andy is joined by Sarah Andreadakis, Bluewater's EVP of Media, and Monica McLaughlin, Bluewater's VP of Media. Together they discuss media strategies in the post-COVID era, where customers who would have never bought online before are now making the switch. Learn more about Bluewater at bluewater.tv.
In part 2 of episode 6, Andy Latimer continues discussing media strategy changes in the post-COVID era with Sarah Andreadakis and Monica McLaughlin. Direct-to-consumer marketing is like eating out at a restaurant. How do you keep your customers happy?