Biography:

Eric Elliott specializes in performance-driven marketing for direct-to-consumer brands. With over 20 years of experience, he has scaled hundreds of brands through fully integrated campaigns combining traditional and digital channels with data-driven strategy and analytics. In kitchenware, Eric helped premium brands like Philips enter the DTC space, transformed emerging brands like Nuwave, boosting sales from $20K to $800K per week in under a year, and delivered success for Copper Chef, Gotham Steel, and several other cookware lines.

Prior to Bluewater, Eric built his D2C foundation at boutique direct response agencies and worked his way up into senior leadership roles, including President, VP of Client Services, VP of Media, and VP of Growth & Operations, where he gained deep, hands-on knowledge across all core agency functions, from tactical media execution to high level strategic leadership.