Premium Protein Brand Appears in Episode 1: Smashburger Showdown, Now Airing on Gusto TV and RFD-TV
CLEARWATER, FL, April 8, 2026 – Griddle Nation, a 30-episode celebration of griddle-loving home cooks across the nation premiering today on Gusto TV and RFD-TV, features Schweid & Sons in its debut episode: Smashburger Showdown.
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Bluewater Launches Griddle Nation on National Television, the New Show Celebrating America’s Griddle Culture, Premiering on April 7
Bluewater Launches Griddle Nation on National Television, the New Show Celebrating America’s Griddle Culture, Premiering on April 7
New 30-Episode Series Celebrating Griddle-Loving Home Cooks Across the Nation, Now Airing on Gusto TV and RFD-TV
CLEARWATER, FL, April 7, 2026 – Bluewater, the production company behind Griddle Nation, today announced the premiere of Griddle Nation, a 30-episode celebration of griddle-loving home cooks across the nation. The series debuts April 7 on Gusto TV and continues its weekly run on both Gusto TV and RFD-TV throughout the season.
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Inc. Names Bluewater to Its 2026 List of the Fastest-Growing Private Companies in the Southeast
Inc. Names Bluewater to Its 2026 List of the Fastest-Growing Private Companies in the Southeast
Clearwater-based agency earns recognition for 71% two-year revenue growth, continuing a decade-long streak on Inc.’s fastest-growing company lists.
CLEARWATER, FL, March 31, 2026 – Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, revealed that Bluewater has been ranked No. 109 on its sixth annual Inc. Regionals: Southeast list, the most prestigious ranking of the fastest-growing privately held companies in the Southeast. The region includes South Carolina, Kentucky, Tennessee, Georgia, Arkansas, Alabama, Mississippi, Louisiana, Florida, and Puerto Rico.
LOST IN with DJ BBQ Launches Full Season Run Across 200+ Stations Nationwide
LOST IN with DJ BBQ Launches Full Season Run Across 200+ Stations Nationwide
Explore, Eat, & Experience the Extraordinary: All 26 Location Episodes from Seasons 1 and 2 Now Airing Friday Through Sunday Each Week
Now streaming on YouTube, Prime Video, Roku, Tubi, and iFood.tv
CLEARWATER, FL – March 26, 2026 – Prepare for an adventure-filled journey as LOST IN with DJ BBQ returns to screens, bigger and better than ever. Beginning the week of March 23, 2026, all 26 location episodes from Seasons 1 and 2 will air weekly, Friday through Sunday, across more than 200 stations in 132+ U.S. markets through broadcast partners Nexstar, Gray, and Sinclair. The full season run is also available to stream on YouTube, Prime Video, Roku, Tubi, and iFood.tv.
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2026 TV Media Landscape Outlook
2026 TV Media Landscape Outlook
The rules of media performance have changed. In Bluewater’s 2026 Media Landscape Outlook, we break down how fragmentation, AI, and commerce data are redefining how brands win.
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Telly Awards Spotlights Bluewater in Winner Profile Feature
Telly Awards Spotlights Bluewater in Winner Profile Feature
February 10, 2026 (The Telly Awards – Winner Spotlight) — In a recent feature on the Telly Awards website, Andy Latimer, Founder & CEO of Bluewater, shares insights into the creative mindset and storytelling approach behind some of the company’s most impactful work. The profile highlights Bluewater’s identity as a fully converged advertising and production studio that combines strategy, creative execution, and performance analytics into one cohesive offering.
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Bluewater Appoints Shelby Nichols as Senior Vice President, Media Investments & Innovation
Bluewater Appoints Shelby Nichols as Senior Vice President, Media Investments & Innovation
CLEARWATER, FL – December 6, 2025 – Bluewater, a fully converged advertising and production agency, announced the appointment of Shelby Nichols as Senior Vice President, Media Investments & Innovation, leading the agency’s Traditional and Connected TV (CTV) Media division. Nichols will drive media investment strategy, spearhead innovation initiatives, and advance data-driven growth as Bluewater expands its integrated performance offering.
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Partnership Will Help Fissler Expand in the U.S. and Canada
Partnership Will Help Fissler Expand in the U.S. and Canada
November 13, 2025 (EIN Presswire via Fissler) — Fissler North America has named Bluewater its new digital agency partner. A fully converged digital marketing agency specializing in performance-driven brand growth, Bluewater will handle digital media strategy and execution for the brand that is globally respected for its craftsmanship of German Performance Cookware since 1845.
