Biography:

Amanda Harrington brings over a decade of expertise in digital marketing, specializing in direct response and growth strategies. As Senior Director of Digital, Amanda has managed top DTC clients and over $75mm in annual ad spend, generating over $1 billion in client returns. Her leadership drives unparalleled results, recognized by exclusive groups like Facebook Disruptors for campaign performance and creative innovation.

With a background in Marketing and International Business with specialization in digital marketing, she is a creative strategist who produces compelling content and managed campaigns for 8 figure brands driving digital transformation and revenue growth across diverse industries.

Amanda excels in creating data-driven campaigns that exceed KPIs and maximize ROI. Her extensive experience includes spearheading multi-channel marketing efforts, developing and leading influencer/UGC departments, and directing digital productions that elevate brand presence and added millions in incremental sales.

When she isn’t reading non-fiction books, she enjoys traveling the world and checking off her bucket list. Although she has visited over 25 countries, her favorite trip to date is seeing the aurora borealis in Alaska. Amanda is also certified in Plant-Based Nutrition from Cornell and ran her first (and last) marathon this year with her sister, Shannon.