CLEARWATER, FL, April 22, 2021

Direct marketing engages directly with the consumer. “People are jumping onto the bandwagon because they realize brick and mortar is becoming a thing of the past, especially since COVID.” Gina believes that direct mail will be a more significant part of an overall marketing plan since that marketing sector is resurgent. On this episode, focusing on interactive marketing, Gina comments that “traditional advertisers think that they are creating something new, but this is something that we’ve always done.” Listen to Gina and Bob Poole talk shop on The Water Cooler Hangout Podcast.