February 10, 2026 (The Telly Awards – Winner Spotlight) — In a recent feature on the Telly Awards website, Andy Latimer, Founder & CEO of Bluewater, shares insights into the creative mindset and storytelling approach behind some of the company’s most impactful work. The profile highlights Bluewater’s identity as a fully converged advertising and production studio that combines strategy, creative execution, and performance analytics into one cohesive offering.
Andy discusses LOST IN with DJ BBQ, the branded travel and food series that earned recognition from the Telly Awards. The show was born from a desire to merge authentic entertainment with brand storytelling, giving viewers real experiences rooted in curiosity and connection. Filming on the road presented challenges—from unpredictable weather to cramped kitchens—but the team embraced those moments, trusting spontaneity to shape the narrative.
He also reflects on what he’s most proud of: not just the visuals or accolades, but the authentic responses from people featured in the series who felt truly represented. Andy’s advice to creators is simple: “Don’t chase trends — chase truth,” emphasizing that honesty in storytelling is what lets audiences stop watching and start feeling.