Originally published on Medium

In the United States in 2022, fields such as Aircraft piloting, Agriculture, Architecture, Construction, Finance, and Information technology, are still male-dominated industries. For a woman who is working in a male-dominated environment, what exactly does it take to thrive and succeed?
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Originally published by Forbes

You may not recognize The Buggles by their name, but you might remember that back in 1979 they taught us all that “video killed the radio star” when their music video was the first ever to grace the MTV network. Since then, it’s clear that video didn’t stop just the radio star.
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Originally published by Forbes

The Covid-19 pandemic changed life as we knew it. Everything was interrupted—our daily routines, how we interacted, educated, socialized, and shopped. Some changes were hard to take while others introduced us to a new way of doing things that just made sense. As consumers, the acquisition of goods, whether essential, discretionary, or luxury, changed dramatically. The workplace? This landscape was now vastly different. But are these changes for better or worse? Are they here to stay or will they fade away? That is the question…

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Originally published by Forbes

Cancel culture. It’s not just a buzzword; it’s the people’s empowerment tool of withdrawing support for a person or company over incendiary words or actions, often resulting in being removed from social or professional circles and loss of livelihood. This trend has become pervasive in the past three years.
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CLEARWATER, FL, February 2, 2022

Originally published by Results Magazine

How important is creative to a campaign? How do you come up with it? Any answer given to these questions is subjective, but one thing is for sure—there’s no wrong way to create, but if it fails to reach its goals, it’s game over.
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CLEARWATER, FL, January 18, 2022
Changes in the trackability of online consumers coupled with an increased desire for privacy have affected all online advertisers this year.

Facebook received the lion’s share of the attention about the impacts of this issue due to the highly publicized iOS tracking changes implemented in early 2021. However, this trend affected a lot of other platforms besides Facebook.
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CLEARWATER, FL, November 18, 2021

Ushering in six more weeks of shopping deals to be had.

Black Friday shopping has been in vogue since the 1970s. Who hasn’t woken up at an ungodly hour to get the best deals on Black Friday? The tradition has become a staple in American culture. Retailers advertise their best deals of the season and lure holiday shoppers with “door busters” like a $200 big-screen TV or the toy of the season at the lowest price. With Thanksgiving week comes an abundance of ads touting storewide savings and early bird specials to drive sales … but it’s not just retail foot traffic this year.
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CLEARWATER, FL, November 10, 2021

Originally published by yahoo!

The holiday shopping season is upon us. And if you’re going to shop instead of opt for digital, virtual or experiential gifts this year, it will pay to shop strategically.
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CLEARWATER, FL, November 5, 2021

Originally published by GOBankingRates

The question comes up every year for holiday shoppers, “Should I take advantage of Black Friday or wait a couple more days for Cyber Monday?”
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CLEARWATER, FL, September 9, 2021

Originally published by Forbes

Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing and advertising, and this holiday season, the latest and greatest thing is TikTok. While many brands have begun to consider ways to make the most of their presence on the video-sharing platform, it’s still such a novel marketing channel, they may not be fully aware of TikTok’s wide-ranging capabilities, much less its most popular trends.
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Marketing and Service with Justin Varuzzo, August 10, 2021

In this episode of Traditional Advertising Secrets, we have a special guest Gina Pomponi, COO of Bluewater Media – a full-stack marketing agency with in-house production. Gina speaks of the importance of reaching a broad-audience like those found through TV to actually help better define your target audience – and the compound power of combining traditional media and digital media to produce a synergy the maximizes the results of each.
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Marketing Mambo Podcast, June 28, 2021

Marketing is no longer linear. On this episode of Marketing Mambo, hosted by Terry McDougall, Gina shares the importance of using the right tools for the right objectives. Whether it’s through digital marketing, direct response television, or even “old school” billboards, direct to consumer marketing is changing and it’s time to get on board. Listen to Gina and Terry McDougall discuss the various pros and cons of omnichannel marketing in our multi-screen world.
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CLEARWATER, FL, May 25, 2021

Originally published by Forbes

While working in a “sexy” field might be fun for marketers, many businesses and industries are decidedly “unsexy.” Crafting an effective campaign strategy within a marketplace that many people perceive to be boring to begin with might demand a more creative, formal or otherwise distinct approach.
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CLEARWATER, FL, May 21, 2021

Originally published by Forbes

TikTok continues to surge in popularity. As of January of 2021, the platform had more than 680 million users worldwide. With so many users on the short-form video app, it’s quickly become a relevant channel for advertising. However, it can be a challenge for brands to create a short video ad without it coming across as run-of-the-mill, highly produced commercial.
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