BRUSSELS, April 25, 2025 – Following the success of its inaugural year, the Global Launch Summit by ERA Global returns to Palms Casino Resort in Las Vegas on September 15–17, 2025. The event—designed to connect global industry leaders, product marketers, and innovators—will continue to expand opportunities for international business growth.
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Bluewater listed as a Top Agency Growth Partner for 2025
Bluewater listed as a Top Agency Growth Partner for 2025
CLEARWATER, FL, February 20, 2025
Originally published by USA Today
More and more, small to medium-sized businesses are opting for agencies that operate more as a growth partner than the traditional one-and-done campaign model.
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Bluewater Launches Strategic Division to Transform Modern Marketing Challenges into Growth Opportunities
Bluewater Launches Strategic Division to Transform Modern Marketing Challenges into Growth Opportunities
ST. PETERSBURG, FL (February 4, 2025) — Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and challenges. This expansion reinforces Bluewater’s dedication to cutting through the noise with comprehensive marketing solutions.
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As Season 1 Returns to Screens, “LOST IN” Seeks Iconic Destinations for Season 2
As Season 1 Returns to Screens, “LOST IN” Seeks Iconic Destinations for Season 2
Explore, Eat, & Experience the Extraordinary — Discover Where Your Journey Begins
Prepare for an adventure-filled journey as LOST IN with DJ BBQ returns this fall, bigger and better than ever! Hosted by the dynamic Christian Stevenson—aka DJ BBQ, renowned chef, and extreme sports enthusiast—this travel series is currently available for purchase on Amazon Prime alongside local U.S. television stations and hit its first wave of streaming platforms. With a unique focus on uncovering America’s hidden gems, this show is set to take audiences on an unforgettable ride through the best-kept secrets of U.S. destinations. Don’t miss your chance to join the adventure—keep reading to discover where you can stream LOST IN!
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Bluewater Strengthens Creative Powerhouse with Acquisition of Philadelphia-Based ShadowBox Pictures, LLC
Bluewater Strengthens Creative Powerhouse with Acquisition of Philadelphia-Based ShadowBox Pictures, LLC
The Addition of Top Creative Talent Advances Bluewater’s Vision of Empowering Content and Campaign Creation through Operational Efficiencies
Clearwater, Fl – Bluewater, the fully converged, direct marketing, creative, production and media advertising agency, proudly announces it is further expanding its creative force with the acquisition of Shadow Box Pictures, a Philadelphia-based creative and production heavyweight known for its compelling campaigns, high end production values, and long-standing client successes. This strategic acquisition aligns with Bluewater’s mission to bring together the very best creative and marketing talent, enhancing its position as a leader in fully integrated direct to consumer advertising solutions.
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Bluewater Expands West Coast Presence with New Los Angeles Office
Bluewater Expands West Coast Presence with New Los Angeles Office
LOS ANGELES, CA, July 31st, 2024
Bluewater, the Florida-based direct-to-consumer and growth agency, is making waves on the West Coast with the opening of its new office in Los Angeles. This California-style expansion not only boosts Bluewater’s footprint but also our direct marketing expertise with the addition of industry superstars. Bernadette Abasta, Michael Pierce, Julie DelCarmen, and Patrick Raymond joined the expansion and are ready to ride the wave of the agency’s noteworthy success.“These key hires mark a significant milestone in Bluewater’s growth journey,” mentioned Dave Andreadakis, Bluewater’s CGO. “With offices on both coasts, we can better serve our clients nationwide from sunrise to sunset, offering unparalleled coverage, expertise and innovation.”
Patrick Raymond, Vice President of Creative Strategy & Execution, brings a wealth of experience and a visionary approach to Bluewater; set to invigorate the company’s creative strategy. As an award-winning Executive Creative Director, TV & Film Director, Executive Producer, and Writer for over 25 years, Raymond’s campaigns for LUMINESS COSMETICS® and CONTURE® Skin Care brands 2017-2023, earning over two billion dollars in revenue. His impressive portfolio includes collaborations for Disney’s remake of “The Lion King” and campaigns for Johnson & Johnson®, Wolfgang Puck, AB Rocket, Balsam Hill, and Innovation Refunds.
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ERA Global Partners with Bluewater to Transform Autumn Conference into Global Launch Summit Driving Global Impact, Attendance and Thought Leadership
ERA Global Partners with Bluewater to Transform Autumn Conference into Global Launch Summit Driving Global Impact, Attendance and Thought Leadership
CLEARWATER, FL, July 31st, 2024
ERA Global, the leading trade association for multi-channel and direct-to-consumer industries, announces its strategic partnership with Bluewater, an award-winning growth agency. This collaboration rebrands the ERA Global Autumn Conference to the Global Launch Summit, emphasizing diversification, membership generation, and global insights.
