Biography:

Michael brings 17 years of strategic leadership in marketing, digital advertising, and creative content development, consistently delivering measurable results for consumer product brands across Amazon, Walmart, and DTC channels.
Having led high-performing teams both in-house at brands and as an agency owner, Michael operates with a unique perspective that informs his deep, data-driven strategies. His expertise has helped national household names and high-growth startups alike adapt to rapidly evolving digital landscapes to capture maximum opportunity.
Michael has forged powerful partnerships with industry-leading brands including Ferrara, Audacy, Little Debbie, Polaris, Zodiac, Vornado, Betty Buzz, TruNiagen, and others.
Relentless in pursuing growth—both for brands and the people who build them—Michael combines analytical precision with creative vision to transform marketing challenges into business opportunities.
Outside of work, Michael plays the drums, makes wheel-thrown pottery, tends to his bonsai collection, and spends quality time with his family in Greer, South Carolina.