CLEARWATER, FL, July 31st, 2024
ERA Global, the leading trade association for multi-channel and direct-to-consumer industries, announces its strategic partnership with Bluewater, an award-winning growth agency. This collaboration rebrands the ERA Global Autumn Conference to the Global Launch Summit, emphasizing diversification, membership generation, and global insights.
The Global Launch Summit will gather industry leaders, innovators, and key stakeholders to discuss trends, share insights, and network. Scheduled for September 23-25, 2024, the event aims to create a community of innovators and provide attendees with resources for seamless global product launches through a comprehensive distribution network.
Jonathan Gregory, Executive Director of ERA Global, stated: “We are thrilled to collaborate with Bluewater on this transformation. The Global Launch Summit marks a new ‘era’ for our organization, embodying our mission to drive innovation and expand global reach. With Bluewater’s expertise, we are confident this event will empower attendees to extend their global presence and set a new standard for excellence.”
Bluewater, known for its holistic marketing approach with in-house creative, media, and digital resources, will enhance the summit’s reach and impact. The agency will focus on diversifying membership, attracting sponsors, and providing industry-leading insights.
Andy Latimer, CEO of Bluewater, shared: “We are honored to partner with ERA Global on this journey. The rebranding to the Global Launch Summit reflects the evolving global landscape of the multi-channel direct-to-consumer industry. At Bluewater, we are committed to bringing fresh perspectives and creative strategies to elevate the summit and support ERA Global’s long-term goals.”
The Global Launch Summit by ERA Global is the premier event for facilitating global product launches, fostering cross-border partnerships, and accelerating brand growth. Our mission is to connect industry leaders, innovators, and marketing experts from over 50 countries to share insights, strategies, and the latest advancements in AI, technological innovations, retail, e-commerce, and direct-to-consumer advertising. Join us in Las Vegas to tap into a global network, explore cutting-edge solutions, and position your brand for worldwide success.
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For more information and to register for the Global Launch Summit, visit globallaunchsummit.org
Event Contact:
- ERA Global Email: info@era-global.org
Media Contact:
- Adam Warfield: EVP – New Business and Partnerships awarfield@bluewater.tv / (813) 944-2926
About Bluewater:
Bluewater is a converged Direct to Consumer Advertising Agency that creates attention-getting commercials, infomercials and digital content that drives direct response and immediate sales for clients ranging from startups to internationally recognized brands. The agency’s expertise in Creative & Production, Media & Strategy, Data & Analytics, and Digital & E-commerce connects people and brands on every platform and every device. Headquartered in sunny Clearwater, Florida, with remote offices across the United States and Europe, Bluewater has been named an Inc. 5000 company four times, and an Adweek Top 100 Fastest Growing Agency two years in a row.