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Bluewater Founder and COB Andy Latimer Among United Inventors Association’s Inspire Top 100 of 2022
Bluewater Founder and COB Andy Latimer Among United Inventors Association’s Inspire Top 100 of 2022
CLEARWATER, FL, January 18, 2023
United Inventors Association (UIA) announced the winners of their 2022 Inspire Top 100 list, and among this year’s recipients is Bluewater Founder and Chairman of the Board, Andy Latimer.
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Leading Direct Marketing and Advertising Agency Lands Hotly Contested Account
Leading Direct Marketing and Advertising Agency Lands Hotly Contested Account
CLEARWATER, FL, April 8, 2022
Originally published by Cision PRWeb
Bluewater rides waves of success after winning NordVPN’s U.S. Media account, focusing on media strategy, planning, and buying for NordVPN. The transition will begin immediately and work in collaboration with NordVPN’s collective agency roster.
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Bluewater CEO Rob Fallon and THOR Associates CEO Fern Lee Team Up to Talk Creative at PDMI East
Bluewater CEO Rob Fallon and THOR Associates CEO Fern Lee Team Up to Talk Creative at PDMI East
Learn what makes the creative click in direct response and beyond
CLEARWATER, FL, March 3, 2022
Bluewater is excited to announce that Rob Fallon, CEO, has been invited to speak at a panel discussion at PDMI East, to be held March 13-15, 2022, at Eden Roc Miami Beach. He will be joined by fellow marketer and industry leader, Fern Lee, CEO of THOR Associates. The two industry veterans have combined their experience and expertise numerous times over the years to bring attention and sales to a wide range of clients including Balsam Hill, Treetopia, and Mutual of Omaha just to name a few.
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Bluewater CEO Selected to the Forbes Agency Council
Bluewater CEO Selected to the Forbes Agency Council
Rob Fallon’s Expertise on TikTok Marketing Already Cited
CLEARWATER, FL, October 5, 2021
Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, announced today that its CEO, Rob Fallon, has been accepted as a member of the Forbes Agency Council, the invitation-only, fee-based Community For Senior-Level Agency Executives.
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Bluewater Media Launches Advanced Visualization Platform
Bluewater Media Launches Advanced Visualization Platform
insightIQ is a New Platform that Gives Brands a Better Understanding of their Advertising Performance
CLEARWATER, FL, October 1, 2021
Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, has launched insightIQ, the ultimate visualization platform that helps brands develop a crystal clear picture of media performance data and business growth.
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Bluewater Media Announces Studio Expansion Expanding Its World Class Creative Capabilities
Bluewater Media Announces Studio Expansion Expanding Its World Class Creative Capabilities
Eight New Built-in Sets Give the Leader in DTC Advertising More Space to Get Ads to Market
CLEARWATER, FL, September 28, 2021
Bluewater Media, a Clearwater-based DTC Advertising Agency, announces today the expansion of its already impressive studio capabilities. Bluewater recently completed the expansion pushing the square footage from 33,000 square feet to 36,000 square feet, allowing for even more world class creative capabilities. The addition gives producers a bigger toolbox to serve its clients’ production needs.
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Bluewater Media Bolsters Digital Team with Hire of Executive Kristy Andreadakis
Bluewater Media Bolsters Digital Team with Hire of Executive Kristy Andreadakis
Director of Digital Marketing hired to drive digital direct to consumer sales, increase market-share, and grow audience engagement for Bluewater clients
CLEARWATER, FL, September 24, 2021
Bluewater, a force in the direct-to-consumer advertising arena, strengthens their digital media team by adding seasoned veteran Kristy Andreadakis to lead the charge. As Director of Digital Marketing, Kristy has over 10 years of experience leading social media marketing strategies for highly regulated industries. Her experience encompasses both B2B and B2C strategy, content marketing, web analytics and direct response marketing.
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Bluewater Welcomes Veteran Producer Strengthening Production Team
Bluewater Welcomes Veteran Producer Strengthening Production Team
Gia Ferrulo Joins Direct Marketing Agency as Production Talent Growth Continues
CLEARWATER, FL, August 27, 2021
Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, announces the hiring of Producer Gia Ferrulo.
