Gina Pomponi

President | Media


Gina is responsible for the growth and strategic direction of the media team at Bluewater. With over 25 years of direct response marketing experience in strategy, media planning, buying and management, she’s worked on successful campaigns in practically every category. Her knowledge includes a diverse list of verticals such as retail support, insurance, financial, high ticket lead generation, drive to web, and direct sell. She honed her skills while managing over $100mm in billings at both Mercury Media and Direct Response Media. Gina’s most important skill is her ability to leverage DRTV metrics to grow businesses and create results over the long term. Her most recent accolade was Tampa Bay’s Business Woman of the Year for 2018.

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Luke Rodriguezclient

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