Bluewater CEO Rob Fallon and THOR Associates CEO Fern Lee Team Up to Talk Creative at PDMI East

Learn what makes the creative click in direct response and beyond

CLEARWATER, FL, March 3, 2022

Bluewater is excited to announce that Rob Fallon, CEO, has been invited to speak at a panel discussion at PDMI East, to be held March 13-15, 2022, at Eden Roc Miami Beach. He will be joined by fellow marketer and industry leader, Fern Lee, CEO of THOR Associates. The two industry veterans have combined their experience and expertise numerous times over the years to bring attention and sales to a wide range of clients including Balsam Hill, Treetopia, and Mutual of Omaha just to name a few.

A recognized leader in the digital marketing arena, Fallon is a creative and analytical thinker with over 20 years of experience in advertising. In his tenure, Fallon has helped Bluewater, a top DTC agency, become an Inc. 5000 company four times, and an Adweek Top 100 fastest growing agency two years in a row. By the numbers, he has helped propel the agency to over $100 million dollars in revenue with a head count of nearly 100 employees headquartered in a 36,000 square foot studio. In 2018, Fallon was personally recognized for his business success as one of Tampa Bay’s 40 under 40.

Fern Lee is an experienced, award-winning marketing professional with a proven track record of creating and increasing brand awareness, revenue, consumer usage and asset values for multiple globally recognized Insurance and Financial, Entertainment, and Lifestyle, Fitness and Pharma brands. Fern applies strategic initiatives to the Traditional/Digital marketplace to achieve “Branded Response” Omni Channel results. Fern’s ability to use data driven information and apply it to media channels and tactics has given her the reputation of a “Best in Class” leader that delivers metrics in a continuously changing marketing landscape.

Participants in the session will walk away with real world advice that they can implement to increase customer engagement through creative and brand recognition.

The discussion, Put the Hook in Your Creative, It Won’t Catch on Without It, will take place Tuesday, March 15th at 10:30, ERC I Ballroom A, Lobby Level, and is described as follows:

With thousands of brands and products flooding our senses every minute on every device, it’s paramount to get your hook in the consumer with engaging creative content and actionable messaging if you want to capture the sale. Direct selling requires response, and you can’t compel response without getting attention first. Regardless of the goal—immediate sales, driving to retail, or supporting a strategy that consists of multiple touchpoints, the delivery of television, digital and brand assets will always be the bait to drive the bite. Regardless of the category, whether it be Kitchen & Home, Finance, or Health & Wellness—if the creative isn’t flowing, the leads and orders won’t be either.


About Bluewater:

Bluewater is an Inc. 5000 company and an Adweek Top 100 Fastest Growing Agency, employing over 100 people in Florida, Pennsylvania, and Spain.

Bluewater has one core metric of success: yours. We’re a direct marketing and advertising agency converging all the services needed to be relevant to consumers where they live, work and play. Our experienced, talented team of converged professionals make us remarkable. We attack the work differently. We are always inquisitive. The pride and accountability we put in our work is at the root of what makes us better. Just ask to see our results. Visit the company website at https://bluewater.tv or on LinkedIn @bluewater-media.