How Long is Your Customer’s Attention Span?

Originally published by Forbes

You may not recognize The Buggles by their name, but you might remember that back in 1979 they taught us all that “video killed the radio star” when their music video was the first ever to grace the MTV network. Since then, it’s clear that video didn’t stop just the radio star.

Video has metastasized into an omnipresent part of our lives. It’s one of the most effective marketing tools on the planet and, frankly put, it’s a kingmaker. In fact, 30 years after the birth of MTV, video did just that for TikTok, effectively crowning the app “king of the internet” as the most popular domain globally in 2021.

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