Biography:

Lindsay Hendricks is a results-driven marketing leader with extensive experience spanning over two decades in performance marketing, strategic planning, and brand building on both the agency and client side. Her career has been marked by transformative achievements in omnichannel marketing, client strategy, and revenue growth for leading organizations.
Currently serving as Vice President, Brand Strategy at Bluewater, Lindsay applies her visionary approach to brand development and media strategy, focusing on delivering measurable results. Before this role, she was Senior Director of Client Strategy at JuiceMedia.AI, where her innovative omnichannel rebranding campaigns earned industry accolades, including being a finalist for two prestigious Digiday awards in 2023.
Throughout her career, Lindsay has worked with many premier brands such as Bed, Bath & Beyond, National Debt Relief, Worx Tools and TurboTax honing her expertise in crafting marketing strategies that leverage data insights, competitive analysis, and evolving market trends. Her dedication to performance marketing and brand strategy has driven significant outcomes, including elevated ROAS, YoY revenue growth, and increased brand consideration.
Her ability to blend creative vision with data-driven insights makes her an invaluable asset to any organization looking to redefine its media and growth strategies.