Rather than just simply being DRTV media buyers we provide end-to-end insight on the full campaign, including offer selection and positioning, creative development and consultation, back-end vendor selection and set up based on your unique campaign objectives, and media strategy and placement. And the process doesn’t stop once the campaign is launched; from there we continually track and optimize every element to maximize ROI from all angles to make your buy even more efficient.
The Bluewater team partners with our clients to design successful campaigns to meet their individual goals through:
- Establishment of economic performance metrics
- Creation of a high-performing, optimizable media portfolio plan
- Maximization of the performance of conversion
- Nimble budget management across long, mid and short form media
WHAT CAN YOU EXPECT FROM OUR TEAM?
- Marketplace research and competitive landscape
- Media strategy and planning
- Buying and tenacious negotiating - short form and long form
- Analytics and performance tracking - online and offline
- Topline and detail performance reporting
- Optimization modeling - short term and long-term ROI forecasts
- Multichannel analysis of sales and revenue lift