Biography:

Sarah has more than 25 years of experience in advertising and media, partnering with brands across some of the industry’s most complex and competitive categories. She is a recognized strategic leader known for connecting media strategy, operational excellence, and client partnership to drive measurable growth.

As Executive Vice President of Account Management & Operations at Bluewater Media, Sarah turns vision into action. She aligns people, processes, and platforms across the agency to create scalable, high-performing systems that support creative, media, digital, analytics, and client services.

Sarah oversees operational excellence across forecasting, budgeting, profitability management, compliance, and cross-department collaboration, while also leading Account Management teams responsible for client retention, growth, and innovation. Her leadership style is grounded in data-driven decision-making, accountability, and a belief that the strongest results come from tightly aligned strategy and execution.