Andy Latimer

Founder & CEO


Andy Latimer is a visionary leader. As a proven director/producer with over 30 years of experience in the television and film industry, Latimer can take a client’s vision and create a story worth telling, making that vision a reality. Latimer’s storytelling ability crosses genres and categories delivering past, present and future clients results in sales by eliciting a response directly from consumers. As CEO and founder of Bluewater Media, Latimer is a true market leader across the board. In the beginning, he led the way in creative and production, being the first ever end-to-end, fully digital studio in the state of Florida. As the market shifted, he led Bluewater Media through the evolution in direct-to-consumer strategies and created a converged model that leverages creative, media, digital marketing, and analytics to create campaigns that are rapidly optimized to deliver against targeted performance goals.

Latimer is constantly innovating and perfecting developmental business strategies across channels, always striving to be the pioneers in our fields of expertise that is forever expanding. Latimer built an incredible multi-faceted business in Clearwater, FL from a creative only agency to a fully converged agency with a focus on direct-to-consumer engagement across all platforms that includes a 36,000 square foot studio, 9 avid suites, a 4-k fully mobile control room, the best team of producers, directors, graphic designers, editors, creatives, and most experienced media strategists in the business producing content on a national basis daily. Andy takes clients visions and produces a story designed to reach consumers on every level including social, broadcast, retail, and digital marketplaces.

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