CLEARWATER, FL (February 18, 2025) – Bluewater, the fully converged agency known for delivering performance-driven marketing solutions, has appointed Michael Swenson as Vice President, Digital & e-Commerce, further enhancing its digital and e-commerce capabilities.
With 17 years of strategic leadership in marketing, digital advertising, and creative content development, Swenson has a proven track record of driving measurable growth for consumer product brands across Amazon, Walmart, and direct-to-consumer (DTC) channels. His appointment underscores Bluewater’s continued investment in digital innovation and omnichannel commerce, ensuring brands can adapt and scale in an increasingly complex marketplace.
“In today’s digital-first economy, brands can’t afford to operate in silos—success demands a sophisticated, integrated strategy that spans creative, media, and e-commerce,” said Andy Latimer, CEO & Founder of Bluewater. “Michael is a rare leader who understands the full digital ecosystem—how to navigate it, optimize it, and ultimately drive profitability. His experience in both in-house and agency leadership makes him an incredible asset to our team and our clients.”
Swenson’s expertise spans data-driven digital marketing, e-commerce optimization, and growth strategy, having played a pivotal role in helping national household brands and high-growth startups capture market opportunities. His work with Ferrara, Audacy, Little Debbie, Polaris, Zodiac, Vornado, Betty Buzz, and TruNiagen has shaped winning strategies in an evolving digital landscape.
Beyond his professional achievements, Swenson brings a deep passion for growth—not just for brands, but for the people behind them. A multi-faceted creator, he spends his time outside of work playing drums, making wheel-thrown pottery, tending to his bonsai collection, and enjoying time with his family in Greer, South Carolina.
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Media Contact:
Madeleine Sky – Director, Marketing & Operations
msky@bluewater.tv / (813) 944-2926
About Bluewater Media
Bluewater is a converged agency that brings all aspects of research, creative, production, media, digital commerce, and analytics together under one roof. Operating from a 33,000 sq. ft. facility, Bluewater delivers sophisticated, performance-driven marketing solutions for both startups and established brands. The agency’s commitment to data analytics and integrated media management enables optimization based on real results and effective attribution modelling.