Biography:

The collaboration of left and right brain thinking give Monica the edge to not only negotiate with the toughest networks for over 15 years, but also positively shape the lives of more than 300 impressionable Girl Scouts. As the lead of the media and operations team at Bluewater since 2015, brands such as SodaStream, Trivago, AAG, Zaxby’s, Credit Karma and Empire Today have benefited from millions of dollars in media savings because of Monica’s strategic planning. Her deep category experience across several verticals give Monica a unique and fresh perspective to evaluate media performance and recommend optimization plans. Monica’s passion for marketing has been strong since her days at the Student Ad Club in college and one day you will see her apply those same skills to her second passion when she opens her dream cake and cupcake shop.