The Online Sellers Summit, commonly referred to as AdSum (its original name) just wrapped up last Tuesday in Scottsdale, Arizona. It is a conference that brings together the best and brightest of the digital marketing and advertising realm from around the world, including professionals from far away places such as Thailand, Spain and Sweden to network and learn together.
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After the Cameras Stop Rolling. Post Production: An Interview with Mark Henning
After the Cameras Stop Rolling. Post Production: An Interview with Mark Henning
The talent is gone, the sets dismantled and the footage captured; now what? How does the raw footage and images captured in studio become transformed into the content that you see on TV? Mark Henning, Director of Post Production sits down to explain just that.
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Kitchen Influencial – How Bluewater Media is helping cook up audiences and profits for food bloggers
Kitchen Influencial – How Bluewater Media is helping cook up audiences and profits for food bloggers
In the 1980s, during the nascent days of cable television, when I first starting in the advertising business, audiences were tiny, unrated and easy to dismiss by the dominant, big-three broadcast networks. In time, combined cable ratings surpassed those three networks, and in recent years viewership for Netflix has also eclipsed audiences for those same once-dominant broadcasters. Today, the marketplace is at a similar nexus, as media usage habits shift, and bloggers and social media influencers begin to attract audiences in sizes that range from those requiring micro-measurement, to aggregated audiences that offer numbers rivaling TV’s reach.
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