Performance Based Direct Agencies is Where the Smart Money is Flowing

CLEARWATER, FLA. JUNE 24, 2020

In Times Like This, Smart Brands are Shifting Marketing Dollars to Performance Based Agencies.

As marketers are scrambling to get their message in front of the right eyeballs for the right dollars, smart marketers have found the key to making their money go further…they’ve turned to direct response performance agencies. “We have acted for years as if every day is a crisis…it’s our clients’ money, and if we are not fighting for value and performance every single hour of every day, then they don’t get the ROI they need” said Bluewater Media President Gina Pomponi a 30 year veteran of the DRTV industry. 

In times of uncertainty, the advertising world holds its breath and grabs its wallet and pulls its schedule. Well, that knee jerk reaction may be common, but unnecessary.  Perhaps a more lucrative pivot is turning to a more accountable agency to manage your ad budgets. With a Performance Based Agency, gone are the days of being locked in by expensive up-fronts and non-cancellable media with rigid contracts. What you need right now is to know that your money is working as efficiently as possible with the added freedom of finding the best performing media every single hour of every single day.

In a world where ad budgets are shrinking, CMO’s are challenged to move the sales needle with even fewer resources. Performance Based Agencies, like Bluewater Media, infuse accountability into the buying strategies. With Performance Based Media Buying and a direct to consumer approach, every dollar spent is designed to bring back that dollar and then some. It’s not a shotgun approach that is measured at the end of the quarter or year, but rather a targeted approach with data-backed analytics that detail actual sales attribution and media efficiency, daily.

“I’ve been doing this for a long time, and right now one of our customers products has a THREE dollar Cost Per Order…and an 80 dollar average order, not sure that’s ever been done before” said Brian Fasulo managing partner of Bluewater Media…”but it makes sense, we craft a message that is geared to transact immediately, then our media algorithms capture the buyer, it’s a converged effort that has been honed for years and is razor sharp”

It’s a mindset shift toward being more flexible in your advertising approach, and making your dollars directly accountable, but done properly it stretches budgets at time when that is the number one priority for businesses everywhere.

Of course, while it seems logical and easy, the practical application, operation and the analytics is what separates a great direct to consumer agency from an average agency. Obviously great returns come from choosing a great agency. “Wrap your head around this, TV viewership is at an all-time high and Bluewater has been able to find rate cuts across the board from 20-70%. This buying discipline and constant negotiation is the way brands win in this market.” Said Robert Fallon President of Bluewater.

Many economists are predicting this behavioral shift of buying from home while avoiding large crowds could last years, and that the only thing that is certain is change.  Moving your entire ad buy or just a portion of it can be done painlessly in as quick as a week.  Pomponi wrapped it up by saying, “Put it this way, we are buying the same eyeballs, sometimes for a dime on the dollar…and the results are published every single day, no smoke, no mirrors…just performance in an open, honest, VERY hard working agency”

About Bluewater:
Bluewater is a converged advertising and marketing agency that utilizes digital and broadcast creative, media strategy and transactional e-commerce to introduce products to market and build lasting brand awareness. Bluewater was the first end-to-end, fully digital, tapeless studio in the state of Florida. Its digital division provides social media, digital production, digital advertising, and turnkey solutions to maximize product visibility and sales on consumer websites, Amazon and other marketplaces, including handling all aspects of inventory, marketing, and the sales process. Visit the company website at https://bluewater.tv or on LinkedIn @bluewater-media.

Bluewater’s President of Media, Gina Pomponi, Wins Silver Stevie® Award in 2020 American Business Awards®

CLEARWATER, FLA. (PRWEB) MAY 27, 2020

Bluewater, the converged advertising and marketing agency, is proud to announce their President of Media, Gina Pomponi as the winner of a Silver Stevie® Award in the Lifetime Achievement category of Business Service Industries in the 18th Annual American Business® Awards.

