CLEARWATER, FL, April 8, 2022
Bluewater rides waves of success after winning NordVPN’s U.S. Media account, focusing on media strategy, planning, and buying for NordVPN. The transition will begin immediately and work in collaboration with NordVPN’s collective agency roster.
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Learn what makes the creative click in direct response and beyond
CLEARWATER, FL, March 3, 2022
Bluewater is excited to announce that Rob Fallon, CEO, has been invited to speak at a panel discussion at PDMI East, to be held March 13-15, 2022, at Eden Roc Miami Beach. He will be joined by fellow marketer and industry leader, Fern Lee, CEO of THOR Associates. The two industry veterans have combined their experience and expertise numerous times over the years to bring attention and sales to a wide range of clients including Balsam Hill, Treetopia, and Mutual of Omaha just to name a few.
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Rob Fallon’s Expertise on TikTok Marketing Already Cited
CLEARWATER, FL, October 5, 2021
Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, announced today that its CEO, Rob Fallon, has been accepted as a member of the Forbes Agency Council, the invitation-only, fee-based Community For Senior-Level Agency Executives.
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insightIQ is a New Platform that Gives Brands a Better Understanding of their Advertising Performance
CLEARWATER, FL, October 1, 2021
Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, has launched insightIQ, the ultimate visualization platform that helps brands develop a crystal clear picture of media performance data and business growth.
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Eight New Built-in Sets Give the Leader in DTC Advertising More Space to Get Ads to Market
CLEARWATER, FL, September 28, 2021
Bluewater Media, a Clearwater-based DTC Advertising Agency, announces today the expansion of its already impressive studio capabilities. Bluewater recently completed the expansion pushing the square footage from 33,000 square feet to 36,000 square feet, allowing for even more world class creative capabilities. The addition gives producers a bigger toolbox to serve its clients’ production needs.
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Director of Digital Marketing hired to drive digital direct to consumer sales, increase market-share, and grow audience engagement for Bluewater clients
CLEARWATER, FL, September 24, 2021
Bluewater, a force in the direct-to-consumer advertising arena, strengthens their digital media team by adding seasoned veteran Kristy Andreadakis to lead the charge. As Director of Digital Marketing, Kristy has over 10 years of experience leading social media marketing strategies for highly regulated industries. Her experience encompasses both B2B and B2C strategy, content marketing, web analytics and direct response marketing.
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Gia Ferrulo Joins Direct Marketing Agency as Production Talent Growth Continues
CLEARWATER, FL, August 27, 2021
Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, announces the hiring of Producer Gia Ferrulo.
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Tampa Bay Digital Marketing Helps bamix to Top Ratings in U.S. Hand Blender Category
TAMPA BAY, FL, May 21, 2021
Bluewater, a DTC marketing and advertising agency and the distribution partner of bamix® of Switzerland, announced today that the 100% Swiss, hand-crafted hand blenders company has received top ratings in its product category from the Chicago Tribune and other industry analysts.
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Tampa Bay Digital Marketing and Ad Agency Integrated Marketing Agency Has Turned Around Fortunes of Once-Struggling Companies
TAMPA BAY, FL, May 14, 2021
Bluewater, a DTC marketing and advertising agency, has outpaced the competition in becoming the “underdog whisperer” for small business, start-ups and struggling brands.
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TAMPA BAY, FL, March 23, 2021
Bluewater has done it again! In addition to the ongoing recognition the past few years from Adweek magazine’s Fastest Growing Companies and the national Inc. magazine 5000 Fastest Growing Companies, as of March 16th, Bluewater is ranked no. 188 on the second annual Inc. 5000 Regionals. This list recognizes the most prestigious, fastest-growing Florida-based private companies. Born from the longstanding national Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Florida economy’s most dynamic segment—its independent small businesses.
