The Evolution of Direct Response

CLEARWATER, FLA. SEPTEMBER 3, 2020

Direct Response advertising is a highly effective, proven tactic to cost effectively reach consumers directly, drive immediate engagement and transactions. Direct Response drives immediate direct revenue/leads and effectively builds brand awareness. Direct Response advertising can be an immediate profit center offsetting M&A costs.
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Bubbly strategy, sparkling performance!

CLEARWATER, FLA. AUGUST 17, 2020

sodastream® quietly entered the US market as a substitute to sugary sodas with an innovative at home kitchen appliance and engaged Bluewater’s converged services to make a splash in the market and help boost sales while driving consumer acceptance to disrupt the beverage category—monopolized by leading The Coca-Cola Company and PepsiCo beverage conglomerates.

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Bluewater’s President of Media, Gina Pomponi, Wins Silver Stevie® Award in 2020 American Business Awards®

CLEARWATER, FLA. (PRWEB) MAY 27, 2020

Bluewater, the converged advertising and marketing agency, is proud to announce their President of Media, Gina Pomponi as the winner of a Silver Stevie® Award in the Lifetime Achievement category of Business Service Industries in the 18th Annual American Business® Awards.

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Bluewater℠ Adds Colleen Ferrier as new Chief Marketing Officer and Shayne Ferrier as new Executive Producer

Bluewater Media℠ is at it again!

We’ve continued to expand by adding top notch talent in the field of brand and direct-to-consumer marketing with the hiring of new Chief Marketing Officer, Colleen Ferrier, and new Executive Producer, Shayne Ferrier.

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Bluewater Media℠ CEO Andy Latimer Takes on AdSum

The Online Sellers Summit, commonly referred to as AdSum (its original name) just wrapped up last Tuesday in Scottsdale, Arizona. It is a conference that brings together the best and brightest of the digital marketing and advertising realm from around the world, including professionals from far away places such as Thailand, Spain and Sweden to network and learn together.
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PDMI: The New Vanguard of the Direct Response Industry

Bluewater Media is a proud sponsor of PDMI

The Performance Driven Marketing Institute (PDMI) is the new thought leader in the world of direct response and direct to consumer marketing replacing the now defunct Electronic Retailors Association (ERA) and the Direct Response Marketing Association (DRMA). The goal of PDMI is to create positive alliances between internet, television and radio marketers as well as to bring them together with retail marketers to help move their products into the retail space.
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Kitchen Influencial – How Bluewater Media is helping cook up audiences and profits for food bloggers

In the 1980s, during the nascent days of cable television, when I first starting in the advertising business, audiences were tiny, unrated and easy to dismiss by the dominant, big-three broadcast networks. In time, combined cable ratings surpassed those three networks, and in recent years viewership for Netflix has also eclipsed audiences for those same once-dominant broadcasters. Today, the marketplace is at a similar nexus, as media usage habits shift, and bloggers and social media influencers begin to attract audiences in sizes that range from those requiring micro-measurement, to aggregated audiences that offer numbers rivaling TV’s reach.
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Bluewater Media Hires Mike Marte as new Strategic Inventory Manager

Bluewater Media recently added Mike Marte to their crack team of marketers and direct response experts.

Mike will help to facilitate fulfillment and distribution for its Zahalo division that manages products on marketplaces such as Amazon FBA and Walmart.com. He has worked in the direct response world for the past five years in a wide range of roles spanning from product development to helping organizations accomplish their goals on an international scale.
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Bruce Dworsky Joins Bluewater Media

Bruce Dworsky Bluewater New Executive ProducerBluewater Media is excited to announce the addition of Bruce Dworsky as executive producer. He comes to rapidly expanding Bluewater Media with over 25 years of industry experience. Most recently, Dworsky headed his own DRTV production and consultation company, Jordan Direct, for the past 10 years. Prior to that he was the VP of Production at HSN Direct, Reliant International, Thane Direct and Banyan Productions. He’s produced hundreds of long-form and short-form DRTV projects both for U.S. domestic and International distribution, garnering over $3 Billion in sales of products worldwide.
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Hurricane Harvey Disaster Relief Drive

Drop-Off Hurricane Harvey Disaster Relief and Recovery Items at Bluewater Media/Studios’ Warehouse

If you’ve watched any television or logged onto a social network in the last few days, you have undoubtedly seen the devastation our fellow Americans are experiencing in Texas due to the unprecedented rain and historic flooding from Hurricane Harvey. You might be asking yourself, how can I help?
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Bluewater Media opens doors to Clearwater Marine Aquarium for online web series

Clearwater Aquarium_Hope and Winter
Dolphins Winter and Hope have become celebrities at the Clearwater Marine Aquarium. “Rescue Clearwater,” which details the work going on at the aquarium, premieres this week at www.seewinter.com.

The forecast was jaw-dropping — an economic impact of $5 billion from the movie “Dolphin Tale,” produced locally and based on the true story of how the Clearwater Marine Aquarium rescues sick and injured sea creatures.
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Bluewater Media Named Second Fastest Growing Company in Tampa Bay

Bluewater Media, Clearwater based direct response advertising agency and production studio, is proud to announce their rank as the second fastest growing private company by the Tampa Bay Business Journal.  This was Bluewater Media’s first inclusion in the annual Fast 50 list that celebrates the accomplishments of Tampa’s fastest growing private companies.

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