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Douglas Campbell Joins Bluewater as Senior Vice President of Revenue & Brand Partnerships, Bringing Decades of Performance-Driven Leadership to Accelerate Growth
Douglas Campbell Joins Bluewater as Senior Vice President of Revenue & Brand Partnerships, Bringing Decades of Performance-Driven Leadership to Accelerate Growth
CLEARWATER, FL (August 25, 2025) – Bluewater, the fully converged direct marketing and production powerhouse, today announced the appointment of Douglas Campbell as Senior Vice President, Revenue & Brand Partnerships. In this role, Campbell will lead strategic revenue initiatives and forge new brand alliances, accelerating Bluewater’s momentum as a performance-first agency delivering omnichannel, end-to-end solutions.
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Modus Direct Joins the Bluewater Family, Expanding Media and Analytics Capabilities with AI-Powered Precision
Modus Direct Joins the Bluewater Family, Expanding Media and Analytics Capabilities with AI-Powered Precision
CLEARWATER, FL — August 18, 2025 – Bluewater, the fully converged agency known for delivering bold creative and strategic solutions, proudly announces that Modus Direct, a Sarasota-based media agency, has joined the Bluewater family of companies. Known for its performance-driven marketing, Modus brings deep expertise in consumer goods, financial services, and healthcare sectors to complement Bluewater’s integrated offering.
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Bluewater Celebrates 25 Years of Disruption, Growth, and Impact
Bluewater Celebrates 25 Years of Disruption, Growth, and Impact
CLEARWATER, FL (June 10, 2025) – Bluewater, the fully converged advertising and production agency known for reshaping how brands connect with audiences, proudly celebrates its 25th anniversary in 2025. From a bold creative startup in Clearwater, Florida to an award-winning national agency, Bluewater has spent the last 25 years leading the convergence of creative, media, and commerce — helping brands build, launch, and scale with measurable results.
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Bluewater Wins 11 Telly Awards, Sweeps All Submitted Entries
Bluewater Wins 11 Telly Awards, Sweeps All Submitted Entries
CLEARWATER, FL (May 19, 2025) – Bluewater, a fully converged advertising and content agency, has been honored with 11 Telly Awards at the 46th annual competition, earning recognition across branded content, entertainment, direct-to-consumer, and craft categories. In a rare achievement, every project submitted by Bluewater this year received an award.
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ERA Global and Bluewater Expand the Global Launch Summit in 2025, Driving International Industry Growth
ERA Global and Bluewater Expand the Global Launch Summit in 2025, Driving International Industry Growth
BRUSSELS, April 25, 2025 – Following the success of its inaugural year, the Global Launch Summit by ERA Global returns to Palms Casino Resort in Las Vegas on September 15–17, 2025. The event—designed to connect global industry leaders, product marketers, and innovators—will continue to expand opportunities for international business growth.
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Bluewater listed as a Top Agency Growth Partner for 2025
Bluewater listed as a Top Agency Growth Partner for 2025
CLEARWATER, FL, February 20, 2025
Originally published by USA Today
More and more, small to medium-sized businesses are opting for agencies that operate more as a growth partner than the traditional one-and-done campaign model.
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Bluewater Strengthens Digital Leadership with Addition of Michael Swenson as Vice President, Digital & e-Commerce
Bluewater Strengthens Digital Leadership with Addition of Michael Swenson as Vice President, Digital & e-Commerce
CLEARWATER, FL (February 18, 2025) – Bluewater, the fully converged agency known for delivering performance-driven marketing solutions, has appointed Michael Swenson as Vice President, Digital & e-Commerce, further enhancing its digital and e-commerce capabilities.
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Bluewater Launches Strategic Division to Transform Modern Marketing Challenges into Growth Opportunities
Bluewater Launches Strategic Division to Transform Modern Marketing Challenges into Growth Opportunities
ST. PETERSBURG, FL (February 4, 2025) — Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and challenges. This expansion reinforces Bluewater’s dedication to cutting through the noise with comprehensive marketing solutions.
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The Supreme Court Upheld the TikTok Ban – what does it mean for advertisers?
The Supreme Court Upheld the TikTok Ban – what does it mean for advertisers?
With the ban of TikTok being upheld by the Supreme Court, many influencers and advertisers are left scared and scrambling. How do you replace the revenue stream that once was? TikTok’s parent company has already indicated that the technology is proprietary and not for sale. Even if private investors save TikTok, it will likely take weeks, if not months, for TikTok to return to its glory.
The “TikTokpocolypse” and What it Really Means for Digital Advertisers
The “TikTokpocolypse” and What it Really Means for Digital Advertisers
Now that Google has ended the “cookiepocolypse,” it’s time for TikTok to take up the mantle. With the impending shutdown of TikTok on US soil, I’m dubbing this the “TikTokpocolypse.” I mean, what is digital marketing in the 2020s without some impending doom?
