Andy Latimer

Founder & CEO

Biography:

Andy Latimer is a visionary leader. As a proven director/producer with over 20 years of experience in the television and film industry, Latimer can take a client’s vision and create a story worth telling, making that vision a reality.Latimer’s storytelling ability crosses genres and categories delivering past, present and future clients results in sales by eliciting a response directly from consumers. As CEO and founder of both Bluewater Media and Zahalo, Latimer is a true market leader across the board. In the beginning, he led the way in creative and production, being the first ever end-to-end, fully digital studio in the state of Florida. As the market shifted, he led Bluewater Media through the evolution in direct to consumer strategies, becoming a leader in the digital, social media, and influencer marketplace. Latimer then led the merger of DNA response and Bluewater Digital to form Zahalo, a new kind of digital media powerhouse. With a focus on the future, Latimer has effectively taken the reigns in the digital marketplace through the creation and implementation of fool-proof formulas and strategies, that can produce consistent results, like the evolution of viral to broadcast campaign model implemented to make products like Kid Rock’s American Badass Grill a huge success.

Latimer is constantly innovating and perfecting developmental business strategies across channels, always striving to be the pioneers in our fields of expertise that is forever expanding. Latimer built an incredible multi-faceted business in Clearwater, FL from a creative only agency to a fully converged agency with a focus on direct-to-consumer engagement across all platforms that includes a 33,000 square foot studio, 4 avid suites, 4-k control room, the best team of producers, directors, graphic designers, editors, creatives, and most experienced media strategists in the business producing content on a national basis daily. Andy takes clients visions and produces a story designed to reach consumers on every level including social, broadcast, retail, and digital marketplaces.

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