CLEARWATER, FLA. SEPTEMBER 3, 2020
Direct Response advertising is a highly effective, proven tactic to cost effectively reach consumers directly, drive immediate engagement and transactions. Direct Response drives immediate direct revenue/leads and effectively builds brand awareness. Direct Response advertising can be an immediate profit center offsetting M&A costs.
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CLEARWATER, FLA. AUGUST 17, 2020
sodastream® quietly entered the US market as a substitute to sugary sodas with an innovative at home kitchen appliance and engaged Bluewater’s converged services to make a splash in the market and help boost sales while driving consumer acceptance to disrupt the beverage category—monopolized by leading The Coca-Cola Company and PepsiCo beverage conglomerates.
CLEARWATER, FLA. JULY 10, 2020
CLEARWATER, FLA. JUNE 24, 2020
In Times Like This, Smart Brands are Shifting Marketing Dollars to Performance Based Agencies.
MoreCLEARWATER, FLA. (PRWEB) MAY 27, 2020
Bluewater, the converged advertising and marketing agency, is proud to announce their President of Media, Gina Pomponi as the winner of a Silver Stevie® Award in the Lifetime Achievement category of Business Service Industries in the 18th Annual American Business® Awards.
MoreWe’ve continued to expand by adding top notch talent in the field of brand and direct-to-consumer marketing with the hiring of new Chief Marketing Officer, Colleen Ferrier, and new Executive Producer, Shayne Ferrier.
The Online Sellers Summit, commonly referred to as AdSum (its original name) just wrapped up last Tuesday in Scottsdale, Arizona. It is a conference that brings together the best and brightest of the digital marketing and advertising realm from around the world, including professionals from far away places such as Thailand, Spain and Sweden to network and learn together.
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The Performance Driven Marketing Institute (PDMI) is the new thought leader in the world of direct response and direct to consumer marketing replacing the now defunct Electronic Retailors Association (ERA) and the Direct Response Marketing Association (DRMA). The goal of PDMI is to create positive alliances between internet, television and radio marketers as well as to bring them together with retail marketers to help move their products into the retail space.
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In the 1980s, during the nascent days of cable television, when I first starting in the advertising business, audiences were tiny, unrated and easy to dismiss by the dominant, big-three broadcast networks. In time, combined cable ratings surpassed those three networks, and in recent years viewership for Netflix has also eclipsed audiences for those same once-dominant broadcasters. Today, the marketplace is at a similar nexus, as media usage habits shift, and bloggers and social media influencers begin to attract audiences in sizes that range from those requiring micro-measurement, to aggregated audiences that offer numbers rivaling TV’s reach.
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Bluewater media recently bolstered their media division by naming Sarah Andreadakis, a 20 year marketing and direct response veteran as Vice President of Client Development.
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Bluewater Media recently added Mike Marte to their crack team of marketers and direct response experts.
Mike will help to facilitate fulfillment and distribution for its Zahalo division that manages products on marketplaces such as Amazon FBA and Walmart.com. He has worked in the direct response world for the past five years in a wide range of roles spanning from product development to helping organizations accomplish their goals on an international scale.
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Bluewater Media is excited to announce the addition of Bruce Dworsky as executive producer. He comes to rapidly expanding Bluewater Media with over 25 years of industry experience. Most recently, Dworsky headed his own DRTV production and consultation company, Jordan Direct, for the past 10 years. Prior to that he was the VP of Production at HSN Direct, Reliant International, Thane Direct and Banyan Productions. He’s produced hundreds of long-form and short-form DRTV projects both for U.S. domestic and International distribution, garnering over $3 Billion in sales of products worldwide.
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If you’ve watched any television or logged onto a social network in the last few days, you have undoubtedly seen the devastation our fellow Americans are experiencing in Texas due to the unprecedented rain and historic flooding from Hurricane Harvey. You might be asking yourself, how can I help?
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“Built by creatives, for creatives” that’s the Bluewater way, and here we grow again! Bluewater 
is a full service marketing agency with services spanning production, media, animation, design and development, and digital advertising and marketplace management.
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CLEARWATER — The forecast was jaw-dropping — an economic impact of $5 billion from the movie “Dolphin Tale,” produced locally and based on the true story of how the Clearwater Marine Aquarium rescues sick and injured sea creatures.
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SPECIAL EVENT: Digital Talent Casting Call for the best developers, internet marketers, content creators and social media experts. Employment and partnering opportunities plus a LIVE BAND to celebrate the talent in Tampa Bay.
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YouTube Star Freddie Wong Coming to St. Pete / Clearwater
The St. Pete Film Commission is bringing the #1 Director on YouTube in the world to the area.
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A 37-employee specialized toxicology lab that provides drug testing of urine enjoyed a 4,415 percent growth rate in revenues for the past three years, making Physicians Toxicology Laboratory the fastest-growing private company in the Tampa Bay area.
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Bluewater Media, Clearwater based direct response advertising agency and production studio, is proud to announce their rank as the second fastest growing private company by the Tampa Bay Business Journal. This was Bluewater Media’s first inclusion in the annual Fast 50 list that celebrates the accomplishments of Tampa’s fastest growing private companies.
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