Rob Fallon

Executive VP of Studios


Make it Happen… a personal mantra for Rob, a proven leader and lover of tall trees, ocean breeze and all things story. Rob is a creative and analytical thinker with over 20 years of growing [pains] experience! He’s an outcome focused executive who excels at connecting creatives with marketers. He has an outstanding leadership track record and has successfully shepherded thousands of successful projects in his career for both D2C products and giant household brands.

Diving into what makes a product or service special and developing the narrative of how to market it is Rob’s favorite part of his job. His “Make it Happen” leadership approach has helped lead Bluewater from infancy to explosive growth over the last 14 years. In his tenure, Rob has helped Bluewater become an INC 5000 company 4 times, and an Adweek top 100 fastest growing agency 2 years in a row. By the numbers, Rob has helped propell the agency to over $100 million dollars in revenue with a head count of nearly 100 employees headquartered in a 36,000 square foot studio.

In 2018, Rob was personally recognized for his business success as one of Tampa Bay’s 40 under 40. If you don’t find Rob at the office, he’s likely playing with his family sitting toes in the beautiful Florida waters.

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