Biography:

Luigi Tartara is a seasoned consumer products executive and brand strategist with a multidisciplinary background spanning sales leadership, product development, and omnichannel marketing. With more than two decades of experience building high-growth brands and expanding distribution across major national retailers, Luigi is known for driving innovation, accelerating retail penetration, and scaling emerging products into category leaders.

In recent years, Luigi has advised and consulted for numerous DTC and emerging consumer brands, helping them expand their retail presence and sharpen their go-to-market strategies. His work centers on merchandising, trend-driven product development, digital-first content strategy, and rapid retail rollout models.

Previously, Luigi served as Executive Vice President of Sales at Tristar Products, where the programs he launched played a key role in driving record revenue and multiple #1 category rankings across Tristar’s global brand portfolio. He expanded partnerships with top retailers including Target, Costco, Kohl’s, Lowe’s, QVC, Best Buy, Big Lots, Bed Bath & Beyond and others. Beyond sales, Luigi contributed to branding, product development, direct-response marketing, and international expansion—efforts that ultimately supported various brand acquisitions by Spectrum Brands.

Before Tristar, Luigi honed his leadership and operational expertise as President of EMRG, overseeing all aspects of the company’s operations, product development, and strategic direction. He began his career as Vice President of Sales in the direct-response consumer products space, developing a strong foundation in fast-turn product launches, performance marketing, and retail scaling.

Luigi holds a B.S. in Industrial Design from Philadelphia University, where he received recognition from the Industrial Designers Society of America and was selected to study at the prestigious Glasgow School of Art. His broad skill set—spanning creative innovation, retail strategy, and hands-on execution—continues to give the brands he partners with a meaningful competitive edge in the marketplace.