As Season 1 Returns to Screens, “LOST IN” Seeks Iconic Destinations for Season 2
As Season 1 Returns to Screens, “LOST IN” Seeks Iconic Destinations for Season 2
Explore, Eat, & Experience the Extraordinary — Discover Where Your Journey Begins
Prepare for an adventure-filled journey as LOST IN with DJ BBQ returns this fall, bigger and better than ever! Hosted by the dynamic Christian Stevenson—aka DJ BBQ, renowned chef, and extreme sports enthusiast—this travel series is currently available for purchase on Amazon Prime alongside local U.S. television stations and hit its first wave of streaming platforms. With a unique focus on uncovering America’s hidden gems, this show is set to take audiences on an unforgettable ride through the best-kept secrets of U.S. destinations. Don’t miss your chance to join the adventure—keep reading to discover where you can stream LOST IN!
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Bluewater Strengthens Creative Powerhouse with Acquisition of Philadelphia-Based ShadowBox Pictures, LLC
Bluewater Strengthens Creative Powerhouse with Acquisition of Philadelphia-Based ShadowBox Pictures, LLC
The Addition of Top Creative Talent Advances Bluewater’s Vision of Empowering Content and Campaign Creation through Operational Efficiencies
Clearwater, Fl – Bluewater, the fully converged, direct marketing, creative, production and media advertising agency, proudly announces it is further expanding its creative force with the acquisition of Shadow Box Pictures, a Philadelphia-based creative and production heavyweight known for its compelling campaigns, high end production values, and long-standing client successes. This strategic acquisition aligns with Bluewater’s mission to bring together the very best creative and marketing talent, enhancing its position as a leader in fully integrated direct to consumer advertising solutions.
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AI in Global Marketing
AI in Global Marketing
Why AI is the Wingman Every Advertiser Dreams Of?
Let’s cut to the chase—AI in advertising isn’t just shaking things up; it’s tossing the old playbook out the window and rewriting the rules while it’s at it. And if you’re not mildly terrified, yet giddy, you’re not paying attention. But fear not, dear reader, because this isn’t some dystopian nightmare. It’s actually kind of awesome, in a “did that really just happen?” kind of way.More
Bluewater Expands West Coast Presence with New Los Angeles Office
Bluewater Expands West Coast Presence with New Los Angeles Office
LOS ANGELES, CA, July 31st, 2024
Bluewater, the Florida-based direct-to-consumer and growth agency, is making waves on the West Coast with the opening of its new office in Los Angeles. This California-style expansion not only boosts Bluewater’s footprint but also our direct marketing expertise with the addition of industry superstars. Bernadette Abasta, Michael Pierce, Julie DelCarmen, and Patrick Raymond joined the expansion and are ready to ride the wave of the agency’s noteworthy success.“These key hires mark a significant milestone in Bluewater’s growth journey,” mentioned Dave Andreadakis, Bluewater’s CGO. “With offices on both coasts, we can better serve our clients nationwide from sunrise to sunset, offering unparalleled coverage, expertise and innovation.”
Patrick Raymond, Vice President of Creative Strategy & Execution, brings a wealth of experience and a visionary approach to Bluewater; set to invigorate the company’s creative strategy. As an award-winning Executive Creative Director, TV & Film Director, Executive Producer, and Writer for over 25 years, Raymond’s campaigns for LUMINESS COSMETICS® and CONTURE® Skin Care brands 2017-2023, earning over two billion dollars in revenue. His impressive portfolio includes collaborations for Disney’s remake of “The Lion King” and campaigns for Johnson & Johnson®, Wolfgang Puck, AB Rocket, Balsam Hill, and Innovation Refunds.
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ERA Global Partners with Bluewater to Transform Autumn Conference into Global Launch Summit Driving Global Impact, Attendance and Thought Leadership
ERA Global Partners with Bluewater to Transform Autumn Conference into Global Launch Summit Driving Global Impact, Attendance and Thought Leadership
CLEARWATER, FL, July 31st, 2024
ERA Global, the leading trade association for multi-channel and direct-to-consumer industries, announces its strategic partnership with Bluewater, an award-winning growth agency. This collaboration rebrands the ERA Global Autumn Conference to the Global Launch Summit, emphasizing diversification, membership generation, and global insights.
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Bluewater Founder and COB Andy Latimer Among United Inventors Association’s Inspire Top 100 of 2022
Bluewater Founder and COB Andy Latimer Among United Inventors Association’s Inspire Top 100 of 2022
CLEARWATER, FL, January 18, 2023
United Inventors Association (UIA) announced the winners of their 2022 Inspire Top 100 list, and among this year’s recipients is Bluewater Founder and Chairman of the Board, Andy Latimer.
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