The truth is “you can’t optimize what you don’t measure.” Every campaign at Bluewater starts with a detailed discussion to help us understand how you run your business. We then identify and recommend data to track, many times data that you may not already be looking at, that is relevant to you. We then layer in custom analytics and analysis tools for each client to help you understand the growth your advertising is driving.
If it’s TV, Digital, Social Media or all three at once, we use our analytics tools to straighten the path and understand the ROI of each channel. We use that knowledge to optimize the media mix and increase performance of the entire campaign. Our analytics are even applied at the creative level, using the data to inform our team and make edits to existing creative or develop new creatives that will build on your success. Every part of a campaign has to work together to drive a consumer to engage and buy from your brand. Our analytics tools drive Bluewater’s converged approach and make the difference in your campaign’s performance.