November 13, 2025 — Fissler North America has named Bluewater its new digital agency partner. A fully converged digital marketing agency specializing in performance-driven brand growth, Bluewater will handle digital media strategy and execution for the brand that is globally respected for its craftsmanship of German Performance Cookware since 1845.
This partnership positions Fissler North America to grow brand visibility in the U.S. and Canada, scale more efficiently by consolidating digital efforts across DTC platforms with one strategic partner, and move faster in a highly competitive digital market.
“Celebrated by cooking aficionados in Europe and Asia, Fissler’s German Performance Cookware deserves to be made known to many more discerning cooks in North America,” said James McArdle, Managing Director of Fissler America, Inc. “We are delighted to partner with Bluewater to build greater U.S. and Canadian awareness of our award winning Made in Germany products, designed since 1845 to be the highest-performance cookware.”
Bluewater will provide comprehensive digital marketing and platform support as Fissler continues to grow as an eCommerce brand. Services include:
- Digital media strategy & execution across the full funnel
- SEO for Fissler’s upcoming Shopify webshop platform
- Amazon services (Ads, SEO, content, and brand protection)
- In-house creative leveraging Bluewater’s 38,000 sq. ft. video studio with multiple kitchen sets
- Social and brand strategy support
“From a digital commerce perspective, Fissler is perfectly positioned for growth,” said Michael Swenson, VP of Digital & E-Commerce at Bluewater. “We’re building a comprehensive ecosystem, from website optimization to Amazon strategy to paid media, that turns discovery into conversion. When home cooks find Fissler, they buy. Our job is to make sure they find it.”