CLEARWATER, FLA. SEPTEMBER 3, 2020
Direct Response advertising is a highly effective, proven tactic to cost effectively reach consumers directly, drive immediate engagement and transactions. Direct Response drives immediate direct revenue/leads and effectively builds brand awareness. Direct Response advertising can be an immediate profit center offsetting M&A costs.
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CLEARWATER, FLA. AUGUST 17, 2020
sodastream® quietly entered the US market as a substitute to sugary sodas with an innovative at home kitchen appliance and engaged Bluewater’s converged services to make a splash in the market and help boost sales while driving consumer acceptance to disrupt the beverage category—monopolized by leading The Coca-Cola Company and PepsiCo beverage conglomerates.
CLEARWATER, FLA. AUGUST 04, 2020
Life as we know it has changed forever. Selling product has also changed forever. Since early March, when COVID reared its ugly head and lockdowns, shelter-in-place and social-distancing became our new normal, buyers’ habits have evolved in a way that nobody could have predicted. Online buying is now the preferred method of transacting which, in turn, has fast-tracked the retail apocalypse. Consumers are avoiding ‘social’ products and services like the plague (no pun intended) – party, travel, hospitality, events, luxury goods. Marketers have their work cut out for them and they’ve had to pivot their strategy to keep up with the rapidly changing trends. Here at Bluewater we understand these dilemmas and have developed and implemented some proven strategies for our clients to continue growth during these crazy times.
CLEARWATER, FLA. JULY 24, 2020
Let’s face it, the economy is very dynamic to say the least right now. Clinching down on your advertising budget is common knee jerk reaction, but not the best move to keeping your business driving forward and revenue UP! The smart marketer is looking for innovative strategies to get more with less. It’s time to get proactive.
MoreCLEARWATER, FLA. JULY 10, 2020
CLEARWATER, FLA. JUNE 24, 2020
In Times Like This, Smart Brands are Shifting Marketing Dollars to Performance Based Agencies.
MoreCLEARWATER, FLA. (PRWEB) MAY 27, 2020
Bluewater, the converged advertising and marketing agency, is proud to announce their President of Media, Gina Pomponi as the winner of a Silver Stevie® Award in the Lifetime Achievement category of Business Service Industries in the 18th Annual American Business® Awards.
MoreWe’ve continued to expand by adding top notch talent in the field of brand and direct-to-consumer marketing with the hiring of new Chief Marketing Officer, Colleen Ferrier, and new Executive Producer, Shayne Ferrier.
On the heels of adding Michael Weinstein, former Allstar Products Group CMO, to the management team as President of Digital, we’ve added a direct response marketing legend to the staff.
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The Online Sellers Summit, commonly referred to as AdSum (its original name) just wrapped up last Tuesday in Scottsdale, Arizona. It is a conference that brings together the best and brightest of the digital marketing and advertising realm from around the world, including professionals from far away places such as Thailand, Spain and Sweden to network and learn together.
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The Performance Driven Marketing Institute (PDMI) is the new thought leader in the world of direct response and direct to consumer marketing replacing the now defunct Electronic Retailors Association (ERA) and the Direct Response Marketing Association (DRMA). The goal of PDMI is to create positive alliances between internet, television and radio marketers as well as to bring them together with retail marketers to help move their products into the retail space.
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The talent is gone, the sets dismantled and the footage captured; now what? How does the raw footage and images captured in studio become transformed into the content that you see on TV? Mark Henning, Director of Post Production sits down to explain just that.
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In the 1980s, during the nascent days of cable television, when I first starting in the advertising business, audiences were tiny, unrated and easy to dismiss by the dominant, big-three broadcast networks. In time, combined cable ratings surpassed those three networks, and in recent years viewership for Netflix has also eclipsed audiences for those same once-dominant broadcasters. Today, the marketplace is at a similar nexus, as media usage habits shift, and bloggers and social media influencers begin to attract audiences in sizes that range from those requiring micro-measurement, to aggregated audiences that offer numbers rivaling TV’s reach.
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At the heart of direct response marketing are two things, the product and the production shoot. Content really is king; no matter how good or revolutionary a product may be, the creative, putting together the content, shooting the TV spot and stills (more on this in the future) is what gives it life. Brandon Anthony, one of our senior producers and directors sat down to give a behind the scenes look at what production is really like.
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Animation was a revolutionary change in film and TV that signaled the advent of technological triumphs that previous generations couldn’t have even imagined. Animation brought us Mickey Mouse, Star Wars, Jurassic Park and others on the film side. In the world of television it enabled advertisers and show producers to create engaging and entertaining programs that connected with consumers like never before. Our Creative Director, Ricky Turner shares some insights about animation and his experience.
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Nolan Heasley is our Director of Photography here at Bluewater Media. He took time out of his busy schedule to talk a little bit about photography.
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Bluewater media recently bolstered their media division by naming Sarah Andreadakis, a 20 year marketing and direct response veteran as Vice President of Client Development.
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Bluewater Media recently added Mike Marte to their crack team of marketers and direct response experts.
Mike will help to facilitate fulfillment and distribution for its Zahalo division that manages products on marketplaces such as Amazon FBA and Walmart.com. He has worked in the direct response world for the past five years in a wide range of roles spanning from product development to helping organizations accomplish their goals on an international scale.
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Bluewater Media is excited to announce the addition of Bruce Dworsky as executive producer. He comes to rapidly expanding Bluewater Media with over 25 years of industry experience. Most recently, Dworsky headed his own DRTV production and consultation company, Jordan Direct, for the past 10 years. Prior to that he was the VP of Production at HSN Direct, Reliant International, Thane Direct and Banyan Productions. He’s produced hundreds of long-form and short-form DRTV projects both for U.S. domestic and International distribution, garnering over $3 Billion in sales of products worldwide.
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In the recent weeks, I’ve noticed recurring discussions on the web about brand identity and its effect on a company’s success. Obviously, we can all agree that brand identity is imperative to a thriving business, but why does it seem that so many fall short on its definition, only limiting themselves to logo design.
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If you’ve watched any television or logged onto a social network in the last few days, you have undoubtedly seen the devastation our fellow Americans are experiencing in Texas due to the unprecedented rain and historic flooding from Hurricane Harvey. You might be asking yourself, how can I help?
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Bluewater Media at its finest… GoPro perspective, Rock Stars, Shotguns, Catapults, Machine Guns, Phantom High Speed and explosions…. does it get any better? After 2 years of secrecy we can finally tell you what we’ve been working on. Introducing Kid Rock’s American Badass Grill! Cheers to another epic production by the Badass Bluewater staff.
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“Built by creatives, for creatives” that’s the Bluewater way, and here we grow again! Bluewater 
is a full service marketing agency with services spanning production, media, animation, design and development, and digital advertising and marketplace management.
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CLEARWATER — The forecast was jaw-dropping — an economic impact of $5 billion from the movie “Dolphin Tale,” produced locally and based on the true story of how the Clearwater Marine Aquarium rescues sick and injured sea creatures.
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