The Evolution of Direct Response

CLEARWATER, FLA. SEPTEMBER 3, 2020

Direct Response advertising is a highly effective, proven tactic to cost effectively reach consumers directly, drive immediate engagement and transactions. Direct Response drives immediate direct revenue/leads and effectively builds brand awareness. Direct Response advertising can be an immediate profit center offsetting M&A costs.
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Bubbly strategy, sparkling performance!

CLEARWATER, FLA. AUGUST 17, 2020

sodastream® quietly entered the US market as a substitute to sugary sodas with an innovative at home kitchen appliance and engaged Bluewater’s converged services to make a splash in the market and help boost sales while driving consumer acceptance to disrupt the beverage category—monopolized by leading The Coca-Cola Company and PepsiCo beverage conglomerates.

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Don’t Let COVID Put a Mask on Your Media

CLEARWATER, FLA. AUGUST 04, 2020

Life as we know it has changed forever. Selling product has also changed forever. Since early March, when COVID reared its ugly head and lockdowns, shelter-in-place and social-distancing became our new normal, buyers’ habits have evolved in a way that nobody could have predicted. Online buying is now the preferred method of transacting which, in turn, has fast-tracked the retail apocalypse. Consumers are avoiding ‘social’ products and services like the plague (no pun intended) – party, travel, hospitality, events, luxury goods. Marketers have their work cut out for them and they’ve had to pivot their strategy to keep up with the rapidly changing trends. Here at Bluewater we understand these dilemmas and have developed and implemented some proven strategies for our clients to continue growth during these crazy times.

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3 Tips for Making Your Advertising Dollars Accountable

 

CLEARWATER, FLA. JULY 24, 2020

Let’s face it, the economy is very dynamic to say the least right now. Clinching down on your advertising budget is common knee jerk reaction, but not the best move to keeping your business driving forward and revenue UP! The smart marketer is looking for innovative strategies to get more with less. It’s time to get proactive.

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Bluewater’s President of Media, Gina Pomponi, Wins Silver Stevie® Award in 2020 American Business Awards®

CLEARWATER, FLA. (PRWEB) MAY 27, 2020

Bluewater, the converged advertising and marketing agency, is proud to announce their President of Media, Gina Pomponi as the winner of a Silver Stevie® Award in the Lifetime Achievement category of Business Service Industries in the 18th Annual American Business® Awards.

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Bluewater℠ Adds Colleen Ferrier as new Chief Marketing Officer and Shayne Ferrier as new Executive Producer

Bluewater Media℠ is at it again!

We’ve continued to expand by adding top notch talent in the field of brand and direct-to-consumer marketing with the hiring of new Chief Marketing Officer, Colleen Ferrier, and new Executive Producer, Shayne Ferrier.

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PDMI: The New Vanguard of the Direct Response Industry

Bluewater Media is a proud sponsor of PDMI

The Performance Driven Marketing Institute (PDMI) is the new thought leader in the world of direct response and direct to consumer marketing replacing the now defunct Electronic Retailors Association (ERA) and the Direct Response Marketing Association (DRMA). The goal of PDMI is to create positive alliances between internet, television and radio marketers as well as to bring them together with retail marketers to help move their products into the retail space.
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