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Leading DTC Marketing/Ad Agency Teams with Hand-Blender to Support Local Community
TAMPA BAY, FL, February 17, 2021
Cooking delicious meals at home has become a new hobby and passion for many people after the pandemic hit in early 2020. Remember all the social posts about baking bread? That home cooking trend has continued in 2021 as many local restaurants still struggle to remain open with reduced capacity and enhanced safety measures.
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Sarah Andreadakis, Mia McCormick, Brandon Anthony, Monica McLaughlin recognized by Bluewater Management.
TAMPA BAY, FL, November 19, 2020
The management team of leading direct marketing and advertising agency Bluewater, led by CEO Rob Fallon, announced today the promotion of four key executives.
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CLEARWATER, FL, October 19, 2020
Bluewater, a marketing and advertising agency that has converged creative ideation and execution, media planning and buying, commerce and sales support with analytics, announced today the hiring of Loralie Parrish as Vice President of Marketing.
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NEW YORK, OCTOBER 13, 2020
Adweek today ranked Bluewater in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and 10 top solution providers — large and small, from all over the world — whose industry presence is on the rise. Accepting entries from every agency and solution provider category, this distinction is awarded to those organizations that have achieved exceptional growth over the past three years. This is the first year that solution providers have appeared on the list.
TAMPA BAY, FL. OCTOBER 09, 2020
After years of building and leading the direct marketing company through vigorous growth, Bluewater Founder Andy Latimer has been promoted to Chairman of the Board.
This shift makes way for his long-trusted partner Rob Fallon to take over the CEO position, while partner Gina Pomponi will become President and COO.
CLEARWATER, FLA. (PRWEB) MAY 27, 2020
Bluewater, the converged advertising and marketing agency, is proud to announce their President of Media, Gina Pomponi as the winner of a Silver Stevie® Award in the Lifetime Achievement category of Business Service Industries in the 18th Annual American Business® Awards.
MoreWe’ve continued to expand by adding top notch talent in the field of brand and direct-to-consumer marketing with the hiring of new Chief Marketing Officer, Colleen Ferrier, and new Executive Producer, Shayne Ferrier.
On the heels of adding Michael Weinstein, former Allstar Products Group CMO, to the management team as President of Digital, we’ve added a direct response marketing legend to the staff.
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The Online Sellers Summit, commonly referred to as AdSum (its original name) just wrapped up last Tuesday in Scottsdale, Arizona. It is a conference that brings together the best and brightest of the digital marketing and advertising realm from around the world, including professionals from far away places such as Thailand, Spain and Sweden to network and learn together.
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The Performance Driven Marketing Institute (PDMI) is the new thought leader in the world of direct response and direct to consumer marketing replacing the now defunct Electronic Retailors Association (ERA) and the Direct Response Marketing Association (DRMA). The goal of PDMI is to create positive alliances between internet, television and radio marketers as well as to bring them together with retail marketers to help move their products into the retail space.
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Bluewater media recently bolstered their media division by naming Sarah Andreadakis, a 20 year marketing and direct response veteran as Vice President of Client Development.
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Bluewater Media recently added Mike Marte to their crack team of marketers and direct response experts.
Mike will help to facilitate fulfillment and distribution for its Zahalo division that manages products on marketplaces such as Amazon FBA and Walmart.com. He has worked in the direct response world for the past five years in a wide range of roles spanning from product development to helping organizations accomplish their goals on an international scale.
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Bluewater Media is excited to announce the addition of Bruce Dworsky as executive producer. He comes to rapidly expanding Bluewater Media with over 25 years of industry experience. Most recently, Dworsky headed his own DRTV production and consultation company, Jordan Direct, for the past 10 years. Prior to that he was the VP of Production at HSN Direct, Reliant International, Thane Direct and Banyan Productions. He’s produced hundreds of long-form and short-form DRTV projects both for U.S. domestic and International distribution, garnering over $3 Billion in sales of products worldwide.
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“Built by creatives, for creatives” that’s the Bluewater way, and here we grow again! Bluewater 
is a full service marketing agency with services spanning production, media, animation, design and development, and digital advertising and marketplace management.
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