Biography:

As the Director, Brand Strategy and Client Services at Bluewater Media, bringing over two decades of experience to the role. He champions a data-centric approach where information and analytics take center stage in every decision-making process, leveraging data, analysis, and media knowledge to influence marketing growth strategies across campaigns and channels, including Linear TV, CTV, display, and digital media.

Optimizing media performance, shaping impactful brand strategies, and driving performance campaigns for a broad roster of clients, past and present, including Reveal by Kohler, NordVPN, Resident Home, Freedom Laser Therapy, Beachbody (BODi), FIGS, UPrinting, ActivStyle, eHealth, Echelon, AIG, and more.

Beyond strategy and analytics, Brian is a trusted partner to his clients, building strong relationships built on transparency and results. He works closely with client teams to align media investment with business goals, translating performance insights into clear recommendations that drive account growth and long-term partnership.