Gina Pomponi won this prestigious award by showcasing her exceptional growth over the last 30 years as an industry leader that is known for achieving exceptional results and providing her client’s unparalleled success within the direct response industry. Judges took special note of Gina’s particular hands-on style of management and the dedication to her team to invest and train these individuals into strong marketing professionals. They also referred to her extensive years of hard work as “truly inspiring”, and displaying “an impressive track record” for her achievements and exceptional results due to a strong determination.

More than 230 professionals worldwide participate in the judging process to select this year’s Stevie Award winners.

“I’m extremely honored to have received the prestigious Stevie Award for Lifetime Achievement in Business Services. The personal recognition is humbling,” said Gina Pomponi, President of Media. “At 20 years old as a single mother, working two jobs, and one at a direct marketing agency, I didn’t know what my future held. Direct marketing became my passion. It chose me. I thrive on building organizations and designing marketing strategies to profitably grow my client’s businesses. Above all, I am committed to developing and mentoring the very talented team I have built, as they are the future of Bluewater.”

“Gina’s understanding of performance-driven marketing and advertising drives real results for the brands and clients. She has been instrumental in driving billions of dollars in business,” said Andy Latimer, Founder and CEO of Bluewater. “Her clients and partners get incredible results because not only does she know how to drive response but the right response. She deserves this lifetime achievement award more than anyone I know as she has proven time and time again her impact with her business partners and clients.”

The American Business Awards are the U.S.A.’s premier business awards program. All private, for-profit and non-profit, large, and small.

More than 3,600 nominations of all sizes and in virtually every industry submitted this year for consideration in a wide range of categories, including were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Live Event of the Year, and App of the Year, among many others.

Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be virtually presented to winners during a live event on Wednesday, August 5. Tickets for the virtual event are now on sale.

Details about The American Business Awards and the list of 2020 Stevie winners are available at http://www.StevieAwards.com/ABA.    

About Bluewater:
Bluewater is a converged advertising and marketing agency that utilizes digital and broadcast creative, media strategy and transactional e-commerce to introduce products to market and build lasting brand awareness. Bluewater was the first end-to-end, fully digital, tapeless studio in the state of Florida. Its digital division provides social media, digital production, digital advertising, and turnkey solutions to maximize product visibility and sales on consumer websites, Amazon and other marketplaces, including handling all aspects of inventory, marketing, and the sales process. Visit the company website at https://bluewater.tv or on LinkedIn @bluewater-media.

About the Stevie Awards:
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

Sponsors of The 2020 American Business Awards include John Hancock Financial Services, Melissa Sones Consulting, and SoftPro.

Bluewater℠ Adds Colleen Ferrier as new Chief Marketing Officer and Shayne Ferrier as new Executive Producer

Bluewater Media℠ is at it again!

We’ve continued to expand by adding top notch talent in the field of brand and direct-to-consumer marketing with the hiring of new Chief Marketing Officer, Colleen Ferrier, and new Executive Producer, Shayne Ferrier.

“Colleen’s and Shayne’s unparalleled expertise in the world of targeted video advertising make them excellent additions to the growth of Bluewater Media℠,” said Andy Latimer, CEO/Founder of Bluewater Media℠. “Adding the Ferrier team to ours further increases our ability to service clients in all forms of converged content in order to increase brand awareness and drive sales.”

With more than 12 years in Direct Response Television (DRTV) and 17 years in marketing, Colleen Ferrier spent almost 8 years as Chief Operating Officer of Infomercials Inc. where Pillow Pets won the Electronic Retailing Association’s Moxie Award in the People’s Choice category. Following her time at Infomercials Inc., she served as Chief Marketing Officer of SCF Direct where she won the Electronic Retailing Association’s Moxie Award in the People’s Choice category for Glow Sharks.

Colleen was an important part of producing and/or marketing such hits as Pillow Pets, Little Giant Ladder Xtreme, Stompeez and more. Her expertise as a producer of video advertising content has included such categories as lawn and garden, power tools, children’s products, crafts, and many more!

She holds a Bachelor’s Degree from the University of Georgia.

Shayne Ferrier brings more than 20 years of knowledge and experience in television and radio production, commercial and corporate script writing, directing and post-production supervision. He served as Executive Producer of SCF Direct. Additionally, he was Executive Producer of the former Shotgun Media Group. Shayne has written scripts, produced and/or directed spots for such clients as Toyota, 1-800Flowers.com, iRobot, Training Mask, Keurig, Iron Mountain and countless other clients.