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DTC Marketing Firm Bluewater Achieves Success in Distributing bamix® Blenders
DTC Marketing Firm Bluewater Achieves Success in Distributing bamix® Blenders
Tampa Bay Digital Marketing Helps bamix to Top Ratings in U.S. Hand Blender Category
TAMPA BAY, FL, May 21, 2021
Bluewater, a DTC marketing and advertising agency and the distribution partner of bamix® of Switzerland, announced today that the 100% Swiss, hand-crafted hand blenders company has received top ratings in its product category from the Chicago Tribune and other industry analysts.
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Underdog Brands Turn to Bluewater for its Unique DTC Approach that is Guaranteed to Drive Exponential ROI
Underdog Brands Turn to Bluewater for its Unique DTC Approach that is Guaranteed to Drive Exponential ROI
Tampa Bay Digital Marketing and Ad Agency Integrated Marketing Agency Has Turned Around Fortunes of Once-Struggling Companies
TAMPA BAY, FL, May 14, 2021
Bluewater, a DTC marketing and advertising agency, has outpaced the competition in becoming the “underdog whisperer” for small business, start-ups and struggling brands.
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Bluewater Ranks No. 188 on Inc. Magazine’s List of 5000 of Florida’s Fastest-Growing Private Companies
Bluewater Ranks No. 188 on Inc. Magazine’s List of 5000 of Florida’s Fastest-Growing Private Companies
TAMPA BAY, FL, March 23, 2021
Bluewater has done it again! In addition to the ongoing recognition the past few years from Adweek magazine’s Fastest Growing Companies and the national Inc. magazine 5000 Fastest Growing Companies, as of March 16th, Bluewater is ranked no. 188 on the second annual Inc. 5000 Regionals. This list recognizes the most prestigious, fastest-growing Florida-based private companies. Born from the longstanding national Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Florida economy’s most dynamic segment—its independent small businesses.
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Chef Jeffrey Jew Partners with Bluewater and bamix® USA to Inspire the Culinary Passion of Home Chefs
Chef Jeffrey Jew Partners with Bluewater and bamix® USA to Inspire the Culinary Passion of Home Chefs
Leading DTC Marketing/Ad Agency Teams with Hand-Blender to Support Local Community
TAMPA BAY, FL, February 17, 2021
Cooking delicious meals at home has become a new hobby and passion for many people after the pandemic hit in early 2020. Remember all the social posts about baking bread? That home cooking trend has continued in 2021 as many local restaurants still struggle to remain open with reduced capacity and enhanced safety measures.
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Leading Direct Marking and Advertising Agency, Bluewater, Announces Promotions of Four Key Executives
Leading Direct Marking and Advertising Agency, Bluewater, Announces Promotions of Four Key Executives
Sarah Andreadakis, Mia McCormick, Brandon Anthony, Monica McLaughlin recognized by Bluewater Management.
TAMPA BAY, FL, November 19, 2020
The management team of leading direct marketing and advertising agency Bluewater, led by CEO Rob Fallon, announced today the promotion of four key executives.
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Bluewater Welcomes Vice President of Marketing as Significant Growth Emerges
Bluewater Welcomes Vice President of Marketing as Significant Growth Emerges
CLEARWATER, FL, October 19, 2020
Bluewater, a marketing and advertising agency that has converged creative ideation and execution, media planning and buying, commerce and sales support with analytics, announced today the hiring of Loralie Parrish as Vice President of Marketing.
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Bluewater Ranks on Adweek 100: Fastest Growing for the Second Consecutive Year
Bluewater Ranks on Adweek 100: Fastest Growing for the Second Consecutive Year
NEW YORK, OCTOBER 13, 2020
Adweek today ranked Bluewater in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and 10 top solution providers — large and small, from all over the world — whose industry presence is on the rise. Accepting entries from every agency and solution provider category, this distinction is awarded to those organizations that have achieved exceptional growth over the past three years. This is the first year that solution providers have appeared on the list.
Bluewater Founder Named as Chairman
Bluewater Founder Named as Chairman
TAMPA BAY, FL. OCTOBER 09, 2020
After years of building and leading the direct marketing company through vigorous growth, Bluewater Founder Andy Latimer has been promoted to Chairman of the Board.
This shift makes way for his long-trusted partner Rob Fallon to take over the CEO position, while partner Gina Pomponi will become President and COO.
Bluewater’s President of Media, Gina Pomponi, Wins Silver Stevie® Award in 2020 American Business Awards®
Bluewater’s President of Media, Gina Pomponi, Wins Silver Stevie® Award in 2020 American Business Awards®
CLEARWATER, FLA. (PRWEB) MAY 27, 2020
Bluewater, the converged advertising and marketing agency, is proud to announce their President of Media, Gina Pomponi as the winner of a Silver Stevie® Award in the Lifetime Achievement category of Business Service Industries in the 18th Annual American Business® Awards.
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