He holds a Bachelor’s Degree from Missouri State University.

Shayne Ferrier

Together this dynamic duo brings nearly 50 years combined experience to Bluewater. They will help us to continue to be trail blazers and industry leaders that set the world of marketing and advertising ablaze!

A “Big” Splash: Welcome Mark Biglow to the Bluewater℠ Team

On the heels of adding Michael Weinstein, former Allstar Products Group CMO, to the management team as President of Digital, we’ve added a direct response marketing legend to the staff.

Mark Biglow, or “Big” as he is known, joins us in the Sales and Marketing division, bringing 20 years of knowledge, expertise and his deep relationships with many of the best direct to consumer marketers in the world. Biglow has been a catalyst for many companies’ growth throughout his career in performance-based marketing helping to facilitate billions of dollars in sales for the clients he has represented. Biglow’s responsibilities include strategic client development and new business for Bluewater. Anyone who knows us knows that we have vast capabilities in creative, content development, marketplace management, E-commerce, media strategy and media buying and that is rooted in the understanding of consumer analytics and cross platform optimization – Big will be a big part of the funnel that brings new clients seeking these services into the fold.

Biglow was recently with STIKI, a company focused on text messaging as a means of consumer engagement rather than visiting a URL or calling a number to respond to a call to action. He was previously with Mercury Media for 10 years.

“Big is a legend in the direct response industry who knows the industry better than almost anyone I know,” said Bluewater Media℠ CEO and Founder Andy Latimer. “Having him join our converged agency gives us a resource of one of the most connected people that you can find in direct response”.

Bluewater’s President of Media, Gina Pomponi echoed Latimer’s enthusiasm, “Big and I worked together at my old agency when it transitioned into Mercury Media; we did a lot of great things together”. “He’s amazing in new business development, building and maintaining lasting relationships with his clients unlike anyone I’ve ever seen.” Pomponi continued adding that Biglow doesn’t just close deals, but he genuinely cares about the success of his clients and stays engaged maintaining relationships over years.

Biglow is a professional who is dedicated to the direct response industry and all the relationships that he’s created and cultivated over the past two decades.

PDMI: The New Vanguard of the Direct Response Industry

Bluewater Media is a proud sponsor of PDMI

The Performance Driven Marketing Institute (PDMI) is the new thought leader in the world of direct response and direct to consumer marketing replacing the now defunct Electronic Retailors Association (ERA) and the Direct Response Marketing Association (DRMA). The goal of PDMI is to create positive alliances between internet, television and radio marketers as well as to bring them together with retail marketers to help move their products into the retail space.

 

Partnering with ERA Europe, last week PDMI saw over 1,000 of the world’s best marketers from far off places like Japan and China to Europe and the United States converge on the Venetian Hotel in Las Vegas, Nevada. The large international presence at the conference underscored an important point, that direct response marketers consider the global implications of their strategies. There were educational seminars involving legal advocacy and methodology as well as numerious meetings for business development as well.

 

 

Bluewater Media was a sponsor of this great event. “Events like PDMI allow for great knowledge sharing, so it puts best in class performers like Bluewater in touch with some of the best brands in the world as well as other third-party providers to make sure that we’re using best practices for all our clients and that we’re effectively marketing using innovative strategies to drive traffic and sales” said Bluewater Media CEO Andy Latimer. Latimer went on to say that from a standpoint of integration, the conference is loaded with big opportunities, and that the reach of the event and it’s impact will have a long lasting effect on Bluewater.

 

One of many townhall meetings on the weekend

Bluewater will continue to work with PDMI to help them develop strong educational and leadership sessions that will inspire not only master marketers, but also create opportunities for and develop the skills of new marketers.

PDMI brings the best performance driven marketers in the world together. It is an organization built from global thought leaders in the marketing and advertising space. Bluewater Media will continue to partner with PDMI as they continue to innovate, lead and teach.